Research Methodology – Companion Diagnostics Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Companion Diagnostics Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Companion Diagnostics Market is developed by integrating key market indicators and macroeconomic variables. These include:
1 Factors considered while calculating market size and share:
- The overall value and volume of the diagnostics market.
- The number of available companion diagnostics.
- The approval rate of new diagnostic tools.
- The global prevalence of diseases and conditions that require diagnostic testing.
- Investments in R&D for new companion diagnostics.
- The competitive landscape including key players and their market shares.
- The adoption rate of companion diagnostics in various sectors (hospitals, laboratories, research institutes etc.).
- The pricing strategies adopted by the market players.
2 Key Market Indicators:
- Global disease incidence and prevalence rates.
- Adoption rate of companion diagnostics.
- Investment in research and development.
- Growth of the overall diagnostics market.
- Regulatory approvals of new diagnostic tests.
- Market penetration of leading players.
- Technological advancements in companion diagnostics.
3 Growth Trends:
- Increasing investment in the development of new diagnostic tests.
- Growth in demand for early and precise diagnosis.
- Rapid advancements in diagnostic technologies.
- Increasing incidence and prevalence of chronic diseases.
- Growing adoption of targeted therapies.
- Increasing emphasis on personalizing patient care.
- Expansion of healthcare infrastructure worldwide.
- Increasing initiatives by governments to boost healthcare services.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Companion Diagnostics Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Companion Diagnostics Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
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