Research Methodology – Connected Healthcare Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Connected Healthcare Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Connected Healthcare Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Population demographics: Age, income level, health status, and access to healthcare facilities.
- Spread of smartphones and internet: Connected Health largely relies on smartphones and internet availability.
- Penetration and adoption rate: The number of people using connected health applications.
- Regulatory environment: Government regulations and policies affecting the connected healthcare market.
- Technological advancements: Rate of advent and uptake of relevant technologies.
- Competitive landscape: The nature and size of the competition in the connected healthcare business.
- Healthcare spending: Overall expenditure on health and wellness globally and in specific markets.
- Investment in digital healthcare by businesses, government, and venture capitalists.
- Growth rate: Current and projected growth rates of the connected healthcare market.
Key Market Indicators
- Number of connected healthcare users
- Market size, revenue, and market share of key players
- Growth rate of connected healthcare devices and applications
- Patient engagement level with digital health technologies
- Rate of telemedicine adoption
- Number of wearable technology users for health monitoring
- Trends in healthcare mobile apps downloads
- Average healthcare expenditure per capita
- Level of Internet of Medical Things (IoMT) adoption
Growth Trends
- Rise in adoption of wearable devices for health monitoring
- Increased use of telemedicine and remote patient monitoring services
- Increased investment in digital health startups
- Progress in artificial intelligence and machine learning in healthcare
- Growth of the Internet of Medical Things (IoMT)
- Growing acceptance of telehealth due to COVID-19
- Rise in health and fitness mobile app downloads
- Expansion of healthcare IT infrastructure
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Connected Healthcare Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Connected Healthcare Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
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