Cordless Vacuum Cleaner Market

Market Overview

The global cordless vacuum cleaner market size was valued at USD 6,532.69 million in 2022. It is estimated to reach USD 15,644.86 million by 2031, growing at a CAGR of 6.9% during the forecast period (2023–2031).

The vacuum cleaner is a device that creates a partial vacuum using an air pump to remove dust and grime from the floor, sofas, and other upholstery. The battery-powered, portable, and user-friendly vacuum cleaners category is called cordless ones. Lithium-ion battery aids in reducing electricity usage, and cordless vacuum cleaners are quieter than corded ones because of the technology used in their construction. In addition, most cordless vacuum cleaners include a charging station, enabling users to recharge the batteries between uses. Cordless vacuums are typically lightweight and simple to use.

Cordless vacuum cleaners are electrical appliances that are designed to make the cleaning task more convenient. These vacuum cleaners increase productivity and save around 50% of the time over manual cleaning. Users no longer struggle with the tangled cord of corded vacuum cleaners, finding power sockets, and changing the socket when the cord does not reach them. The most common cordless vacuum cleaners include handheld, canister, upright, and stick models.

Highlights

• Floor dominates the category segment
• Upright dominates the product segment
• Household dominates the end-user segment
• North America is the highest shareholder in the global market

Market Dynamics

6.9Global Cordless Vacuum Cleaner Market Drivers

Rising Single Residential Ownership

Due to the influx of young people moving from remote to urban areas to find work and the expanding number of young professionals and their income levels, single-person residences are increasing quickly. The concept of nuclear families is becoming increasingly popular among individuals. Traditionally, when people were living in joint families, there was a need for a single vacuum cleaner. Still, due to the rising number of nuclear families across countries, every residence requires a different vacuum cleaner. This leads to a rise in demand for cordless vacuum cleaners from single residential owners.

In the US, more than 28% of the total residentials are single-ownership. The rise in single residentials is expanding the residential sector across countries. Due to the rising demand for single residentials, there is an increasing challenge of space constraints in big cities, leading to a rise in demand for small homes. As a result, the demand for more compact cleaning appliances is rising, leading to a rise in demand for compact cordless vacuum cleaners (handheld and stick).

Increasing Disposable Income and Urbanization

Disposable incomes are increasing continuously, leading to an upliftment in the population's standard of living. As a result, the demand for cordless vacuum cleaners is rising exponentially. In 2020, South America had more than 80% urban population. In African and Asian countries, the percentage of the urban population has increased to nearly 42% and 50%, respectively. This is driving the demand for cordless vacuum cleaners among the population.

Global Cordless Vacuum Cleaner Market Restraint

High Cost of the Product

Cordless vacuum cleaners are more expensive than corded ones due to the usage of high-end technology and advanced features. The cost of cordless vacuum cleaners ranges between USD 125 and USD 1,400. Most people try to avoid buying cordless vacuum cleaners due to their high cost, impacting the product's overall market. In developing countries like China, India, and others, most of the population belongs to the middle-income group with less purchasing power and tries to avoid buying these vacuum cleaners, relying on other alternative options. Hence, the penetration of cordless vacuum cleaners remains low in such countries, impacting the market.

Apart from the initial cost of cordless vacuum cleaners, other costs, such as maintenance and replacement, discourage the population from buying them. Robotic and other cordless vacuum cleaners with various high-tech features and sensors require high maintenance costs. Hence, the abovementioned points will likely negatively impact the demand for cordless vacuum cleaners.

Global Cordless Vacuum Cleaner Market Opportunities

HEPA Filter and Anti-Allergen Technology

HEPA filter cordless vacuum cleaners aid in capturing dust particles of 0.3 microns. Many vendors nowadays sell cordless vacuum cleaners equipped with HEPA (High-Efficiency Particulate Air) filters. This filter helps trap tiny particles generally missed by normal cordless vacuum cleaners. For persons with allergies, inhaling particles like pollen, germs, dust mites, fungal spores, and others causes a lot of suffering. HEPA filters help remove 99.70% of these particles, thus making the surroundings clean and hygienic.

Additionally, COVID-19 proved to be more severe for people with asthma. As a result, they are taking extra care to safeguard themselves from this disease. Lower-middle and low-income countries account for most asthma deaths (more than 79%). Hence, to protect themselves from this and other breathing-related diseases, the demand for cordless vacuum cleaners with HEPA filters will likely create growth opportunities for the market during the forecast period.

Regional Analysis

Based on region, the global cordless vacuum cleaner market is bifurcated into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.

North America Dominates the Global Market

North America is the most significant global vacuum cleaner market shareholder and is estimated to exhibit a CAGR of 7.95% over the forecast period. North America is the leading market for cordless vacuum cleaners due to the higher standard of living. Most of the population in this region is professionally engaged, so they do not get enough time for cleaning activities. As a result, they are looking for more comfortable and easier options for home cleaning. Therefore, the demand for cordless vacuum cleaners will increase in this area during the forecast period. In February 2021, more than 770,000 new houses were sold in the country. The expansion of the residential sector in the US is expected to drive the vacuum cleaner market in the country. In addition, the rising number of asthma cases and other respiratory diseases in the region is increasing consciousness among the population for their health. Many people care extra to keep their surroundings free from allergens and dust. This is expected to increase the sales of cordless vacuum cleaners.

Europe is anticipated to exhibit a CAGR of 9.02% over the forecast period. The European market is one of the major vacuum cleaner markets, and with rising pollution levels, the vacuum cleaner market is expected to grow at a healthier rate. Rapidly increasing health consciousness among consumers in the countries of Europe, along with increasing per capita purchasing power, is consequently boosting the demand for cordless vacuum cleaners in European countries. In addition, Europe is one of the leading markets for cordless vacuum cleaners due to the presence of various manufacturers in the region, such as Electrolux, Miele, and others. The increasing investments in technology in the region are leading to the population's rising adoption of advanced products. In 2020, there were more than 39 million handstick cordless vacuum cleaners in the EU, an increase of over 40% from 2015. These stocks were used during COVID-19, which led to a lower impact on the vacuum cleaner market.

Asia-Pacific has the fastest-growing market for cordless vacuum cleaners due to rising convenience demand and the adoption of technologically advanced products. Moreover, since most of the production is concentrated in this region, the manufacturing cost remains low, leading to lower prices for the product. In addition, the market for cordless vacuum cleaners in Asia-Pacific is anticipated to rise exponentially over the forecast period due to consumers' rising popularity of technologically advanced goods. In countries like India, where living standards are rising due to rapid urbanization brought on by people moving from rural to urban regions, there is much potential to grow the market for cordless vacuum cleaners.

Latin America is expected to grow substantially due to the growing number of shopping malls and hotels and deteriorating air quality in countries. In the forecast period, the commercial and residential sectors are expected to have higher sales, especially in hospitals and offices. Better supply chain networks in Brazil and other countries are expected to boost the supply of cordless vacuum cleaners in the Latin American market. In addition, lower interest rates on home loans in regions such as Mexico and Brazil are providing opportunities for expanding the residential sector, which is expected to boost the demand for cordless vacuum cleaners.

In the Middle East and Africa, the increasing need for energy-efficient and cost-effective cordless vacuum cleaners that can provide high performance on various surfaces, such as hard floors, carpets, and others, is expected to boost the market for cordless vacuum cleaners. Rising global awareness regarding air pollution and rapid urbanization is expected to surge the demand for air purifiers in the region during the forecast period.

Segmental Analysis

The global cordless vacuum cleaner market is bifurcated into categories, products, distribution channels, and end-user.

Based on category, the global market is segmented into floor, window and pool, and others. 

The floor segment is the largest contributor to the market and is projected to exhibit a CAGR of 10.49% over the forecast period. Floor cordless vacuum cleaners are made specifically to clean surfaces with flooring. Different types of cordless vacuum cleaners are employed to clean the floors of homes and businesses. Several end-users in the commercial sector, including hospitals, hotels, airports, workplaces, and others, see high levels of daily foot traffic, necessitating frequent cleaning. Such places become extremely difficult to clean manually, necessitating cordless vacuum cleaners. As a result, the demand for cordless vacuum cleaners for cleaning floors is rising quickly and is anticipated to increase significantly over the projected period. The booming residential sector in developing countries such as China, India, and others is also boosting the market.

Based on the product, the global market is divided into upright, canister, stick, handheld, and others. 

The upright segment is the most significant contributor to the market and is estimated to exhibit a CAGR of 8.59% over the forecast period. Upright vacuum cleaners are self-standing and attach a cleaning head to the cleaner housing. These vacuum cleaners are bulky but are very helpful in cleaning high-pile carpets. Moreover, their wide-body design helps in cleaning large areas in no time. It is not easy to clean stairs with the help of these cleaners as they are heavier than other cordless vacuum cleaners such as stick, handheld, and others.

Furthermore, the segment is sub-segmented into bagged and bagless upright vacuum cleaners. Most of the demand for most of the categories of cordless vacuum cleaners comes from the residential sector, followed by the commercial sector. The increasing traffic in metro and tier 1 cities is populating areas, leading to a rise in more compact living. Therefore, the demand for smaller vacuum cleaners, such as handheld and stick, is expected to grow substantially yearly. Moreover, further investments in the commercial sector are expected to boost the demand for the product during the forecast period.

Based on distribution channels, the global market is bifurcated into offline and online channels. 

The offline segment owns the highest market share and is predicted to exhibit a CAGR of 9.20% over the forecast period. Offline sales of cordless vacuum cleaners have always been high compared to online sales, as consumers prefer to shop for electrical appliances in person to understand the functionality and use of the product before purchase. Due to the lockdown restrictions imposed in 2020 by various countries, all physical outlets were temporarily shut down. Due to the decline in revenue, many brands have completely shut down certain stores in some cities. Hence, the demand for offline sales was badly impacted. However, the market is expected to see growth in the future as soon as everything gets back to normal. In addition, brands such as Dyson, Kärcher, and others offer their cordless vacuum cleaner through various physical stores in different countries. The cheaper price offered by them is leading to their increasing share in the market, which is resulting in the expansion of the offline share of cordless vacuum cleaners.

Based on the end-user, the global market is bifurcated into household and commercial. 

The household segment dominates the global market and is predicted to exhibit a CAGR of 9.78% during the forecast period. The residential sector is the leading market for cordless vacuum cleaners. The expanding population and accelerating urbanization in emerging economies drive a need for increasingly compact homes. In the Middle East and Africa and Asia-Pacific region, many people are moving from rural to urban areas. In addition, the urban population in Turkey increased by 5% in the past decade. As a result, the demand for smaller vacuum cleaners is rising as they occupy less space. The rising standard of living in various Asia-Pacific countries such as India, China, Japan, and others offers promising growth opportunities to various cordless vacuum cleaner manufacturers.

Recent Developments

• March 2023- Samsung's premium line of vacuum cleaners, The Bespoke Jet, a cordless stick vacuum cleaner, was released in India. The company has also introduced the new Robotic Jet Bot+ vacuum cleaner in India.
• November 2022- Dyson launched its Pet Groom Kit in India to simplify the lives of pet owners. The pet grooming equipment is compatible with the company's existing cordless vacuum cleaners and is designed to remove loose hair from medium- and long-haired pets.