Research Methodology – Corporate Wellness Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Corporate Wellness Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Corporate Wellness Market is developed by integrating key market indicators and macroeconomic variables. These include:
1 Factors considered while calculating market size and share
- The Larger economic environment within which the firm operates.
- The overall enterprise wellness trends and demands.
- The number of corporations investing in wellness programs.
- Spend per organization on wellness programs.
- The rate of employee participation in wellness programs.
- The geographic location and spread of the market.
- Competitor presence and market performance.
- Product/ service pricing in the market.
- Diversity of product offerings.
2 Key Market Indicators
- Overall market growth rate.
- Demand trends for wellness programs.
- The health expenditure of the corporate sector.
- Employee health statistics and chronic disease prevalence in the workforce.
- Firm size and industry type. Larger organizations and certain industries may be more likely to implement wellness programs.
- Regulatory changes and government support towards employee wellness.
3 Growth Trends
- Increase in awareness about employee well-being leading to greater consumption of wellness programs.
- Increasing investment by corporations in wellness programs to increase productivity and decrease absenteeism.
- A shift in market dynamics due to COVID-19, with a great focus on mental health, remote wellness programs, and overall employee health.
- Technological advancements leading to more sophisticated, personalized, and scalable wellness programs.
- Increased focus on data-driven wellness programs with ongoing measurement and analysis of employee health.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Corporate Wellness Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Corporate Wellness Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
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