Cosmetic Dentistry Market

Market Overview

The cosmetic dentistry market size was valued at around USD 21,000 million in 2019 and is expected to grow with a CAGR of 7% during the forecast period.

Cosmetic dentistry procedures enhance the appearance of teeth and gums and focus mainly on improving the size, scale, balance, texture, color, posture, and overall smile appearance of dental aesthetics. The cosmetic dentistry market is expected to experience substantial growth during the forecast period on account of the escalating customer perception and emphasis on aesthetics, the skyrocketing prevalence of oral health disorders, and expanding dental tourism in developing markets.

The emergence of technologically innovative solutions and a vast number of dental laboratories looking to invest in CAD/CAM technology drive market growth. However, the high cost of dental imaging systems, lack of coverage for cosmetic operations, and complications associated with dental bridges and orthodontic treatments hamper the market growth.

Market Dynamics

Escalating Focus on Aesthetics to Drive the Market Growth

Over the last several years, the market for cosmetic dentistry has seen steady growth. While demand for tooth-whitening processes has increased dramatically, veneers, non-metallic inlays, and on lays, dental crowns, and bonding agents are amongst the most preferred cosmetic products. Approximately USD 2.75 billion is spent annually on cosmetic dentistry alone in the U.S., as per the American Academy of Cosmetic Dentistry (AACD).

Governments and businesses have already pursued several projects in this sector. For instance, the National Oral Health Initiative of the Indian Dental Association is aimed at developing oral healthcare through the synergistic and equal provision of general and oral health facilities and public and private sector cooperation. The increasing focus on beauty and appearances, especially from the film industry, contributes to market growth. Smile restoration and enhancements have gained importance lately.

The baby boomer population is developing as a vital consumer segment for the cosmetic dentistry industry. As per the American Academy of Cosmetic Dentistry (AACD), adults between the age group of 31 to 40 years and baby boomers are most likely to inquire about cosmetic dentistry in the U.S. It also states that a large pool of cosmetic patients falls in the 40 to 49 age category, followed by the 50-plus age group.

Launch of Innovative Products and Advancements in Technology to Boost the Growth of the Cosmetic Dentistry Market

Cosmetic dentistry has advanced over the years with the production of new dental materials. Synchronously, patient compliance has improved, with a steep rise in demand for minimally invasive procedures. Dental lasers are extensively used in surgical procedures, such as gum raising and teeth whitening, to prevent blood loss and alleviate patient pain.

During the last decade, restorative materials have changed dramatically. Skilled tooth whitening strategies allow patients to brighten their smiles with a reduced risk of sensitivity to the tooth. Besides, hybrid materials are developed to achieve improved beauty without compromising strength by integrating the advantageous properties of glass ionomers with those of composites.  It is also assumed that the introduction of innovative technology and dental materials would create new prospects for companies in the cosmetic dentistry industry. 

Segmental Analysis

Dental Systems and Supplies Segment Accounts for the Highest Market Share

In cosmetic dentistry, CAD/CAM (computer-aided design and computer-aided manufacturing) systems are widely used 3D technology to enhance the design and construction of dental restorations. In the cosmetic dental revolution, new technologies, products, and treatments have also played a significant role. The innovation of cutting-edge CAD/CAM technologies, intraoral scanners, and sophisticated 3D imaging tools drive market growth.

Extremely detailed restorations can be fabricated on-site during a single visit, including crowns, veneers, onlays, and inlays, guaranteeing shortened chair-time and increased patient compliance. With a spike in people opting for cosmetic dentistry, dental braces are now commonly used to change teeth orientation. The use of orthodontic instruments, either fixed or reversible, has grown due to the shifting consumer preference towards aesthetics. In people who have been debilitated by injuries or have congenital deformities, dental implants composed of titanium and zirconium are widely used.

Regional Analysis

Technological Developments in Cosmetic Dentistry to Drive North America’s Market Growth

North America holds a significant share in the cosmetic dentistry industry, owing to the rising prevalence of tooth-related diseases in the geriatric population and technological developments in cosmetic dentistry. For instance, nearly 47.2% of the U.S. population above the age of 30 has a form of periodontal disease, as per the Centers for Disease Control and Prevention (CDC).

According to a survey conducted by the American Academy of Cosmetic Dentistry in 2015, around 84% of the population opts for whitening, bonding, and veneers. Also, the increasing acceptance of dental aesthetic procedures has contributed to the advancement of innovative cosmetic dentistry technology, and the presence of a well-established healthcare system has effectively fueled the regional market growth.

Growing Number of Dental Patients and Favorable Government Policies to Drive Asia-Pacific's Market Growth

Asia-Pacific cosmetic dentistry market is largely driven by the growing number of dental patients and favorable government policies. IDA launched the National Oral Health Programme (NOHP), embracing several initiatives to make a difference nationwide and create a movement aimed at ending the oral health crisis. Moreover, the increasing adoption of advanced technology, the rising geriatric population, and higher dental caries cases are contributing to the regional market growth. According to the WHO, dental caries is the most widespread oral disease in the Member States of the South-East Asia Region, affecting 70% to 95% of school-aged children and adults.

In the near future, the increasing preference and ability to enhance facial appearance by cosmetic dentistry would increase business possibilities. Cosmetic dentistry will make significant changes to teeth and smiles, according to the Department of Health and Human Services Australia, and it is one of the most preferred treatments by people. Moreover, rising disposable income in developing countries stimulates market growth.

Recent Developments

• In February 2020, Kavo Kerr launched KaVo IXS Sensors to expand its product portfolio
• In July 2019, A-dec, Inc. acquired Dean Dental Systems to expand A-dec’s product offerings and develop revolutionize solutions for the dental market
• In February 2019, 3Shape launched TRIOS 3 Basic intraoral scanner
• In January 2019, DENTSPLY Sirona collaborated with Carbon to produce premium printable denture material systems, offering significant progressions in laboratory processes, material benefits, and patient function

Cosmetic Dentistry Market Segmentation

By Product Type

• Dental Systems and Equipment
  • Dental Lasers
  • Dental Scaling Units
  • Dental Radiology Equipment
  • Dental Chairs
  • Dental Headpieces
  • Dental CAD/CAM Systems
• Dental Implants
• Dental Bridges
• Dental Crowns
• Orthodontic Braces
• Dental Veneers
• Bonding Agents
• Inlays and Onlays

By Region

• Americas
• Europe
• Asia-Pacific
• The Middle East and Africa