Research Methodology – COVID-19 Diagnostics Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the COVID-19 Diagnostics Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the COVID-19 Diagnostics Market is developed by integrating key market indicators and macroeconomic variables. These include:
1 Factors considered while calculating market size and share
- The number of COVID-19 test kits produced and sold worldwide.
- Revenue acquired from the sale of COVID-19 diagnostic kits, laboratory services, and home testing kits.
- Distribution and adoption rate of these test kits across various regions.
- Government policies regarding the COVID-19 testing and steps taken for mass testing.
- Cost of the COVID-19 diagnostic tests.
- Availability of different types of diagnostic tests (Antigen test, Antibody test, RT-PCR, etc.).
- Nature of the competition in the COVID-19 diagnostics market.
- Presence of relevant substitute products or services.
2 Key Market Indicators
- The increasing number of confirmed COVID-19 cases globally.
- Level of COVID-19 testing and positivity rate in various countries.
- Technological advancements in COVID-19 diagnostic testing methods.
- Funding and investment in COVID-19 research and diagnostic development.
- Introduction of rapid testing and home testing kits in the market.
- Trends in procuring COVID-19 diagnostic resources in the healthcare sector.
- Growth in telehealth and remote patient monitoring systems during the pandemic.
3 Growth Trends
- The increased demand for rapid diagnostic testing kits.
- Expansion of production capacity by leading diagnostic kit manufacturers due to high demand.
- Increased research and development activities in the COVID-19 diagnostic segment.
- Continued demand for COVID-19 testing kits due to the emergence of new virus strains.
- The rise in home testing kits and point-of-care testing options.
- Growth of digital health and remote services to monitor quarantined and isolated patients.
- Integration of advanced technologies such as Artificial Intelligence and Machine Learning for faster and accurate diagnosis.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the COVID-19 Diagnostics Market. Key inputs include:
Company-Level Information
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
Industry and Government Sources
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the COVID-19 Diagnostics Market
Market Intelligence Sources
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
Macro & Consumer Insights
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
Expert Insights & KOL Engagements
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
Focused Discussions & Panels
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
Data Validation & Business POV
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
Forecasting is carried out using proprietary models that combine:
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights