Research Methodology – Craft Beer Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Craft Beer Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Craft Beer Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Number of craft breweries in the market.
- Volume of craft beer production
- Price point of craft beers.
- Sales volume and value of craft beer in retail and wholesale channels.
- Market penetration and distribution channel of the craft beer.
- Consumer demographics and consumption patterns.
- Competitive landscape including other beer brands and beverage substitutes.
- Industry regulations and taxation policies.
Key Market Indicators
- GDP and Consumer Disposable Income.
- Market growth rate.
- Craft beer demand and supply dynamics.
- Marketing and promotional activities in the craft beer industry.
- Trends in alcohol consumption and drinking habits.
- Changes in craft beer import/export volumes.
- Trends in M&A activities within the craft beer industry.
- New product launches in the craft beer sector.
Growth Trends
- Increasing consumer preference for premium and diverse flavored craft beers.
- Rising popularity of craft beer among younger, legal-drinking-age demographics.
- Growth of craft beer festivals and tasting events promoting the craft beer culture.
- Entry of major global breweries into the craft beer segment.
- Innovation in beer brewing techniques and ingredients.
- Emergence of craft beer as a preferred choice for pairing with food at restaurants.
- Increasing home brewing enthusiasts and home brewing kits sales.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Craft Beer Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Craft Beer Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
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