Research Methodology – Craft Soda Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Craft Soda Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Craft Soda Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- The volume of production, distribution and consumption of Craft Soda.
- Historical, current, and estimated market share of key players in the Craft Soda industry.
- Trend analysis of both the supply and demand side of the Craft Soda market.
- Overall revenue and sales figures of companies operating in Craft Soda market.
- Geographical segments of the Craft Soda market based on demand as well as supply.
- Impact of government regulations and policies on Craft Soda market.
- The market penetration of Craft Soda in potential new markets.
- Market trends, growth drivers, constraints, and opportunities in the Craft Soda Market.
Key Market Indicators
- Regional spread and penetration of Craft Soda in key markets.
- Consumer preferences and consumption patterns across varying demographics.
- Change in Craft Soda prices and their effect on demand and supply side dynamics.
- Technological advancements/disruptions influencing the Craft Soda market trends.
- Projected growth rates and overall market attractiveness of different Craft Soda segments.
- Investment trends related to Craft Soda industry.
- Key economic indicators such as GDP, inflation, and unemployment rates influencing the Craft Soda market.
Growth Trends
- Increase in Craft Soda consumption driven by growing consumer preference for healthier and natural alternatives.
- Growth in Craft Soda market due to expansion of distribution channels, especially online.
- Trend towards Craft Soda premiumization, leading to revenue growth.
- Market growth driven by strategic alliances, collaborations, and partnerships between players in the Craft Soda market.
- Innovations and technological advancements in Craft Soda brewing and packaging processes.
- Urbanization and lifestyle changes contributing to growth of Craft Soda market.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Craft Soda Market. Key inputs include:
Company-Level Information
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
Industry and Government Sources
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Craft Soda Market
Market Intelligence Sources
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
Macro & Consumer Insights
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
Expert Insights & KOL Engagements
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
Focused Discussions & Panels
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
Data Validation & Business POV
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
Forecasting is carried out using proprietary models that combine:
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights