The global curling irons market size was valued at USD 3.78 billion in 2021 and is projected to reach USD 6.76 billion by 2030, registering a CAGR of 6.67% from 2022 to 2030. Women frequently use curling irons to style their hair according to their needs. The market for curling irons is driven by the appeal of the various shapes and designs to women who want to improve the aesthetics of their hairstyles. Companies in the curling iron market offer a variety of cutting-edge technological features, such as digital controls, heating and sensing options, and heat-resistant gloves for straightening hair. These features are likely to draw customers and thus increase product sales. For instance, in February 2020, Dyson introduced a curling wand and hairdryer that uses a hot air stream travelling at a high velocity to style hair without harming it.
Famous brands in the global curling iron market use celebrity endorsements and television advertising tactics to entice consumers to buy hair care and hairstyle products, which in turn fuels the expansion of the curling iron market. The need for personal grooming products is increasing due to the increasing number of festival sessions, ceremonies, and events. The booming entertainment sector fuels artists' and celebrities' demand for facial grooming and makeup products, which fuels an increase in the need for hair curling. The main driver of the growth of curling iron products is the convenience of portability, features, and easy availability of affordable curling irons.
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Increasing publication on the Internet
The growth of the curling iron market is primarily driven by the increasing publication of video content, blogs, articles, and posts on social media sites for hairstyle and grooming tips and tricks. In addition, the emergence of new hair fashion trends has increased the demand for stylish haircuts, and the proliferation of spa clinics has increased the demand for curling irons. Both of these factors are likely to contribute to the expansion of the market. In addition, the growing demand for hair grooming products combined with the expanding number of salon stores worldwide fuels the global market for curling irons.
Growth of the entertainment industry and salons
A projected period for various styling products with changeable settings and digitally exact heat levels is expected to see increased use and preference, which is anticipated to stimulate the growth of the market for curling irons. The demand for personal care products can be partially attributed to factors such as the growth of the entertainment industry and salons in response to customers' shifting lifestyle preferences. Customers interested in purchasing hair supplies and equipment could do so through the online retailer's platform. The pandemic spread worldwide and made it more difficult for businesses to continue their normal day-to-day operations, which decreased demand and sales.
Damaging of hair by using the Product
It is anticipated that rising instances of hair loss or hair damage due to improper use of curling irons will act as a barrier to expanding the curling hair market. In addition, the growing competition in the personal grooming and hair care market is anticipated to make it difficult for new companies to break into the market for hairstyling products.
The global curling irons market is segmented by Product, application, distribution channel and region. Based on Product, the market is divided into Curling Tongs, Curling Wands and Others. The Product with the highest revenue share was curling tongs. Due to the non-stick coating, the advanced heating capabilities of curling tongs with various heat adjustment levels give hair a smooth and shiny texture. The Product's long-lasting results are anticipated to fuel demand from both the residential and commercial markets. To safeguard the hair strands and prevent heat damage, the Product is made with various heating plate materials, including ceramic, tourmaline, and simple metal. The fastest CAGR is anticipated in the curling wands market. Due to its quick and intense healing abilities and the availability of different spirals to achieve various curls, this appliance is advancing in the market.
By application, the market is bifurcated into Residential and Commercial. The most significant portion of the world market for curling irons was for commercial use. The demand for curling irons in the commercial sector is anticipated to rise as professional services become more widely available in salons, beauty salons, and makeup studios. Consequently, the professional segment's rapid growth is likely to have a positive effect on the segment's growth. Additionally, the significant burn risk posed by these hot irons encourages customers to choose professional hairstyling services, which is anticipated to propel segment growth further. Over the forecast period, curling iron use in homes is anticipated to grow significantly. The use of curling irons is becoming increasingly common as people prefer more inexpensive, self-grooming appliances for at-home styling. Additionally, it is anticipated that high consumer spending on daily hair care will positively impact the segment's growth.
Based on the distribution channel, the market is categorized into Hypermarkets/Supermarket, Convenience Stores and Online. Supermarkets and hypermarkets held the largest market share for curling irons. The Product's actual physical display in these stores plays a significant role in the segment's growth. Moreover, the segment is anticipated to be further supported by the availability of a vast selection of goods from various brands at reduced costs. Due to the increasing number of online retailers for hairstyling, the online channel is anticipated to experience the fastest CAGR.
According to the region, the market is segmented into North America, Europe; Asia Pacific; Central & South America and Middle East & Africa.
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The largest market share belonged to North America. The regional market's expansion is positively impacted by the rising social media influence of fashion vloggers. The region's enormous population of hair stylists is also anticipated to fuel demand for curling irons from the commercial application market. The fastest CAGR is anticipated to occur in the Asia Pacific. The demand for curling irons in the region is anticipated to rise as developing nations like Bangladesh, China, and India adopt more common and western hairstyling trends. The region's new segments with potential market growth include portable appliances and high-tech hair styling tools. It is predicted that rising disposable income and consumer awareness of technologically advanced goods will increase regional demand.