Demand Side Platform for Programmatic Advertising Market Size & Share by 2033

Research Methodology – Demand Side Platform for Programmatic Advertising Market

At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Demand Side Platform for Programmatic Advertising Market comprises the following key stages:

Market Indicator & Macro-Factor Analysis

Our baseline thesis for the Demand Side Platform for Programmatic Advertising Market is developed by integrating key market indicators and macroeconomic variables. These include:

Factors considered while calculating market size and share

Number of active clients using Demand Side Platforms (DSPs) for programmatic advertising.
Revenue generated by DSPs every fiscal quarter/year.
Type of business (B2B or B2C) these DSPs cater to and their market size.
Geographical location - Different geographies might use DSPs differently which must be considered while measuring size and share.
Current user base of each DSP and market penetration rate.
Market competition and the number of new entrants.
Investment in technological advancement and innovation in DSPs by different companies.
Factors like historical, ongoing, and expected market trends.

Key Market Indicators

Revenue growth year on year of leading DSPs.
Trends in customer spending on programmatic advertising.
Number of advertisers using DSPs for programmatic advertising.
Market trends specific to different industries.
Changes in market share of leading DSP providers.
Trends in digital advertising and how they influence the DSP market.
Global economic indicators that might impact ad spending.

Growth Trends

Adoption rate of programmatic advertising and DSPs by advertisers.
Shift from traditional advertising to programmatic advertising.
Growth in mobile advertising and adoption of mobile DSPs.
Technologically advanced and data-driven advertising trends.
Investment trends in the DSP market.
COVID-19 impact and the subsequent digital transformation impacting the growth.

Secondary Research

Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Demand Side Platform for Programmatic Advertising Market. Key inputs include:

Company-Level Information

Annual reports, investor presentations, SEC filings
Company press releases and product launch announcements
Public executive interviews and earnings calls
Strategy briefings and M&A updates

Industry and Government Sources

Country-level industry associations and trade bodies
Government dossiers, policy frameworks, and official releases
Whitepapers, working papers, and public R&D initiatives
Relevant Associations for the Demand Side Platform for Programmatic Advertising Market

Market Intelligence Sources

Broker reports and financial analyst coverage
Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
Import/export trade data and tariff databases
Sector-specific journals, magazines, and news portals

Macro & Consumer Insights

Global macroeconomic indicators and their cascading effect on the industry
Demand–supply outlook and value chain analysis
Consumer behaviour, adoption rates, and commercialization trends

Primary Research

To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:

Expert Insights & KOL Engagements

Key Opinion Leader (KOL) Engagements
Structured interviews with executives, product managers, and domain experts
Paid and barter-based interviews across manufacturers, distributors, and end-users

Focused Discussions & Panels

Discussions with stakeholders to validate demand-supply gaps
Group discussions on emerging technologies, regulatory shifts, and adoption barriers

Data Validation & Business POV

Cross-verification of market sizing and forecasts with industry insiders
Capturing business perspectives on growth opportunities and restraints

Data Triangulation & Forecasting

The final step of our research involves data triangulation ensuring accuracy through cross-verification of:

Demand-side analysis (consumption patterns, adoption trends, customer spending)
Supply-side analysis (production, capacity, distribution, and market availability)
Macroeconomic & microeconomic impact factors

Forecasting is carried out using proprietary models that combine: