Dental Market Size, Share & Trends Analysis Report By Descipline (Endodontics, Restorative Dentistry, Prosthodontics, Periodontics, Orthodontics, Cosmetic Dentistry, Oral Surgery), By Type (Dental Consumables, Dental Equipment, Dental Software), By End-User (Hospitals and Clinics, Specialty Dental Centers, Dental Academic and Research) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2025-2033

Dental Market Size

The global dental market size is estimated to be worth USD 39.40 billion in 2024 and is projected to reach from USD 45.68 billion in 2025 to USD 95.89 billion by 2033, growing at a CAGR of 10.11% during the forecast period (2025-2033).

The dental industry plays a critical role in maintaining oral health by providing instruments, devices, and consumables needed for the diagnosis, prevention, and treatment of oral diseases. This market encompasses key products such as prosthetics, implants, endodontic tools, periodontic treatments, and whitening solutions. Common oral conditions like periodontitis, gum disease, malocclusion, and cavities are the primary focus of these products, ensuring comprehensive dental care for patients.

Market growth is largely driven by the increasing prevalence of oral diseases, including tooth decay and periodontitis, alongside the rising demand for aesthetic dentistry. Innovative product launches are also playing a crucial role in advancing the industry.

• For instance, in October 2023, ZimVie Inc. introduced its “Azure Multi-Platform Product Solutions,” offering a diverse range of restorative components to enhance the dental care experience. These developments reflect the industry's commitment to providing cutting-edge solutions and improving patient outcomes.

The below graph represents the projected increase in per capita dental expenditure by country in 2040. As individuals and healthcare systems allocate more funds toward dental care, this heightened investment is expected to stimulate growth across various segments of the dental market.

Source: Straits Research Analysis, ReseachGate

The graph indicates that Germany is projected to lead in per capita dental expenditure, establishing itself as a major player in the global dental market. This position will likely influence industry trends and drive advancements in dental care.

Dental Market Trends

Growth in cosmetic dentistry

In recent years, cosmetic dentistry has become a significant focus as more individuals prioritize aesthetic improvements alongside functional dental care. This includes procedures such as dental veneers, bonding, and smile makeovers, which address a wide range of cosmetic concerns, from minor imperfections to comprehensive smile transformations.

• For instance, in March 2023, Smile Health Orthodontics (SHO) expanded its offerings by introducing advanced technologies in its orthodontic solutions. The company launched 3D-printed clear aligners and 3D-printed LightForce ceramic braces, enhancing their ability to provide customized and effective orthodontic treatments.

These types of innovations offer greater precision and comfort, reflecting the growing demand for cutting-edge cosmetic dental solutions that cater to both aesthetic and functional needs.

Dental Market Growth Factors

Increased prevalence of oral diseases

The rising prevalence of oral diseases is a major driver of growth in the global dental industry. As oral health issues become more widespread, there is an escalating demand for advanced dental care, treatments, and preventive solutions.

• According to the WHO Global Oral Health Status Report released in November 2022, approximately 3.5 billion people worldwide are affected by oral diseases, with nearly 75% of them residing in middle-income countries.

Moreover, the report highlights that around 2 billion people suffer from caries in permanent teeth, while 514 million children are affected by caries in primary teeth. This alarming data underscores the increasing need for dental interventions, fostering greater investment in dental products and services to meet the growing global demand.

Restraining Factors

Shortage of dental professionals

The shortage of dental professionals significantly hampers access to oral health care. This shortage leads to increased waiting times for appointments, reduced availability of services, and ultimately, unmet dental care needs for many individuals.

• For instance, in December 2023, the Health Resources and Services Administration (HRSA) reported 7,651 Dental Health Professional Shortage Areas (HPSAs), affecting 79 million residents. This shortage limits the availability of dental care services and exacerbates disparities in oral health.

Market Opportunities

Advancements in dental technology

Technological advancements are creating significant opportunities in the global dental industry, driving growth and innovation. Breakthroughs such as digital imaging, computer-aided design/computer-aided manufacturing (CAD/CAM), and artificial intelligence (AI) are transforming dental services by making them more efficient, precise, and patient-centered. These technologies enable enhanced diagnostic accuracy, quicker treatment planning, and improved patient outcomes, positioning the industry for continued expansion.

A notable example is Denti.AI’s Auto-Chart software, which was FDA-cleared in December 2022. This AI-powered tool automates the interpretation of intraoral and extraoral 2D x-rays, reducing charting time by 70%. The software integrates seamlessly with existing practice management systems, streamlining workflows and boosting efficiency in dental practices. Such advancements illustrate how cutting-edge technology is reshaping the dental landscape, offering clinicians powerful tools to enhance productivity while providing better care for patients.

Regional Insights

North america: dominant region with 49.2% market share

North America leads the global dental industry, largely due to the widespread adoption of clear aligners and the strong presence of established market players. The region's growth is further fueled by the rising incidence of periodontal diseases, increasing patient visits, and a growing demand for advanced dental care solutions. In the U.S., these factors are driving significant demand for dental products and services, which, in turn, accelerates innovation and industry expansion.

For example, a study published by the National Center for Biotechnology Information in April 2023 revealed that nearly 50% of U.S. adults over the age of 30 suffer from advanced periodontal disease, commonly known as gum disease. This alarming statistic underscores the need for effective dental interventions, prompting key players to introduce innovative treatments. The strong healthcare infrastructure, along with the increasing awareness of oral health, positions North America as a dominant force in the global industry, pushing both technological advancements and market growth.

Europe: fastest growing region with the highest market cagr

The European dental industry is experiencing rapid growth, fueled by substantial investments and government-backed initiatives. In the UK, the dental sector is undergoing transformative changes to address access and capacity challenges. In February 2024, NHS England announced that the government would allocate $261.75 million to fund up to 2.5 million additional NHS dental appointments and 1.5 million extra treatments over the coming year. This initiative aims to improve both the accessibility and quality of dental care across the country, enhancing patient outcomes while supporting the overall expansion of the European dental market.

Countrywise insights

The dental market is evolving swiftly, fueled by technological advancements and rising consumer demand for improved oral care solutions. Innovations like digital imaging, laser technology, and advanced medical devices are enhancing treatment precision and patient comfort, revolutionizing the patient experience. Regulatory frameworks such as 510(k) approval in the U.S. and CE marking in Europe ensure product safety and efficacy.

Ongoing research and development (R&D) plays a critical role in driving these innovations, while post-market surveillance is essential for maintaining long-term product safety. Moreover, advancements in digital health are reshaping dental care, offering new, more personalized treatment approaches.

Below is the analysis of key countries impacting the dental market:

• U.S. - The U.S. dental industry leads the global market in innovation and technology, holding the largest market share by revenue. Major players like Aspen Dental, which implemented a digital check-in platform across 820 offices in 41 states, and industry leaders such as Dentsply Sirona and Henry Schein, Inc., are driving advancements in dental care. Additionally, rising dental expenditure is significantly boosting industry growth. According to Health Affairs, U.S. dental care spending is projected to increase from $142.4 billion in 2020 to over $203.0 billion by 2027, reflecting the growing demand for advanced dental services and technologies nationwide.
• Canada- Companies in Canada are actively engaging in commercial partnerships to expand their market reach. In August 2022, Envista Holdings Corporation extended its commercial partnership with DSO, dentalcorp Holdings Ltd., to increase access to dental implants in Canada through a strong network of Dentalcorp Holdings Ltd.
• Germany- Germany is a major market for dental equipment and technology in Europe. In 2022, ClinicalTrials.gov reported 34 active clinical trials focused on dental conditions in Germany, highlighting the growing significance of dental consumables and equipment in the country.
• UK- In May 2024, as per Gov.UK, the NHS dentists have significantly increased their service delivery, with the number of 'courses of treatments delivered' rising by 23% from 2022 to 2023 compared to the previous year, highlighting the growing demand for dental care in the UK.
• Italy- In September 2022, according to the National Institute of Health, dental caries remains a significant public health issue in Italy. At age 4, 21.6% of children have caries; this figure increases to 43.1% by age 12, and 88.2% of individuals between 19 and 25 are affected by carious lesions.
• India- India’s dental market is expanding with an increasing number of dental clinics and technological adoption. For instance, in November 2023, the Qatar Investment Authority (QIA) invested USD 50 million in Global Dental Services, the parent company of Clove Dental, India's largest tech-enabled dental platform. This investment aims to fuel Clove Dental's expansion across India, enhancing access to high-quality and affordable dental care.
• Japan- In October 2022, as per an article published in NCBI, 21.5% of Japanese participants delayed dental visits due to COVID-19, and dentists were instructed to treat only urgent cases. This impacted dental consultations during the pandemic.

However, with restrictions easing, the market for the dental, including dental equipment and consumables, returned to pre-pandemic levels and is expected to grow significantly in the coming years, driven by rising dental issues and technological advancements.

Dental Market Segmentation Analysis

By type

The global market is bifurcated into dental consumables, dental equipment, and dental software. The dental consumables segment holds the largest market share, driven by the increasing prevalence of malocclusion and the growing demand for invisible orthodontics, particularly among teenagers and women. Clear aligners have gained widespread adoption as an effective, aesthetically pleasing alternative to traditional braces. The surge in demand has prompted key market players to introduce new products, enhancing accessibility and fueling market expansion.

• For instance, in February 2022, Bausch Health Companies Inc.’s OraPharma launched the OraFit custom clear aligner system in the U.S. to address malocclusion. These advancements are helping to broaden the range of available treatment options, encouraging more patients to seek corrective care. This strong market presence is expected to continue growing as innovations in consumables make treatments more convenient, comfortable, and effective for patients, positioning this segment as a key driver of market growth.

By end-user

The global market is divided into hospitals, dental clinics & centers, and others. The dental clinics dominate the market due to their ability to offer a wide range of specialized services. Private dental clinics, in particular, are equipped with the latest technology, making them a popular choice among patients seeking advanced, personalized care. Convenience, shorter waiting times, and a patient-centric approach contribute to the preference for private clinics.

• According to the American Dental Association, 73% of dental practices were independently owned as of 2021, a reflection of a global trend towards private practice.

These independently owned clinics are often more cost-efficient, and their ability to provide targeted, specialized treatments makes them attractive to patients. The growth in the number of private clinics, along with their emphasis on patient satisfaction and modern dental solutions, has significantly bolstered their market share and will likely continue driving growth in the industry. 

Company Market Share

The COVID-19 pandemic significantly disrupted the dental care industry, prompting providers to adopt innovative solutions to improve patient experiences. For example, Aspen Dental introduced a digital check-in platform in June 2020, streamlining patient management and expanding its reach across 41 states.

Leading global players such as Dentsply Sirona, Align Technology Inc., Institut Straumann AG, ENVISTA Holdings Corporation, and Henry Schein Inc. continue to dominate the market. These companies leverage their extensive product portfolios and strong international presence, focusing on continuous innovation and expanding technological solutions to capture emerging market segments, thereby solidifying their industry leadership.

Axis Dental Medical, Inc.: An emerging player in the Market

Axis Dental is making strides in the dental industry by leveraging Swiss precision and quality in its products. Founded in 1998, the company combines state-of-the-art manufacturing with rigorous European standards, ensuring durability and effectiveness. Their international presence, with offices and distribution networks across Europe, enhances their ability to offer excellent support and innovative solutions to dental professionals.

The company excels in manufacturing high-quality dental instruments like burs, ultrasound scalers, radicular posts, and teeth whitening solutions.

Recent developments at Axis Dental include:

• In July 2023, Axis Dental launched the PURE Pen Kit for at-home teeth whitening, featuring a redesigned LED lamp with 16 lights and a 25-minute auto shut-off for safety. The kit also offers enhanced comfort with its versatile connectivity options, promoting a more sustainable and effective whitening experience.

Recent Developments

• In September 2023, Align Technology, Inc. introduced the Invisalign Palatal Expander System, designed for swift expansion and stabilization of a narrow maxilla in developing patients, including teenagers.
• In December 2023, Dentsply Sirona introduced OSSIX Agile, a groundbreaking pericardium membrane enhanced by GLYMATRIX technology. This new product addresses the challenges of bone and soft tissue regeneration, broadening the company's portfolio and market presence.

Analyst Opinion

As per our analyst, the global dental industry is expanding robustly, bolstered by heightened awareness of oral health and significant technological advancements. The integration of digital technologies, such as electronic health records, teledentistry, and advanced imaging, is revolutionizing patient care and practice efficiency.

Emerging markets, particularly in Asia-Pacific and Latin America, are experiencing accelerated growth due to increasing healthcare investments and rising disposable incomes. However, disparities in access to dental care between developed and developing regions remain a critical challenge.