Research Methodology – Deodorant Roll-On Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Deodorant Roll-On Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Deodorant Roll-On Market is developed by integrating key market indicators and macroeconomic variables. These include:
1 Factors considered while calculating market size and share
- Total sales revenue from Deodorant Roll-On products
- Total volume or quantity of Deodorant Roll-On products sold
- Consumer demand and market penetration of Deodorant Roll-Ons
- Demographics and buying preferences of consumers
- The growth rate of the Deodorant Roll-On market
- Import and export values of Deodorant Roll-On
- Impact of e-commerce and online sales channels on the overall market
- Estimation of the active manufacturers or brands and their sales
- Competitive scenario and market concentration ratio
2 Key Market Indicators
- Market trends in the global personal care industry
- Consumer engagement and sentiment towards Deodorant Roll-On products
- Price trends for Deodorant Roll-Ons
- Emergence of new markets or market segments
- Market regulations, policies, and consumer protection laws
- Changes in disposable personal income
- Distribution and marketing channels for Deodorant Roll-On brands
- Impact of technological innovations
3 Growth Trends
- Increase in health-conscious consumers leading to organic and natural deodorant roll-on products
- Growth in online retail boosting deodorant roll-on sales
- Increasing consumer demand in emerging markets
- Innovation in deodorant roll-on products like no white marks, less irritating etc.
- Trends in packaging of roll-on deodorants
- Increase in consumer preference towards eco-friendly and cruelty-free products
- Increasing investment in marketing and advertising by deodorant roll-on brands
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Deodorant Roll-On Market. Key inputs include:
Company-Level Information
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
Industry and Government Sources
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Deodorant Roll-On Market
Market Intelligence Sources
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
Macro & Consumer Insights
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
Expert Insights & KOL Engagements
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
Focused Discussions & Panels
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
Data Validation & Business POV
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
Forecasting is carried out using proprietary models that combine:
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights