Detox Tea Market

Market Overview

The global Detox Tea Market is expected to grow at an 7.3% CAGR during the forecast period.

The detox tea market is projected to grow at a lucrative growth rate during the forecast period. Higher consumer disposable incomes and increased popularity of detoxing body have surged the demand for detox tea in the global market. For ages, people have been trying to get rid of the toxins present in the body through various medical treatments. Today, detox teas have become a popular method among people for flushing out the toxins of the body. The spike in the number of health-conscious people across the globe is expected to bolster the demand for detox teas. 

The high prevalence of chronic diseases and the emergence of life-threatening viruses like the COVID-19 has led people to drink healthier and immunity-boosting beverages. Also, the numerous health benefits associated with the tea to detoxify various body organs is a prominent factor for market growth. Additionally, the availability of a wide range of teas in different flavors is anticipated to fuel the demand for detox teas in the coming future. 

Market Dynamics

Millennials to Reshape the Detox Tea Market 

Demographics play a key role in determining the growth of the global detox tea market. Today, millennials are reshaping the health beverage industry worldwide as there is an increased awareness regarding the benefits of detox drinks. The generation is skyrocketing the demand for detox teas backed by social media influence and rising e-commerce platforms. To capitalize on the growing opportunity, key leaders in the market are indulged in social media marketing and influencer marketing. Many popular celebrities and fitness enthusiasts are touting the benefits of detox tea for its various health benefits, which, in turn, is driving the sales of the product. 

The generation is now shifting to detox drinks rather than carbonated drinks due to the health benefits associated with tea. Millennials are considered to be more concerned about health and wellness as compared to other generations. The huge customer base has compelled the players to come up with new exotic flavors of detox tea to meet the evolving tastes of the consumers. Apart from its health benefits, millennials are drinking detox tea for its cosmetic benefits that help them get glowing clear skin. Increased focus on aesthetics and its skin-boosting minerals like iron, vitamins, and calcium are expected to facilitate market growth in the upcoming years. 

Rising Obesity and Prevalence of Chronic Diseases  

Changing lifestyles and sedentary working environments have increased the number of people suffering from obesity and other chronic diseases. The exhausting fast-paced life of the people is promoting overscheduling, leaving no time for exercise or work-outs. Figures of the World Health Organization (WHO) states that more than 1.9 billion adults were overweight in 2016. The detox tea helps to cleanse the impurities and significantly aids in weight loss. It further accelerates metabolism and enhances the body’s fat-burning abilities.  

Today, people are more exposed to harmful pollutants and toxins through the air, water, and food. As a result, people are drinking detox tea in their daily routine as it is full of antioxidants and aids in improving digestion. The unique properties of the tea boost energy levels among the consumer. The consumption of the product supports in healthy functioning of the vital organs, such as the liver, kidneys, blood, and lungs, further bolstering the market growth. 

Health Effects Associated with Detox Tea Ingredients  

Many people drink 3to 4 cups of detox tea in a day, which leads to certain health effects on the body. Some detox tea includes powerful herbs and ingredients, which may have adverse effects on the body's functioning. Overconsumption of detox tea may be harmful to a person suffering from heart-related issues and may cause strokes and heart attacks. Some detox teas include caffeine and excessive intake could disturb the natural sleep cycle of the consumer. Moreover, the allergens of some people towards the natural herbs and substances of the tea are restricting the market growth.   

Segmental Analysis

Ease of Buying to Boost the Online Retail Growth

The online retail segment is projected to hold the highest share in the detox tea market during the forecast period. Consumers today are highly engaged in online shopping of their groceries and other essential products. Higher internet penetration rate and the rise in smartphone sales are key factors responsible for segment growth. The plethora of offers and one-day delivery options provided by the e-commerce platforms are driving the sales of detox tea. Nowadays, people choose online platforms for grocery shopping cause of the availability of the extensive range of brands and easy comparison of prices. 

Moreover, the pandemic has added the number of people shifting to online buying, which is boosting the segment growth. The key players in the global detox tea market seeking higher revenues are channelizing efforts to improve their online presence. The partnerships with huge online retail channels and aggressive advertising are expected to positively influence the detox tea market. Huge e-commerce retailers like Amazon, Big Basket, and Walmart are driving grocery sales by offering door-to-door services, which, in turn, is boosting the online retail segment growth.  

Regional Analysis

North America to Grab the Lion’s Share in the Detox Tea Market

North American’s detox tea market is largely driven by the rising awareness regarding detoxification and a large pool of health-conscious people in the region. The expanding retail sector and emerging online platforms are pushing the sales for detox teas in the North American region. More and more people are looking for customized healthy drinks combined with taste, which is expected to present ample opportunities for the detox tea market. Americans are willing to pay a premium for functional detox teas with rejuvenating functions for the body as well as the skin. 

More than 82% of the population in the U.S. resides in urban areas resulting in higher consumption of detox tea. The increased consumption of drugs and alcohol in the U.S. and government initiatives to spread awareness regarding the negative effects of such products are augmenting the sales of detox teas. According to the National Survey on Drug Use and Health (NSDUH) in 2019, around 14.1 million people ages 18 and above had alcohol use disorder (AUD). The rapid rise in the number of rehabilitation centers, therapies, training sessions, and medications is predicted to stimulate the demand for detox tea during the forecast period. 

Growing Population and Booming Health Beverage Industry to Drive Asia-Pacific’s Market Growth

Asia-Pacific is projected to witness lucrative growth in the detox tea market in the coming years. The booming health beverage industry and the rising incomes of people are key drivers for the market. India, China, Vietnam, Singapore, and Thailand are leading the Asian detox tea market for the forecast year. The region enjoys the presence of naturally available ayurvedic ingredients that are included in the detox tea blends. The rising middle-class populace and shift in health trends, prominently in China and India are driving the demand for the product. 

There is a surge in the number of health-conscious people in China, owing to low food safety standards in the country. As a result, Chinese people tend to be more aware of the nutritional value and benefits of the food and drinks before consumption. This has significantly paved the way for the huge demand for detox drinks in the region. The rapidly booming health beverage industry and tremendous growth in spending have uplifted the regional market for detox tea.   

Detox Tea Market Segmentation

By Product Type

• Pharmaceuticals
• Herbal
• Cosmetics

By Distribution Channel

• Store-Based Retail
  • Specialty Retail Stores
  • Convenience Stores
  • Hypermarkets/ Supermarkets
• Online Stores

By Region

• North America 
• Europe 
• Asia-Pacific 
• South America 
• The Middle East and Africa