Home Consumer Products Diaper Bags Market Size, Share & Demand by 2031

Diaper Bags Market

Diaper Bags Market Size, Share & Trends Analysis Report By Bag Type (Backpack, Tote, Messenger, Fanny pack/ Belt bag, Others), By Applications (Daily Use, Travel), By Distribution Channel (Retail Outlets, Online) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2023-2031

Report Code: SRCP55674DR
Study Period 2019-2031 CAGR 8.15%
Historical Period 2019-2021 Forecast Period 2023-2031
Base Year 2022 Base Year Market Size USD 1.5 Billion
Forecast Year 2031 Forecast Year Market Size USD 3.04 Billion
Largest Market North America Fastest Growing Market Europe
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Market Overview

The global diaper bags market size was valued at USD 1.5 billion in 2022. It is estimated to reach USD 3.04 billion by 2031, growing at a CAGR of 8.15% during the forecast period (2023–2031). The rising female employment rate and increasing availability of baby health and hygiene products stimulate market growth.

The "Diaper bags" are designed exclusively to hold baby and newborn items like diapers and wipes. They are necessary for parents and other carers to carry when going out or traveling with a newborn. Diapers, wipes, bottles, pacifiers, changing pads, spare clothing, and other crucial baby essentials can all be stored and organized in these bags. A diaper bag's conventional design features numerous distinct compartments and pockets, making it easy to organize and access your belongings quickly. They are made of durable, easy-to-clean fabrics like nylon or polyester to withstand unintentional spills and regular use. Many diaper backpacks come with insulated chambers as standard equipment to keep bottles at a comfortable temperature. These bags often have adjustable straps or handles for carrying comfort; some even come with extra features like stroller attachments or backpack-style designs for carrying hands-free.

Diaper bags allow parents to preserve their sense of order and readiness while out and about, ensuring their infant kid's needs are available and easily accessible. This is made possible by their well-thought-out construction and range of beneficial features.

Market Dynamics

Global Diaper Bags Market Drivers:

Rising Female Employment Rate

The necessity and demand for practical bags for baby diapers have grown as more women enter the profession, particularly working mothers with young children. Numerous corporate businesses have provided a range of childcare services on the property in keeping with this trend. Both on-site daycare and bring-your-baby-to-work initiatives fall under this category. For instance, Abbott, a multinational American healthcare and medical equipment corporation, operates an on-site daycare facility at its Abbott, Illinois, corporate headquarters that accommodates about 500 children.

Similarly, Johnson and Johnson give staff members access to nearby childcare centers. As a result of these corporate initiatives, parents are required to pack all the items their children would require while they are at work, which has increased demand for diaper bags. Over the ensuing years, this trend is anticipated to intensify. Targeting professional and busy parents, many firms have been producing diaper bags that are both practical and fashionable. For example, the Hatch Collection Anti-Diaper Bag transforms into a shoulder bag with lots of inside storage, including a zippered interior pocket, a phone pocket, space for the baby's bottles, and a flat base to enable it to stand upright.

Increasing Availability of Baby Health and Hygiene Products

The availability of many baby care products, especially health and hygiene products, has increased significantly over the past decade. The rising incomes of parents worldwide have contributed to the acceleration of this trend. This rising consumerism has consequently increased the demand for spacious, convenient, and premium diaper bags to organize and store infant products while on the go.

Increasing investments in the research and development of prominent baby care products have resulted in the innovation and introduction of products that were not regarded as essential until recently. For example, parents from the baby boomer generation were not as fond of the concept of infant wipes. When baby wipes gained prominence among the subsequent generation of parents, companies introduced alcohol-free baby wipes, which are better suited for infants and newborns. By increasing consumer awareness through advertisements and promotional campaigns, market leaders are exerting additional pressure on the sale of these products.

Global Diaper Bags Market Restraint:

Increase in Counterfeit Products

The threat posed by counterfeiting is acknowledged by retailers and governments, who have pledged to combat it. According to the OECD, China is by far the largest country of origin for counterfeit goods and is at the center of a complex network of countries used to ship illicit items. India, Malaysia, Pakistan, Thailand, Turkey, and Vietnam have all been identified as significant sources of illicit goods, although they remain far behind China. According to the report, 13% of all counterfeit products collected were leather goods, including leather diaper purses.

Customs and Border Protection personnel in the United States intercepted 13,586 counterfeit products in a shipment from China, including Gucci and Nike fanny diaper packs, among the most commonly counterfeited luxury goods. Among the counterfeit items were Gucci, Chanel, Fendi, Yves Saint-Laurent, and Louis Vuitton handbags, tote bags, shoulder bags, cross-body bags, backpacks, shirts, and trousers.

Global Diaper Bags Market Opportunities:

Introduction of Premium Diaper Bags

The market for eco-friendly products is expanding due to the increasing demand for eco-friendly products. Manufacturers are experimenting with new raw materials and technologies, such as organic cotton, denim, water-based adhesives, and recycled rubber, which are expected to replace harmful synthetic materials like nylon and polyurethane. Companies focus on mergers and acquisitions to enhance their offerings despite intense market competition. Luxury goods manufacturers like Hermès and Louis Vuitton Malletier offer premium quality goods to affluent consumers.

The demand for eco-friendly products is expected to increase due to consumer awareness of the environment. Piatex, a plant-based option, is used by fashion manufacturers like Hugo Boss. Other options include mushrooms, cactus, and apple leathers.

Regional Analysis

North America Dominates the Global Market

Based on region, the global diaper bags market is bifurcated into North America, Europe, Asia-Pacific, Central and South America, and the Middle East and Africa.

North America is the most significant global diaper bag market shareholder and is estimated to exhibit a CAGR of 2.8% over the forecast period. The diaper bag market's expansion is driven by parents' increased spending on newborns and the convenience of diaper bags for carrying and storing baby utility supplies. With around 7 million households in the US with children under five, childcare and early education costs for young children are estimated to be around USD 6,000 per month. This increase in spending is expected to result in a positive outlook for the diaper bag market. According to a CNBC blog post, American parents with children under five spend an average of USD 42 billion on early childcare and education, higher than the federal government's current spending. The unisex bag, which combines the appearance of a trendy backpack with the utility of a must-have baby bag, is expected to gain popularity in the coming years. Using lightweight, durable materials like neoprene fabric contributes to these bags' easy-to-wash, water-resistant, and lightweight design, making them a popular choice in the region.

Europe is anticipated to exhibit a CAGR of 3.2% over the forecast period. Despite increased competition from fashion labels, luxury players remain dominant. Diaper bags are increasingly in demand due to the democratization of travel, evolving consumer lifestyles, increased social media exposure, and growing reliance on daycare services and facilities. Tote bags do not resemble diaper bags, and because of their open storage space, one-shoulder carrying, and attractive style, they are both practical and fashionable. These are ideal for parents who want the appearance of a traditional bag or who want a diaper bag that can serve as a shopping bag when necessary. As more women enter the workforce, there is a growing need for daycares to care for infants. Before leaving their child at daycare, parents prefer to pack the infant's supplies in the diaper bag. These elements encourage people to use the product. E-commerce is still expanding quickly and aids in the reach-out of sustainable products.

In Asia-Pacific, principally due to increased birth rates and the number of moms employed in countries such as China and India. An increase in discretionary income and an improvement in the general level of living are both key factors contributing to the expansion of the industry in this region. Another primary factor contributing to the expansion of the industry in this region is an increase in the population. It is projected that recent developments, such as the termination of China's One-Child Policy, would lead to an increase in the birth rate in China, which will, in turn, lead to an increase in the demand for baby goods, such as diaper bags. This rise in demand is expected to affect the global economy.

Central and South American consumers place a high emphasis on the advice of friends and family when it comes to purchasing baby goods such as diaper bags. When deciding what to buy, they put their trust in their judgment just as much as in any advice or review offered by a brand on Amazon. The market for diaper bags in Central and South America is being driven by consumers' preference for brands that provide baby items that are safe, dependable, long-lasting, and of high quality at affordable costs. The brands Talco Melody, SanCor, infant Faves Organics, Ricitas de Oro, Capent, Champ Avisa, Crema de Arroz Polly, and Crema Cero are considered to be among the best in the infant product industry in Central and South America, respectively.

The Middle East and Africa are seeing rapid urbanization, rising disposable incomes, high birth rates, and expansion of modern retail, all of which are factors driving the growth of the diaper bag industry. However, there are still considerable barriers to purchase, including price and cultural habits, and the region has a significant amount of potential that has not yet been met. It is anticipated that the region's diaper bag industry will face obstacles in the form of pricing pressures and the desire of customers for solutions with lower prices.

Report Scope

Report Metric Details
By Bag Type
  1. Backpack
  2. Tote
  3. Messenger
  4. Fanny pack/ Belt bag
  5. Others
By Applications
  1. Daily Use
  2. Travel
By Distribution Channel
  1. Retail Outlets
  2. Online
Company Profiles Carter’s, Inc. Disney Graco Sanrio Co., Ltd. J.J Cole Collections Trend Lab SUNVENO OiOi, Arctic Zone and California Innovations Inc. Petunia Pickle Bottom Ju-Ju-Be Storksak Amy Michelle.
Geographies Covered
North America U.S. Canada
Europe U.K. Germany France Spain Italy Russia Nordic Benelux Rest of Europe
APAC China Korea Japan India Australia Singapore Taiwan South East Asia Rest of Asia-Pacific
Middle East and Africa UAE Turkey Saudi Arabia South Africa Egypt Nigeria Rest of MEA
LATAM Brazil Mexico Argentina Chile Colombia Rest of LATAM
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
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Segmental Analysis

The global diaper bag market is bifurcated into bag type, application, and distribution channel.

Based on the bag type, the global diaper bag market is bifurcated into backpacks, totes, messenger, fanny pack/ belt bags, and others.

The backpack segment dominates the global market and is predicted to exhibit a CAGR of 2.4% during the forecast period. This hands-free version is more convenient and easier to handle for extended periods than most. A diaper bag resembles a conventional backpack but includes additional pockets to store things like wipes and changing mats. Customers may store many items in the Travel Baby Depot Bag, evenly distributing the weight on both shoulders. It has numerous variants that all have the same compartments and pockets as a sports backpack. Due to their easy-carrying design and additional storage, backpack diaper bags make excellent alternatives to standard shoulder strap diaper bags.

When traveling, the bag frees up both hands, making it simpler to carry the infant, and it also offers more comfort due to its padded shoulder straps. When they need to pick them up, many buyers search for diaper bags with big, sturdy carry handles. This bag style is roomy and adaptable, easy to carry, and suitable for men and women because it does not look overly feminine. Several market players are concentrating on product launches to attract their target clients and boost revenue in response to the increased participation of dads in parenting.

Based on application, the global diaper bag market is bifurcated into daily and travel use. 

The travel use segment owns the highest market share and is predicted to exhibit a CAGR of 2.6% over the forecast period. These parents are perfect for diaper bags because they are constantly moving. These customers prefer large, comfy bags that are easy to carry and have enough space for their personal belongings and children's necessities. Diaper bags are the most effective way to maintain order and cleanliness when traveling with young children. The need for compact travel diaper bags is partly driven by restrictions on the number of cabin luggage units that can be carried on a flight and the particular dimensions of those cabin luggage units.

Most businesses now active in the market are primarily concerned with producing bags that satisfy this condition. For example, the Beb amour Diaper Bag Travel Backpack was developed to serve as a diaper bag that can be carried when traveling. It features a changing mat and additional storage both inside and outside. These improvements are anticipated to be a primary driver of segment expansion over the next few years.

The global diaper bag market is divided into retail outlets and online based on distribution channels. 

The retail outlets segment is the most significant contributor to the market and is estimated to exhibit a CAGR of 2.4% over the forecast period. Major players generate maximum revenue from offline sales due to the benefits they offer customers, such as free demonstrations, physical product examinations, and guidance from sales executives. Popular offline channels include hypermarkets, supermarkets, local stores, specialty retail stores, and company-owned stores. Emotions are also crucial when buying baby supplies, as customers seek a sensory experience. A study by Citi Retail Services in the U.S. found that 65% of millennial parents believe shopping in-store helps them stay within their budget goals more effectively than online shopping.

Brand expansion strategies to ensure better product availability contribute to the rise in product penetration, fuelling consumer preference for shopping at retail outlets. These retail expansion moves will help companies increase product visibility and reach more consumers across all segments. Additionally, many stores encourage impulse buying and design their stores strategically.

Market Size By Bag Type

Market Size By Bag Type
  • Backpack
  • Tote
  • Messenger
  • Fanny pack/ Belt bag
  • Others
  • Recent Developments

    Top Key Players

    Diaper Bags Market Share of Key Players

    Diaper Bags Market Share of Key Players
    Carter’s, Inc. Disney Graco Sanrio Co., Ltd. J.J Cole Collections Trend Lab SUNVENO OiOi, Arctic Zone and California Innovations Inc. Petunia Pickle Bottom Ju-Ju-Be Storksak Amy Michelle. Others

    Frequently Asked Questions (FAQs)

    How big is the Diaper Bags Market?
    The global diaper bags market size was valued at USD 1.5 billion in 2022. It is estimated to reach USD 3.04 billion by 2031, growing at a CAGR of 8.15% during the forecast period (2023–2031).
    The key players in the global market include Carter’s, Inc. , Disney , Graco , Sanrio Co., Ltd. , J.J Cole Collections , Trend Lab , SUNVENO , OiOi, Arctic Zone and California Innovations Inc. , Petunia Pickle Bottom , Ju-Ju-Be , Storksak , Amy Michelle.
    Europe has the highest growth rate in the market.
    Introduction of Premium Diaper Bags is a great opportunity in the global market.
    The global market is segmented by bag type, applications and distribution channel.

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