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Digestive Health Supplements Market

Digestive Health Supplements Market: Information by Product (Probiotics, Prebiotics), Forms (Capsules, Tablets), and Region — Forecast till 2030

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Market Snapshot

market snapshot
Base Year:
Study Period:
8.68 %
Fastest Growing Market:
Largest Market:
North America

The global market for digestive health supplements was valued at USD 11 billion in 2021, and it is anticipated to reach USD 21.41 billion by 2030 at a CAGR of 8.68%. Digestive health supplements, often known as nutritional supplements, are taken in addition to people's usual diets to enhance digestion and improve gut health. These dietary supplements operate by providing the body with assistance in the process of breaking down carbs, lipids, and proteins. Enhanced nutrient absorption and digestion occur as a result.

Changes in dietary habits and a rise in the intake of salty foods are anticipated to increase the number of people suffering from digestive diseases globally. As a result, there will be an increase in the demand for digestive health supplements to treat these disorders. These products now also tout their ability to enhance the immune system and improve women's health in addition to their benefits for digestive health.

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Market Dynamics

Global Digestive Health Supplements Market Drivers

Increasing Public Awareness of Digestive Health

The market for digestive health supplements, such as probiotics and prebiotics is likely to grow as people become aware of the importance of gut health. Many individuals are beginning to realize that their physical health, weight management, and energy levels are directly linked to their digestive system's well-being.

People in today's society are placing a greater emphasis on leading healthy lifestyles. People are getting closer to achieving their fitness goals with mobile applications that track diet and smart wristbands that measure physical activity. With the internet's richness of information, customers may make informed decisions about their health that benefit them directly. Because of these various variables, the market for dietary supplements is seeing phenomenal expansion. People are constantly searching for new strategies to improve intestinal health and prevent obesity and its detrimental effects. As a result, this market is poised for expansion since more people are looking for ways to improve their digestive health.

A growing emphasis on weight management is influencing demand

The hectic schedules and hectic lifestyles of consumers have led to a lack of participation in sports and fitness activities, which has the potential to lead to an unhealthy BMI (body mass index) and obesity. Because of this, many feel compelled to invest in nutritional food supplements that are compatible with weight management regimens and a balanced diet.

Dietary supplementation and prebiotics have also increased due to the formation of beneficial bacteria in the digestive system, which is encouraged by probiotics, which create an ideal environment for bacterial growth.

Global Digestive Health Supplements Market Opportunities

Probiotics are creating a growth opportunity for the digestive health supplements market

Growth is facilitated by the presence of probiotics in the diet. There is a correlation between probiotics and the development of functional foods and beverages and innovative delivery formats. The affordable nature of probiotics makes it possible for customers to incorporate them into their regular meals. Because probiotics like LactoSpore can maintain their viability for up to three years, digestive health products benefit from extended shelf lives.

Global Digestive Health Supplements Market Restraints

Strict regulations and a revised tax structure would stifle market growth

Although there are many market growth reasons, certain obstacles limit market growth in the digestive health sector. One such factor is the strict restrictions that the makers of vitamins and supplements must adhere to prior to the product introduction. Dietary Supplement Health and Education Act were officially enacted in 1994. A company is responsible for ensuring that any representations or claims made regarding the dietary supplement it makes or distributes are accurate and safe within the terms of this act. Before creating or distributing supplements, firms must also register with the FDA by the Bioterrorism Act. It causes a delay in a product's market introduction. Additionally, the tax has grown by roughly 5 to 10 per cent over the past few years, limiting the expansion of the market for digestive health.

Segmentation of the Global Digestive Health Supplements Market

The global digestive health supplements market is divided into four parts based on product, forms, sales channels and region. Further, based on product, the market is broken down into Prebiotics, Probiotics, Enzymes and Other Products. As consumer awareness of gut health increases, the probiotics market will be expected to expand. Because of the rising popularity of supplementation in cutting healthcare costs, the market is likely to rise. Increasing consumer awareness and the development of innovative delivery modes are likely to increase sales of probiotic supplements. Taking probiotics increases the immune system's reaction by supplying the body with natural soil-based microorganisms. Some of the most common diseases that benefit from these organisms are insomnia, allergies, fatigue, and chronic conditions like asthma. Leaky gut, persistent constipation, diarrhoea, and small intestinal bacterial overgrowth (SIBO) can all be addressed with these nutrients, as can Irritable Bowel Syndrome (IBS), SIBO, and leaky gut. It is projected to drive demand for probiotics during the forecast period.

The market is divided into Tablets, Capsules, Liquid and Others according to forms. Liquids accounted for the highest percentage of the market overall. Due to rising awareness of malnutrition prevention, nutraceutical companies are projected to provide liquids and syrups. This market's compound annual growth rate (CAGR) is projected to be the highest.

By sales channel, the market is categorized into Modern Trade, Convenience Stores, Specialty Stores, Multi-brand Stores, Online Retailing and Other Sales Channels. Although modern trade is anticipated to account for a more significant market value than that of online retail, it is anticipated that online retailers will develop their business operations and exhibit a remarkable CAGR in coming years.

The global digestive health supplements market is broken down into North America, Asia-Pacific, Europe, Central & South America, and the Middle East & Africa. The North American continent dominated the global market.

Regional Analysis of the Global Digestive Health Supplements Market

The global digestive health supplements market is broken down into North America, Asia-Pacific, Europe, Central & South America, and the Middle East & Africa.

Digestive Health Supplements Market Regional Analysis

Regional Growth Insights Request Sample Pages

Over the forecast period, North America's market for digestive health supplements is anticipated to rise at a high rate. Because of bad eating habits and a high intake of processed, high-sodium, and ready-to-eat meals, demand is expected to increase. Obesity, digestive disorders, and lifestyle-related diseases will be the primary drivers of this growth. Expanding into well-established regions like Europe and North America is becoming increasingly popular among enterprises. During the forecast period, growth in the intake of probiotic supplements by people in the middle-aged population is expected to help the probiotics market expand. In addition, it is anticipated that the Asia-Pacific region would have a high demand for digestive health products since key companies in the market are implementing tactics such as introducing their brands in underdeveloped countries in Southeast Asia. As a result of the enormous populations in each of these countries, digestive health supplements are among the most popular global exports. The regional market expansion is projected to be bolstered during the period covered by the projections by increased product demand from nations such as Japan and Australia.

Key Players in the Global Digestive Health Supplements Market

  • Organic India
  • Zenwise
  • Alimentary Health Limited
  • Amway
  • Bayer
  • Herbalife
  • NOW Foods
  • Nature’s Bounty
  • Nestec SA
  • Nutricia NV
  • Garden of Life
  • HealthForce
  • Olly
  • Lonza Group Ltd
  • Others.

Recent Developments

  • In February 2022, Organic India released daily pack supplements with whole herb formulations for addressing immune, digestive, and cognitive health and mood.
  • In June 2022, Amway Korea introduced a precision probiotics service in which users may send in faecal samples for examination and obtain suggestions on which probiotics to consume to optimize their gut flora and increase the production of beneficial short-chain fatty acids.
  • Lonza launched TWK10 sports probiotics in the European market beginning in January 2022.

Global Digestive Health Supplements Market: Segmentation

By Product

  • Probiotics
  • Prebiotics
  • Enzymes
  • Other Products

By Forms

  • Capsules
  • Tablets
  • Liquid
  • Other Forms

By Sales Channel

  • Modern Trade
  • Convenience Stores
  • Speciality Stores
  • Multi-brand Stores
  • Online Retailing
  • Other Sales Channels

By Region

  • North America
  • Europe
  • Asia-Pacific
  • Central & South America
  • The Middle East & Africa
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