Research Methodology – Digital Coupons Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Digital Coupons Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Digital Coupons Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Number of users of digital coupons.
- The penetration rate of digital coupon use in the target population.
- Revenue generated by businesses through the use of digital coupons.
- The average value of each digital coupon used.
- The number of partnerships or collaborations with retailers or vendors.
- Growth rate in the number of digital coupon users.
- The geographical reach of the digital coupon market.
- Market trends and shifts in consumer behavior.
Key Market Indicators
- E-commerce growth rate.
- The increase in percentage of mobile and internet users.
- Conversion rates of digital coupons versus traditional paper coupons.
- The number of digital coupon providers in the market.
- Trends in retail and consumer shopping behavior.
- Trends in advertising and marketing spending.
- The emergence of new technologies relevant to digital coupons, such as mobile applications and QR codes.
Growth Trends
- Increasing adoption of mobile devices for shopping.
- Growth in e-commerce sales and online shopping trends.
- Increased use of technology in the retail sector.
- Increasing partnership between coupon providers and retailers for digital coupon programs.
- Greater awareness among consumers about the advantages of digital coupons.
- Technological advancements enabling easier scanning and redeeming of digital coupons.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Digital Coupons Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Digital Coupons Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
Get This ReportOur Clients:
