Global Statistics Representing Digital Map Market Scenario
The burgeoning number of smartphone users and internet subscribers is anticipated to drive the digital map market during the forecast period, 2019–2026. Nowadays, end-users prefer technologically-advanced smartphones that can handle services such as real-time location tracking. According to the Global Digital suite of reports from We Are Social and Hootsuite, over 4 billion people around the globe are using the internet and two-thirds of the world’s 7.6 billion population owns a mobile phone. The demand for mobile maps is on the rise, and with this, the dependence on mobile maps and directions is higher than ever before. With technological advancements in smartphones and tablets, users can use their devices to check directions to nearby locations, weather forecasts, and traffic updates. The rising popularity of taxi-hailing, car-sharing, and ride-pooling applications, integration of travel-related services in mobile applications, and the growing wearables segment are surging the demand for digital map solutions. To meet the increasing demand for location-based services, mobile manufacturers are collaborating with digital map providers to offer inbuilt digital maps in their devices.
The global digital map market is expected to grow at a CAGR of 24.96% during the forecast period, 2019–2026.
Growing Demand for Tracking and Telematics to Enhance Driving Experience
Telematics is a technology used to analyze data relating to an individual vehicle or an entire fleet. It helps in gathering information such as driver behavior, location, vehicle activity, and engine diagnostics to enhance the driving experience. Additionally, security and urban planning represent key areas of interest for tracking and telematics in the digital map market. Tracking and telematics-based digital map systems offer more accurate data such as real distances rather than an estimation, as well as actual travel time based on traffic lights, road capacity, traffic congestion, and other factors. Tracking and telematics are predominantly used in automotive, transportation, and logistics sectors. Google Maps, Bing Map, and Yahoo Map are some well-known tracking and telematics digital mapping solutions.
Adoption of Digital Maps Among Government and Defense Sectors to Identify Potential Threats and Mitigate Associated Risks
Digital maps help governments, homeland security, and defense agencies map crimes using spatial technology and RS data (high-resolution satellite imagery). This can be used to analyze threats to many countries, ranging from terrorism and cyberattacks on critical infrastructures to the possession of mass destruction weapons and the prevalence of harmful and infectious diseases. Every one of these threats can cause enormous disruption across the globe. Digital maps cover datasets of census demographics, locations of stores, schools, and banks to better understand the underlying roots of crime and help law enforcement administrators devise strategies and tackle the problem effectively.
North America to Dominate the Digital Map Market, Followed by Europe
The North American digital map market is projected to dominate the global market with rapid technological development in automotive and mobile device sectors, which further encourages the adoption of digital maps. Additionally, self-driving cars and drones are also expected to catapult the digital map market to the next level.
Europe is projected to be next in line in the global digital map market, backed by the growing demand for location-based services, easy availability of the low-cost GPS devices, and deployment of 4G in the region. The surging demand for location tracking apps and devices, growing retail industry, and the adoption of in-store mapping are fuelling the demand for location information services; for instance, Calliper Corporation provides retail mapping software for in-store mapping.
APAC to Register the Fastest Growth, With Impetus From Rapid Adoption Among Governments in the Region
Asia-Pacific is experiencing the fastest growth in the global digital map market. The dynamic enforcement of various new technologies and growing efforts by governments to bridge the gap between digital and geospatial technologies are expected to add some value to the overall regional market growth. For instance, Japan and China have already started implementing GIS technology across various industries as a data tool to gain useful information about the market. The Chinese government is promoting GIS software, primarily for military and government operations. For instance, in 2018, Luciad, a defense contractor and international supplier of GIS tools, sold a high-performance software for situational awareness to the government.
The South America digital map market is growing in tandem with the increasing demand for digital signage in retail, transportation, and government, among other sectors. The Middle East and Africa region is projected to witness considerable growth in the global market, against a backdrop of strong economic growth in countries such as Saudi Arabia and the UAE, among others and the growing automotive industry in the region.
Some of the prominent players in the digital map market are Google, Apple, ESRI, Autonavi, Microsoft, Tomtom, Mapbox, DigitalGlobe, Here, MiTAC International, Nearmap, Navinfo, Mapquest, and Living Map.
Digital Map Market Segmentation