Home Advanced Materials Digitally Printed Wallpaper Market Size, Share Report by 2032

Digitally Printed Wallpaper Market

Digitally Printed Wallpaper Market Size, Share & Trends Analysis Report By Substrate (Vinyl, Nonwoven, Paper, Fiber), By Printing Technology (Inkjet, Electrography), By End-User (Residential, Commercial, Automotive) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2024-2032

Report Code: SRAM962DR
Study Period 2020-2032 CAGR 18.05%
Historical Period 2020-2022 Forecast Period 2024-2032
Base Year 2023 Base Year Market Size USD XX Billion
Forecast Year 2032 Forecast Year Market Size USD XX Billion
Largest Market Europe Fastest Growing Market North America
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Market Overview

The global digitally printed wallpaper market size was valued at USD 2.91 billion in 2023. It is estimated to reach USD 12.95 billion by 2032, growing at a CAGR of 18.05% during the forecast period (2024–2032). In recent years, there has been a rise in the number of people migrating to the urban regions from rural areas, leading to a surge in construction activities, especially in the residential sector. This growth in the residential sector will increase the demand for digitally printed wallpaper as it can enhance the home's aesthetics.

Digitally printed wallpaper refers to a particular form of wallpaper that is produced through the utilization of digital printing technology. In contrast to traditional wallpaper, digitally printed wallpaper utilizes digital printers to replicate elaborate designs, patterns, and images on the wallpaper surface accurately instead of employing processes such as screen printing or surface printing. This is utilized to generate personalized and top-notch wallpapers for diverse applications.

Digital printing technology makes it possible to reproduce intricate and highly detailed patterns precisely, capturing minute details that could be challenging to print with traditional methods. Digitally printed wallpapers provide several benefits compared to traditional wallpapers, including enhanced durability, appealing aesthetics, cost-effectiveness, and environmental friendliness. Digitally printed wallpaper offers a flexible and aesthetically pleasing choice for enhancing walls in various settings, including homes, business spaces, and creative installations.

Market Dynamics

Digitally Printed Wallpaper Market Drivers

Growing Residential Construction

Global construction activity has increased significantly due to a notable migration of people from rural to urban areas. The construction industry worldwide is estimated to expand by USD 4.51 trillion between 2020 and 2030, reaching a total valuation of USD 15.2 trillion. Emerging markets are anticipated to contribute USD 8.9 trillion to this figure by 2030. Moreover, the residential building industry is projected to experience the highest growth rate worldwide in 2021, with a forecasted increase of 7.1%. In 2020, the residential sector constituted 44% of worldwide construction, establishing itself as the largest sub-sector and a significant catalyst for global economic expansion.

Furthermore, purchasing a residence is a primary concern for most millennials globally. The Gen Y demographic strongly prefers customizing their living spaces and is prepared to invest more money in high-quality home goods. Moreover, social media platforms like Pinterest and Instagram have provided individuals with access to information about the most recent trends. Consequently, the increasing number of home projects will boost the demand for digital wallpapers in the forecast period.

Growing Use in Commercial and Marketing Sectors

Digitally printed wallpapers have a wide range of applications beyond just residential settings. The need for digital wallpapers is growing in the business sector, encompassing malls, gyms, spas, showrooms, hospitals, and several other locations. With advancements in digital printing, numerous firms have adopted personalized wallpapers to establish brand-oriented interiors. For instance, Starbucks uses digital wallpapers within its shops to showcase its brand, goods, and promotional materials.

Furthermore, digital wallpapers are useful for advertising and marketing because they present dynamic and interactive content that effectively draws in customers and strengthens brand recognition. For instance, Coca-Cola utilizes digital wallpapers to publicly display its slogans, advertising, and social messages. Likewise, Nike uses digital wallpapers to showcase its sports merchandise, athletes, and events throughout its retail establishments. Hence, the increasing adoption of digital wallpapers in the commercial and marketing industries is anticipated to drive the market in the projected timeframe.

Digitally Printed Wallpaper Market Restraint

Rivalry from Paint and Coating Manufacturers 

An increase in the accessibility of alternative products, such as paint and coating, may impede the market's growth. Several paint and coating producers are currently working on the development of environmentally friendly solutions that possess corrosion resistance, water resistance, heat resistance, and waterproof properties. Companies including Asian Paints, PPG Industries, Sherwin-Williams, Berger Paints, and AkzoNobel sell paints and coatings advertised with a multi-year warranty against corrosion. This warranty is primarily due to advancements in the effectiveness of the coatings. Moreover, manufacturers consistently launch novel ecologically sustainable items to enhance performance. Consequently, innovative technologies have enhanced the efficiency of coatings, thereby limiting consumers' transition from paint and coating products to digitally printed wallpaper.

Digitally Printed Wallpaper Market Opportunities

Increasing DIY Projects Involving Wallpapers

The COVID-19 pandemic profoundly influenced consumer behavior and purchase patterns in the market. WebFX reported that the home remodeling business has a valuation of over USD 400 billion. The expenditure on home improvement projects witnessed a significant rise, surging from USD 328 billion in 2019 to USD 472 billion in 2022. Similarly, based on a reputable source, approximately 73 percent of millennials self-identify as do-it-yourself enthusiasts. This trend substantially impacted the sales of businesses and distribution networks that specialized in the market.

Furthermore, the accessibility of online resources and temporary alternatives for wallpapers has facilitated the ability of consumers to decorate their house walls independently, eliminating the necessity for expert installation. This has generated a profitable opportunity for the market, as more consumers are choosing digital wallpapers to customize their living spaces. For instance, Peel-and-Stick wallpapers, such as self-adhesive wallpapers, can be easily applied and removed without causing any harm to the wall. They are available in many designs, colors, and patterns and can be tailored to the consumer's preferences. Hence, the growing number of do-it-yourself (DIY) projects incorporating wallpapers is anticipated to drive market growth over the forecast period.

Regional Analysis

Europe Dominates the Global Market

Based on region, the global digitally printed wallpaper market is bifurcated into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.

Europe is the most significant global digitally printed wallpaper market shareholder and is expected to expand substantially during the forecast period. The online home furnishings sales business in Europe is significantly growing, reaching USD 50 billion in 2019. Similarly, the European interior design industry is experiencing rapid growth and is expected to reach a value of USD 120 billion by 2024. The market expansion is being driven by increasing customer demand for personalized home decorations and the existence of prominent companies like IKEA and other digital wallpaper printers. Moreover, prominent market leaders are launching new products in this area, consolidating their market position. For instance, in September 2018, HP Inc. launched HP Indigo Wallpaper, a solution for wallpaper manufacturers to switch from analog production to digital color printing with gravure quality. This transition allows them to use on-demand printing, faster time-to-market, and reduced waste.

Moreover, HP Indigo Wallpaper was introduced at the Heimtextil trade fair in Frankfurt, Germany, showcasing the expanding range of HP print technology for interior decoration. The new HP Indigo 20000 Digital Press Wallpaper solution is designed for continuous high-volume printing or frequent design changes. It can produce continuous printing at a rate of 16,307 square feet per hour, with a width of 29 inches. These factors are expected to stimulate growth in the digitally printed wallpaper market in the European region.

The North American market is experiencing rapid growth in the global market because of its substantial demand for digital wallpapers in both residential and commercial sectors. The market in this region is experiencing expansion due to the presence of prominent companies like HP Inc., Xeikon, and Roland DG, as well as the widespread adoption of modern digital printing technologies. In addition, individuals in the United States place great importance on home improvement and renovation initiatives. According to NAR Realtors, the typical age of a home in the United States is 39 years, and over 50% of houses in the country were constructed before 1980.

Furthermore, according to Today's Homeowner, 55% of homeowners indicated that they carried out home renovations in 2022. The Joint Center for Housing Studies showed that in 2022, Americans invested USD 427 billion into home improvement projects. Moreover, as per Statista, the sales of paint and wallpaper stores in the United States amounted to almost USD 15 billion in 2021. These factors contribute to the regional market expansion.

Report Scope

Report Metric Details
By Substrate
  1. Vinyl
  2. Nonwoven
  3. Paper
  4. Fiber
By Printing Technology
  1. Inkjet
  2. Electrography
By End-User
  1. Residential
  2. Commercial
  3. Automotive
Company Profiles S. Creation Tapeten Flavor Paper 4walls Muraspec Decorative Solutions Tapetenfabrik Gebr. Rasch GmbH & Co. KG Hollywood Monster Graham & Brown MX Display Ltd. The Printed Wallpaper Company Great Wall Custom Coverings
Geographies Covered
North America U.S. Canada
Europe U.K. Germany France Spain Italy Russia Nordic Benelux Rest of Europe
APAC China Korea Japan India Australia Singapore Taiwan South East Asia Rest of Asia-Pacific
Middle East and Africa UAE Turkey Saudi Arabia South Africa Egypt Nigeria Rest of MEA
LATAM Brazil Mexico Argentina Chile Colombia Rest of LATAM
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
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Segmental Analysis

The global digitally printed wallpaper market is bifurcated into substrate, printing technology, and end-user.

Based on substrate, the global digitally printed wallpaper market is bifurcated into vinyl, nonwoven, paper, and fiber.

The vinyl segment dominates the global market. Vinyl is the predominant product type due to its exceptional durability, water resistance, and effortless maintenance. Vinyl provides a uniform and even surface, improving the quality of digitally printed designs. The material facilitates the display of vivid and well-defined images, intricate particulars, and a broad spectrum of colors. It is vital to achieve high-quality and aesthetically pleasing wallpaper designs.

Vinyl substrates are available in various textures and finishes, including matte, gloss, and textured surfaces. This adaptability enables multiple design choices, accommodating different aesthetic inclinations. Moreover, vinyl can be embossed or textured to imitate the appearance and tactile sensation of various materials, such as fabric or wood.

Based on printing technology, the global digitally printed wallpaper market is bifurcated into inkjet and electrography printing.

The inkjet printing segment is the largest contributor to the market. The inkjet technology used for digitally printing wallpaper has significantly enhanced its worth in the global market. The primary stakeholders prioritize delivering a customized and tailored experience to the clientele, hence promoting the utilization of the inkjet technique. Numerous businesses are taking advantage of the increasing prospects by implementing inkjet technology for personalized prints while prioritizing consumer satisfaction. Moreover, the advent of drop-on-demand (DOD) inkjet technology enables the printer to generate ink droplets as required for constructing the pattern. Drop-on-demand (DOD) is the prevailing digital technology for producing wallpapers and is also utilized in large-scale printers.

Based on end-users, the global digitally printed wallpaper market is divided into commercial, residential, and automotive.

The commercial segment owns the highest market share. The commercial sector dominates the market due to businesses' increasing use of digital wallpapers in this area. The commercial segment is experiencing significant growth because of the widespread usage of digital wallpapers in various commercial settings, including workplaces, hotels, restaurants, retail stores, hospitals, and educational institutions. The increasing number of restaurants and hotels worldwide fuels the need for digitally printed wallpapers.

Moreover, various fast-food chain vendors, including McDonald's, entice customers by employing vibrant graphics and appealing colors to revamp their outlets. The hospitality business extensively utilizes digitally printed wallpapers to establish an enticing customer ambiance. Globally, the rise in foreign tourism has sparked the emergence of multiple hospitality projects, which, in turn, has fueled market expansion.

Market Size By Substrate

Recent Developments

  • April 2023: Applied Coverings introduced a novel service that allows consumers to generate personalized patterns for their wallpaper. Customers have the opportunity to collaborate with Applied Coverings designers to create personalized wallpaper patterns that will enhance the aesthetic appeal of their spaces.
  • July 2023: Roland DG acquired a majority share in Dimense, the pioneering digital embossing technology division of Veika, a manufacturer of inks. This move aims to enhance Roland DG's involvement in advancing the growth of digital wallpaper manufacturing.

Top Key Players

S. Creation Tapeten Flavor Paper 4walls Muraspec Decorative Solutions Tapetenfabrik Gebr. Rasch GmbH & Co. KG Hollywood Monster Graham & Brown MX Display Ltd. The Printed Wallpaper Company Great Wall Custom Coverings Others

Frequently Asked Questions (FAQs)

What is the growth rate for the Market?
The global Digitally Printed Wallpaper Market growing at a CAGR of 4.8% from (2023–2031).
Some of the top prominent players in Digitally Printed Wallpaper Market are, S. CréationTapeten, Flavor Paper, 4walls, Muraspec Decorative Solutions, Tapetenfabrik Gebr. Rasch GmbH & Co. KG, Hollywood Monster, Graham & Brown, MX Display Ltd., The Printed Wallpaper Company, Great Wall Custom Coverings, etc.
Europe region has the highest growth rate in the Digitally Printed Wallpaper Market.
Debouching trends in home décor to drive the market growth are the major growth factors of the Digitally Printed Wallpaper Market
The commercial sector is the leading segment for the market during forecast period.

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