Doorbell Camera Market Size & Outlook, 2025-2033

Doorbell Camera Market Overview

The global doorbell camera market size was valued at USD 2.44 billion in 2024 and is projected to reach from USD 2.65 billion in 2025 to USD 5.1 billion by 2033, growing at a CAGR of 8.52 % during the forecast period (2025-2033).

The rising crime rates and growing awareness about home security drive the demand for doorbell cameras. Homeowners seek advanced security solutions to monitor their properties, leading to increased adoption of doorbell cameras that offer real-time video surveillance and alert systems, providing peace of mind and enhanced safety.

A doorbell camera is a camera with a built-in doorbell that is integrated into a smartphone via the Internet. This item has a two-way audio system that allows the user to converse with the visitor. Motion detection systems are available on some doorbell cameras. With the aid of the integrated camera in the unit, a doorbell camera can also deliver video interaction between the visitor and the host and facilitate a live or recorded videotape.

The doorbell camera is linked to the host's smartphone and allows them to track and converse with the visitor. Doorbell cameras require the least amount of wires and tools during installation. Rising cases of burglary and crime worldwide and increasing consumer spending on smart home devices are some of the prominent factors favoring the market growth.

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Doorbell Camera Market Growth Factors

Rising Cases of Burglary and Crime

In today's scenario, security devices are necessary to keep oneself protected and alert to ensure house safety. The prevalence of home security equipment, such as doorbell cameras, has grown as crimes, such as theft and burglary, have increased. According to FBI crime statistics from 2017, about three burglaries occur in the United States every minute, making it the second-most common crime behind larceny-theft.

Furthermore, around 2.5 million burglaries are reported each year, with 66% being house break-ins. The violent crime rate was 382.9 offenses per 100,000 people. Non-negligent manslaughter, robbery, murder, rape, and aggravated assaults are examples of violent crimes. Additionally, the recorded rate of property crime was 2,362 Burglary, larceny-theft, motor vehicle theft, and arson account for two offenses per 100,000 people.

In the rest of the world, things aren't any better. In 2016, the European Union recorded approximately 5,200 occurrences of deliberate homicide. People's attention has been drawn to improving the security system in their homes due to the vast number of crimes committed. A doorbell camera has become an important security feature for managing and monitoring entry to one's home.

Increased Spending on Smart Home Devices

An intelligent home employs internet-connected devices to enable the remote monitoring and management of appliances and systems, such as heating, lighting, and security devices. Homeowners can use/control these devices through apps on their smartphones and other network devices, including tablets and personal laptops. These residences use innovative home automation technology, offering security, comfort, convenience, and energy efficiency.

Over the past few years, smart homes have been gaining popularity globally. This, in turn, has boosted the adoption of security devices, such as doorbell cameras, in these residences as they offer efficiency and tight security. Moreover, the rising geriatric population improved M2M communication systems, and the development and launches of the Internet of Things (IoT) and artificial intelligence-based security systems worldwide contribute to the growing demand for these products in residential spaces. This leads to new home automation technologies providing adequate security solutions for households.

The ever-increasing popularity of smart homes is expected to play a vital role in widening the scope of doorbell camera products over the next few years. Rapid urbanization in developing economies, such as China and India, as a result of the implementation of new initiatives, including the Smart Cities Mission, 2015, introduced by the government of India, is expected to favor the product demand. Consumers are likely to boost their spending on intelligent houses with improved security measures in the near future.

The growth of middle-income households in countries such as China and India, as a result of the increasing job opportunities in private and government sectors, is expected to boost the purchasing power of consumers. Therefore, consumers are expected to pay a premium to buy smart homes with efficient, advanced security features. This, in turn, is likely to offer new growth avenues for doorbell cameras over the next eight years.

Market Restraint

Rising Prevalence of Counterfeit Doorbell Cameras

The rising prevalence of counterfeit doorbell cameras continues to impede the market growth. Counterfeit/fake doorbell cameras are those products that are falsely sold and marketed at a relatively lower price. These doorbell cameras may not be capable of providing appropriate image quality and recording to consumers, as these products are usually manufactured using low-quality materials. Counterfeit products also affect the consumer's perception of the brand. The circulation of fake doorbell cameras is more pronounced in Asian markets, particularly China and India.

Furthermore, the increasing demand for various doorbell cameras with advanced attributes has led to hundreds of thousands of counterfeit doorbell cameras flooding Asian markets. The easy availability of counterfeit products is likely to limit the growth of the doorbell camera market during the forecast period.

The complication around potentially dangerous counterfeit doorbell cameras has been worrying legitimate companies worldwide as such factors can lead to brand dilution. Counterfeit products are hard to differentiate as they carry the same brand name with minor changes, which can go unnoticed. Price is the primary factor driving the demand for counterfeit products among consumers, as these products are comparatively lower priced than the original.

Key Market Opportunities

Rapid Infrastructural Developments

Consumer preference has turned toward smart home technologies, such as smart electrical devices, kitchen appliances, and faucets, in recent years. Smart security devices, including smart doorbell cameras, are gradually gaining popularity in the smart home segment. Moreover, the advent of Voice over Internet Protocol (VoIP) is widening the scope and opening new avenues for smart security products.

Design innovation is another lucrative space that manufacturers can target to achieve a more substantial brand reputation. As far as function is concerned, doorbell cameras offer much scope for product differentiation in terms of design, size, and technological attributes to offer high definition and intelligent recording. Noticing a rising demand for doorbell cameras with innovative features, several manufacturers have recently started to focus on enhancing doorbell cameras' elements and aesthetic appeal.

• For instance, Arlo and Google’s Nest Hello brands offer cameras with minimum false alerts with intelligent systems to distinguish between people, animals, and cars.

Moreover, rapid infrastructural development in the commercial segment is fueling the need for high-end security in hotel rooms, lobbies, corporate offices, and other commercial spaces. For instance, according to the London Hotel Development Monitor Report 2018, the hotel industry in London is expected to add 11,600 rooms to its hotel market by the end of 2020. In addition, according to the Office of National Statistics, the hospitality industry in the UK grew from USD 110.37 billion in 2015 to USD 125.78 billion in 2017. Thus, significant expansion in the commercial space is likely to generate a high demand for the installation of security devices, thereby driving market growth. 

It is anticipated that increased concerns for people's security, safety, and well-being will be a significant factor in expanding the use of doorbell cameras. The general public's increased understanding of the benefits of incorporating artificial intelligence (A.I.) into daily activities for comfort and luxury is another factor supporting the industry's expansion.

Regional Analysis

North America : Dominant Region

It is estimated to reach an expected value of USD 915 million by 2030 at a CAGR of 7.95%. Major home improvement projects in the region's consumers are boosting the adoption of doorbell cameras. The growing trend of smart homes, which comprise home automation solutions, and the growing concerns regarding house safety drive the demand for doorbell cameras in the region. For example, as per the US Department of Justice report, in 2017, burglaries accounted for 18.2% of the estimated number of property crimes in the US. Moreover, close to 57.5% of burglaries involved forcible entry, 36.2% were unlawful entries, and 6.3% were attempted forcible entry.

Fastest Growing Region: Europe

Europe is the second-largest region and holds a 27.8% share of the global doorbell camera market. It is estimated to reach an expected value of USD 770 million by 2030 at a CAGR of 8.12%. Increasing adoption of home security systems among people is driving the market in the region. According to Eurostat's statistics on crime and criminal justice systems, in 2018, the police recorded close to 528,000 police-recorded car thefts and assault cases of around 583,000 in the region. An increasing number of criminal cases has spurred the demand for home security systems, which is expected to favor market growth. 

The UK emerged as the fastest-growing market for doorbell cameras in 2019 in Europe, with a market share of 21.1%. The growth of this market can be attributed to the increasing penetration of smart security devices, rising theft cases among the geriatric population, increasing crime rates, and growing interest of consumers in-home convenience and safety products. The rising trend of on-demand live audio and video features offered by various manufacturers also plays a significant driver in the video doorbell camera market in Europe.

Asia Pacific is anticipated to have the quickest growth with a CAGR of ~8.3% during the projection period. The doorbell camera's usefulness is anticipated to rise due to the rising crime rate in nations like Pakistan, Iran, Afghanistan, India, the Philippines, South Korea, Qatar, and China. People in these nations are vulnerable due to the high crime rates, forcing them to choose domestic security measures. Additionally, local Chinese producers have reduced the cost of these goods, making them accessible to the general public.

Product Insights

The wired segment is expected to retain its dominant position throughout the forecast period, accounting for 61.8% of the revenue share. It is estimated to grow at a CAGR of ~8.15%. Wired doorbell cameras are less expensive than battery-operated doorbell cameras. This, in turn, makes wired doorbell cameras more affordable to consumers, thereby justifying their relatively higher consumption worldwide.

The wireless doorbell camera is anticipated to grow at the quickest CAGR of ~10% during the projected period. Drilling and wiring are not permitted in modern homes after the initial building. Consequently, the wireless doorbell is a necessity for homes without predesignated wiring for doorbells. Additionally, these gadgets are simple to install and do no harm to the walls. The peephole of the doors is where many of these wireless cameras are intended to be mounted. It is anticipated that advanced features would entice customers to choose the items by offering conveniences like intercom, motion detection, and fast notifications on smart devices

Distribution Channel Insights

The offline segment dominated the market. It is estimated to grow at a CAGR of ~8.1%. Specialist retailers operating within the industry continue to face intense competition from online/e-commerce retailers. The high costs of maintaining physical stores continue to limit their ability to compete with e-commerce retailers. Most consumers prefer offline distribution channels as the sales representatives in these channels/platforms/retail stores help them gain adequate product knowledge. Most consumers prefer to physically verify the product's quality before purchasing.

The fastest rise in online sales is anticipated throughout the forecasted timeframe. Most producers opt to sell their goods exclusively online since it offers them a higher profit margin and eliminates overhead expenses related to logistics, product damage, and store maintenance. Customers have also been favoring online channels because the ratings and reviews left by past purchasers serve as unbiased credibility for the performance of the goods, assisting them in selecting the appropriate product.

List of key players in Doorbell Camera Market

1. ASSA ABLOY
2. AUXTRON
3. Hangzhou Hikvision Digital Technology Co. Ltd
4. IFI Technology Private Ltd
5. Napco Security Technologies, Inc.
6. Ring LLC
7. SkyBell Technologies, Inc
8. Vtech Communications, Inc.
9. Vivint Smart Home, Inc.
10. Zmodo.

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Recent Developments

• May 2024 - Xiaomi introduced a new intelligent doorbell camera called the Xiaomi Smart Maoyan 2. The Maoyan 2, equipped with several capabilities to improve home security, can be purchased on e-commerce sites such as JD.com for 599 yuan (about USD 83) starting from May 22nd.