Dry Shampoo Market

Market Overview

The global dry shampoo market size was valued at USD 4.16 billion in 2022. It is estimated to reach USD 7.08 billion by 2031, growing at a CAGR of 6.1% during the forecast period (2023–2031). The rising global demand for dry shampoo is attributable to increased product innovation across regions and rising consumer awareness regarding wellness solutions.

Dry shampoo is a hair care product designed to refresh and cleanse hair without water. It comes as a powder or aerosol spray and is typically used as a quick alternative to traditional shampooing. Dry shampoo absorbs excess oil, dirt, and impurities in skin and hair, leaving only the hair looking and feeling cleaner and refreshed. The main reason to use dry shampoo is to make your hair last longer between regular washes and provide a solution for individuals who may not have the time or access to water for conventional shampooing. It is particularly useful when washing the hair with water may be inconvenient, such as during travel, camping, or when hair needs a quick refresh between regular washes.

Dry shampoo is applied by spraying or sprinkling it onto the roots and throughout the hair. The product is then massaged into the scalp and hair to distribute the powder evenly and absorb excess oil. After a few minutes, the hair is typically brushed or styled as desired to remove any residual powder and enhance the desired look. In addition to being able to clean, dry shampoo often includes ingredients that provide volume, texture, and fragrance to the hair. These additional benefits can help revive limp or flat hair, add body and bounce, and leave the hair smelling fresh. It is important to note that while dry shampoo can be a convenient and time-saving option, it is not intended to replace regular shampooing with water. It is recommended to use dry shampoo as a temporary solution between regular washes to maintain the cleanliness and health of the skin and hair.

Market Dynamics

Global Market Drivers

Expanding Spa and Salon Market

The rising consumer awareness regarding wellness solutions has led to an uptick in product adoption across spas and salons worldwide. At a macro level, a steady rise in spa and salon establishments worldwide has been driving the growth of the dry shampoo market. According to the International SPA Association (ISPA) report, the U.S. spa industry surpassed the USD 18 billion mark in 2018, a USD 800 million increase from the previous year. A steady rise in the number of spa visits countrywide drove revenue growth. According to ISPA, the average revenue per visit in the U.S. increased to USD 93.7 per customer in 2018, a USD 1.20 increase from 2017.

The COVID-19 pandemic negatively impacted the global salon and spa industry, most notably in North American and European countries, with many establishments temporarily closing down operations. However, beauty salons and spas have been witnessing a healthy number of appointments since the easing of lockdown and stay-at-home orders across countries, showing that offline distribution channels such as salons and spas are key for selling dry shampoo products.

Product Innovation Spurring Market Growth

The rising global demand for dry shampoo is also attributable to increased product innovation across regions. While the developed markets of Europe and North America have witnessed significant market penetration over the years, there is a growing interest in marketing dry shampoo in emerging markets. This is particularly true for African countries where regular shampooing practices are considerably lower, owing to concerns regarding the frail nature of the hair of some people in Africa and the rest of the African diaspora.

Global Market Restraints

Issues Related to Consumer Perception

While dry shampoos containing natural ingredients are gaining immense popularity worldwide, rising consumer concerns regarding the relevance of alcohol-containing aerosol dry shampoos continue to impede dry shampoo market growth. Recently, there have been growing consumer concerns about a possible link between ovarian cancer and asbestos-free talcum powder. As many commercially available dry shampoos contain talc, a mineral that can contain asbestos particles naturally, the demand for these products will likely shrink considerably throughout the forecast period.

Though there is no known case of cancer from dry shampoos containing talc, the American Cancer Society—a U.S.-based voluntary health organization dedicated to eliminating cancer—encourages consumers to avoid using such talc-based products until further research has been done. Although it's 'hair health,' many consumers complain about the damage caused to the hair or scalp by the overuse of dry shampoos. Overusing dry shampoos without washing the hair can lead to particle buildup on the user's scalp, leading to fungal or bacterial infection in the hair follicle.

Global Market Opportunities

Increasing Consumer Demand for Convenient Hair Care Solutions

The increasing consumer demand for convenient hair care solutions is a significant opportunity for the dry shampoo market. With busy lifestyles and limited time, many seek quick and hassle-free products to maintain their hair's cleanliness and freshness. Dry shampoo addresses this need by providing a convenient alternative to traditional shampooing. Dry shampoo offers a simple, time-saving solution as it does not require water. Consumers can easily apply it to their hair whenever they need a quick refresh or cleansing between regular washes. This convenience factor makes dry shampoo popular among individuals on the go, traveling, or simply looking for a convenient option to extend the time between traditional washes.

Additionally, dry shampoo is easy to use and does not involve the lengthy process of wetting, lathering, and rinsing hair. It can be applied within minutes by spraying or sprinkling it onto the hair and massaging it into the roots and scalp. The quick application and lack of water involvement make it a go-to choice for those seeking a time-efficient hair care solution.

Regional Analysis

North America Dominates the Global Market

Based on region, the global dry shampoo market is bifurcated into North America, Europe, Asia-Pacific, Central and South America, and the Middle East and Africa.

North America is the most significant global dry shampoo market shareholder and is estimated to grow at a CAGR of 5.8% over the forecast period. The rapid increase in fashion-conscious people and the growing popularity of hair care products among middle- and high-income individuals continue to support the sales of dry shampoo within the region. The presence of established shampoo manufacturers such as Procter and Gamble Company and Unilever, along with growing infrastructure facilities for retailers, is expected to support the market growth in the region. Increasing awareness about the benefits of dry shampoos, such as the absorption of excess oil and grease from the scalp and elimination of dirt and odor, is also aiding market growth. Moreover, dry shampoo helps in hair styling by making it easier to manage hair before using a curling iron or hair straightener.

Europe is anticipated to exhibit a CAGR of 6.2% over the forecast period. Rising concerns regarding hair-related issues, increasing consumer inclination toward hair maintenance, and the presence of many established beauty companies such as L'Oréal, Kao Corporation, and Estée Lauder Companies Inc. are projected to remain prominent factors driving the market in the region. Europe is one of the fastest-growing markets for cosmetics and personal beauty products globally, owing to the rising demand from developed countries, including Germany, Italy, the U.K., and France. According to a Cosmetics Europe 2017 report, it was reported that the cosmetics market in the region was valued at 77.6 billion euros. The growing demand for personal skincare and hair care products will drive market growth in the coming years.

In Asia-Pacific, the increase in hair fall concerns and scalp-related issues has increased the demand for dry shampoo. With new formula-based hair care solutions in the beauty and hair care category, dry shampoo has gained popularity amongst hair stylists and salon specialists as it provides rich hair care texture and instant styling solutions. The offline channel offers many brands under one roof and has separate sections of hair care counters for every brand. For instance, brands and retail outlets such as Sephora, Ulta Beauty, and Beauty Corner offer various products.

Central and South America is a global developing market for cosmetic and personal care products, owing to the rising demand from Brazil, Chile, and Argentina. According to a report by Informa PLC, close to 75% of people in Central and South America consider beauty an important part of their culture. Over the forecast period, changing consumer lifestyles and an increasing number of working women are expected to fuel the demand for dry shampoo. The dry shampoo market in the area is also likely to grow because people have more money to spend on themselves.

In the Middle East and Africa, the haircare industry is still nascent in the region, with product innovations and new launches by key players taking place in the market and gaining consumer traction. There are more people, and they have more money to spend, which will fuel the ever-increasing demand for dry shampoo in the haircare category. Moreover, the region's harsh climatic conditions and poor water quality demand waterless hair care products.

Segmental Analysis

The global dry shampoo market is bifurcated into form, end users, and distribution channels.

Based on form, the global dry shampoo market is bifurcated into spray, powder, and others.

The spray segment dominates the global market and is projected to exhibit a CAGR of 5.8% over the forecast period. Spray-dry shampoos offer convenience and are quick to use. Using dry spray shampoos lengthens the time between hair washes, gives a volumizing effect, helps hair color last longer by reduced washes, and is travel-friendly. Dry shampoos in spray form help reduce grease and dirt build-up on the scalp and can be directly applied to the scalp. It helps in touching up hair after an intense workout and can help extend the life of a salon blowout. Washing and styling hair daily is time-consuming, and frequent hair washing can damage hair. This is where dry shampoos come into the picture and are thus gaining popularity with increasing awareness.

Based on end users, the global dry shampoo market is bifurcated into men, women, and children.

The men’s segment dominates the global market and is projected to exhibit a CAGR of 6.8% over the forecast period. Rising awareness among men regarding the benefit of using dry shampoo is expected to benefit the market. Dry shampoo is recommended for men who have straight or slightly wavy hair with normal to fine thickness. The oil absorption properties of dry shampoo help to restore volume; hence, men with excessively curly or thick hair might not benefit much from its use. In addition, instead of applying hair wax, gel, or cream to style the hair, dry shampoo can be used for a much cleaner look. The ongoing shift in consumer spending patterns, impacted particularly by the economic recession, has driven the adoption of new retail products to address customer demand variability. Social media networks like Twitter, Instagram, Pinterest, and Facebook influence consumer purchasing decisions by offering product reviews and forums to address purchase issues. These platforms also help reach a wider customer base and create product demand.

Based on distribution channels, the global dry shampoo market is bifurcated online and offline.

The online segment dominates the global market and is projected to exhibit a CAGR of 7.5% over the forecast period. The online program has become very popular with millennials because it is easy to use. The fast growth of e-commerce and the increase in technology globally, especially among millennials and the younger generation, are driving the online sales of dry shampoo. Additionally, consumers' easy payment options and busy lifestyles will bring in more money from the online distribution route over the next few years. Several product manufacturers have been setting up their websites, guaranteeing counterfeit products' safety. Most companies offer huge discounts through their websites several times a year. These offers attract a large number of consumers, thereby driving this segment. With technological advancements, several consumers prefer the online channel instead of the offline channel.

Recent Developments

• January 2023- Batiste launched a new line of dry shampoos for curly hair.The new line includes a volumizing dry shampoo and a refreshing dry shampoo.
• February 2023- Living Proof launched a new dry shampoo infused with keratin.The new product is designed to help to strengthen and protect hair.