Research Methodology – Duty-Free and Travel Retail Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Duty-Free and Travel Retail Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Duty-Free and Travel Retail Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Demographics: Age, income level, and travel preferences of consumers.
- Geographical area: The scale of location where the duty-free shops are located such as airports, cruise lines, or border, downtown and seaport shops.
- Type of products: The variety and types of products being offered.
- Revenue: Earnings generated by the duty-free and travel retail sector.
- Market competition: Number of retailers and their market performance.
- Global travel trends: Frequency of international travel and tourism trends.
- Fiscal policies: Government taxes, customs duties and legislation that may affect the operation of the duty-free and travel retail market.
Key Market Indicators
- Sales volume: The number of products sold within a certain time frame.
- Consumer trend analysis: Changing preferences and buying patterns of consumers.
- Economic indicators: GDP, inflation rates, and exchange rates.
- Travel statistics: Number of international travelers and frequency of their travel.
- Market participation: Number of retailers in the market.
- Price trends: The price changes of products over time.
Growth Trends
- Increased foreign travel: A rise in international tourism and travel boosts the growth of the duty-free and travel retail market.
- Innovative marketing strategies: Retailers introducing innovative methods of displaying and promoting products to attract customers.
- Digital advancement: Adoption of digital platforms for better customer experience.
- Demand for luxury goods: High demand for luxury items in the duty-free and travel retail market.
- Product diversification: Expansion of product offerings to meet varied consumer tastes and preferences.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Duty-Free and Travel Retail Market. Key inputs include:
Company-Level Information
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
Industry and Government Sources
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Duty-Free and Travel Retail Market
Market Intelligence Sources
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
Macro & Consumer Insights
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
Expert Insights & KOL Engagements
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
Focused Discussions & Panels
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
Data Validation & Business POV
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
Forecasting is carried out using proprietary models that combine:
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights