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E-commerce Footwear Market

E-commerce Footwear Market: Introduction by Type (Leather Footwear, Athletic Footwear, Athleisure Footwear), and Region — Forecast till 2030

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Market Snapshot

market snapshot
Base Year:
Study Period:
7.25 %
Fastest Growing Market:
Asia Pacific
Largest Market:

The global e-commerce footwear market was valued at USD 98.50 billion in 2021. It is projected to reach USD 184.93 billion by 2030, growing at a CAGR of 7.25% during the forecast period (2022–2030). The footwear market is predicted to grow significantly due to the enormous demand and consumption. The success of the eCommerce model in this industry can only be attributed to the responsibility of satisfying a large customer base. Due to greater penetration into tier II and tier III cities, many premium footwear brands are attempting to tap the market with the help of eCommerce. Online retailing has not only helped the sector become profitable, but it has also made it possible for many high-end brands to reach customers all over the nation. Consumer trends and fashion have a sizable impact on the industry. The rising demand for stylish and comfortable footwear across all age groups is a significant factor in the growth of this market.

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Market Dynamics

Market Drivers

Entrepreneurial Growth in eCommerce

In addition to well-established brands in the athletic shoe industry such as Nike, Adidas, and Puma, new companies on the market are capitalizing on value-grab opportunities. This is obvious given that it is anticipated that the market will expand at a staggering rate in revenue during the forecast period. The phenomenon of Internet-first footwear brands is quickly becoming more prevalent in the footwear market worldwide. Capitalizing on this trend is becoming an increasingly popular strategy for new businesses to launch worldwide. Many private label brands are expanding their business opportunities by selling their products online and via social media. The growing popularity of vegan footwear and handbags is meeting the demands of a specific market niche.

Developing Advanced and Cost-efficient Products

The nature of the global footwear market appears to be fragmented due to the presence of numerous established companies. Market players employ various strategies to maintain their dominant market position, including mergers, acquisitions, and joint ventures. Several market participants are forming alliances with other businesses to expand their production capacities and innovate new products. To develop next-generation products, numerous businesses in the footwear industry are increasing their R&D spending. In addition, they are focused on providing cost-effective and high-quality products to expand their customer base. Several participants are bolstering their online presence to increase their customer base. Therefore, they are ensuring the availability of their products via online channels such as company websites and e-commerce websites are boosting the market for e-commerce footwear.

Market Restraint

Increased Reliance on Modern Technology

The growth of the e-commerce footwear market is being hampered by the increasing production of counterfeit footwear products. The distribution channels are being hampered by these counterfeit products, harming the market's overall growth. Furthermore, counterfeit goods slow down a country's economy and harm genuine goods producers. Consumers are frequently charged a high price for low-quality goods. Furthermore, government agencies lose money due to unpaid taxes and incur high costs in enforcing intellectual property rights. Companies must use cutting-edge technology and anti-counterfeiting policies to safeguard their trademarks to solve this issue adequately. These technologies must be affordable, compatible with the product and distribution chain, resistant, and long-lasting. This can hamper the e-commerce footwear market.

Market Opportunities

Innovation and Recycled Product Development

The footwear market is expanding rapidly due to the high demand for new and innovative products. Modern, fashionable, and comfortable shoes are continuously developed at affordable prices due to advances in manufacturing processes, technology innovation, and technological integration to keep up with the growing demand for these products. In North America, the footwear market is anticipated to be bolstered by the increasing demand for fashionable and comfortable footwear and the changing consumer lifestyle. An increase in the number of e-commerce and fashion websites is anticipated to generate growth opportunities for the market. The fast fashion trend has prompted regulatory authorities to scrutinize footwear manufacturers to reduce their environmental footprint. Many individuals are becoming aware of using renewable and sustainable materials in footwear.


Segmental Analysis

The global e-commerce footwear market is segmented by type.

Based on type, the market is bifurcated into leather footwear, athletic footwear, athleisure footwear, and other town footwear.

The leather footwear type segment dominated the e-commerce footwear market, accounting for the largest revenue share. Leather shoes are long-lasting and elegant, making them popular with many customers. The breathable properties of natural leather, which help to prevent odors and cool the feet, are also helping to propel this segment of the market forward. The athletic footwear segment is expected to grow fastest during the forecast period. Running shoes, sports shoes, aerobic shoes, and trekking shoes are examples of athletic footwear. Developing consumer enthusiasm and awareness about the health benefits of fitness activities is expected to drive this segment's growth over the forecast period.


Regional Analysis

The global e-commerce footwear market is segmented into four regions, namely North America, Europe, Asia-Pacific, and LAMEA.

Regional Growth Insights Request Sample Pages

Europe is expected to dominate the global e-commerce footwear market during the forecast period. This increase is due to increased demand for footwear products from developed countries like France, Germany, and the United Kingdom. Easy online purchases, more women in the workforce, and a growing middle-class population are expected to fuel the growth of e-commerce footwear. The majority of major regional producers, particularly in countries like the United Kingdom and Germany, prioritize product innovation, R&D, and new product launches as top priorities, which are the main force behind market demand. The Asia Pacific region is anticipated to expand significantly due to the increased demand for these products in developing nations like China, India, and Japan. The growth is expected to be fueled by factors such as the growing working-class population, the rapid expansion of international footwear chains, the growing number of low-middle class, and rising economies.


Competitive Analysis of the Global E-commerce Footwear Market

  • Walmart, Inc.
  • Amazon, Inc.
  • JD.com
  • Alibaba
  • eBay.com 
  • Flipkart
  • Shopify


Recent Developments

  • In June 2022- Amazon Fashion Introduced a More Convenient Way to Shop with Virtual Try-On for Shoes. Amazon Fashion announced the launch of Virtual Try-On for Shoes. This interactive mobile experience uses augmented reality to help customers visualize how a pair of shoes will look on themselves from every angle and to better inform purchasing decisions from the comfort of their home or on the go.
  • In April 2022- Walmart and Flipkart Presented a Roadmap for Indian Sellers To Export via Cross-border e-Commerce. Walmart offered Indian manufacturers and trading companies the chance for international expansion as cross-border sellers on Walmart Marketplace, where they could reach a growing market of over 120 million U.S. consumers every month.
  • In January 2022- Walmart Expanded in-home Delivery, Reaching 30 Million U.S. Homes 2022. Walmart resolved to bring the convenience of in-home delivery to even more customers in 2022. The retailer announced plans to scale the service, going from In-home being available to 6 million households to making it accessible to 30 million U.S. households by the end of the year.


Global E-commerce Footwear Market: Segmentation

By Type 

  • Leather Footwear
  • Athletic Footwear
  • Athleisure Footwear

By Regions

  • North America
  • Europe
  • Asia-Pacific
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