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Ecotourism Market

Ecotourism Market: Information by Traveler Type (Solo, Group), Age Group (Generation X, Generation Y, Generation Z), Sales Channel (Travel Agents, Direct), and Region — Forecast till 2030

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Market Overview

The global ecotourism market size was valued at USD 37,365 million in 2021 and is anticipated to generate USD 1,29,402 million by 2030. The market is projected to grow at a CAGR of 14.8% during the forecast period (2022–2030).

Ecotourism is defined by the Global Ecotourism Network (GEN) as "responsible travel to natural places that conserves the environment, preserves the local people's well-being, and produces knowledge and understanding via analysis and education of all concerned. The practice of traveling to natural places in a responsible manner to preserve the natural habitat and enhance the quality of life for the people who live there is known as ecotourism.

Ecotourism is a type of tourism that brings together communities, conservation, and environmentally friendly travel. Traveling to remote and unspoiled areas where the fauna, flora, and cultural history are the main attractions is known as ecotourism. Ecotourism has grown in popularity around the world in recent years. With growing environmental consciousness, the global tourism industry is undergoing a paradigm transition.

Market Snapshot

market snapshot
Base Year
: 2021
Study Period
: 2020-2030
: 14.8 %
Fastest Growing Market
: Europe
Largest Market
: Asia Pacific
Market Size
: USD 1,29,402 million
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Market Dynamics

Market Drivers

    • Millennials' Interests in Eco-motels Soaring Market 

In the face of worrisome scientific certainty and statements about the unstable state of the environment, an increasing number of industrial stakeholders have been focused on sustainability in recent years. Even in the face of high short development costs and low returns on investments, industry leaders are investing valuable time and resources to construct environmentally sustainable accommodations (ROI). Leading tourism companies effectively identify innovative business models, corporate strategic planning, and collaborative alliances based on social and environmental challenges.

Changes in consumer behavior accompany these changes in the landscape. Almost three-quarters of tourists prefer a sustainable stay, and nearly 80% of visitors plan to stay in an eco-friendly or green hotel at least once. In the coming years, mutually beneficial cooperation between travel agencies and engaged stakeholders will be critical in creating and embracing a better and more seamless consumer experience.

    • Unique Tourist Hotspots surging Global Market 

Globally, the increase in travel and tourism to distinctive areas has shown remarkable resilience. Iceland, Kenya, Palau, and Nepal are among the most popular ecotourism locations in the world. In 2018, Nepal saw a staggering 24 percent rise in visitors, with 1,173,072 visitors at the end of the year. Similarly, visitor arrivals in Kenya grew by more than 37% in 2018, surpassing the 2 million mark. 

Furthermore, countries like Costa Rica, the Galapagos Islands, and Panama quickly become ecotourism hotspots. In contrast to the country's historical, natural, and cultural tourism assets, Ethiopia has performed admirably in recent years by focusing on niche markets. Travelers from all over the world have been drawn to third-world countries by wildlife tourism, birdwatching, coral reefs, and pristine, untouched natural areas such as Amazon forests.

    • Mobile Apps, Big Data Analytics, and AI Accelerating Market Growth 

New tech has become a need in today's world to ensure that numerous processes are carried out flawlessly, and the tourism business is no exception. The travel and hotel business has long relied on technology for its success. With the introduction of web-based booking and the use of AI and IoT in operating improvements, technology is challenging the traditional market. Big data analytics has been widely engaged by technology-driven entities such as online booking providers and metasearch engines to make analytics-based business decisions. 

Artificial intelligence is also being used in chatbots and virtual assistants to create a consistent consumer experience. Moreover, major players in the industry are focusing their efforts on improving the mobile experience to give tourists a more pleasant experience while reserving on their platforms.

    • Social Networking Boosting Travel Sector Propelling Market Growth 

People's exposure to various types of social media has increased their understanding of many trends impacting the tourist business. Social media is gradually taking on the role of a virtual travel agency. Customers are increasingly choosing travel services and products based on recommendations from others who have previously stayed or visited the area. They can also refer to opinions and thoughts found on numerous social media platforms. Views and opinions expressed on websites provide greater transparency regarding product and service offerings, allowing users to make more educated selections.

Market Restraints

    • Insufficient Support Infrastructure Hindering Market 

Limited support infrastructure at ecotourism sites, such as insufficient air, train, or road access to diverse ecotourism locations in developing and underdeveloped countries, is a crucial barrier to the growth of ecotourism. Furthermore, inadequate availability of housing and a lack of high-quality, sanitary restaurants, food outlets, and motels at locations impede the expansion of ecotourism visitor arrivals, particularly in developing countries. Furthermore, a few people's monopolies and a scarcity of certified and trained tourist guides increase the likelihood of tourists being exploited.

    • Long-term Sustainability of Ecotourism Resisting Global Market 

Another critical challenge that stakeholders in the ecotourism business face are sustainable tourism which has a low environmental impact. Noise pollution, overcrowding, rubbish pollution, fire hazard, the introduction of non-native species, and sewage outflow are some of the leading environmental consequences that directly impact natural habitats and ecosystems. 

Ecotourism involves taking visitors to environments that have remained relatively untouched by humankind. Any foreign element introduced into these delicate ecosystems causes natural processes to be disrupted. Human presence, for example, might frighten prey away, causing predators' hunting routines to be disrupted. Furthermore, hosting more people and many tourists might result in habitat loss, soil erosion, and increased environmental stress.

Market Opportunities

    • Destinations Benefitting from Public-Private Partnerships Providing Opportunities 

Sustainable tourism has grown in popularity and demand over the last few decades. As a result of this shift in consumer behavior, there is now a greater emphasis on sustainability, which is pushing changes in tourist promotion, marketing, and product creation. Market expansion will arise from public-private partnerships in the form of subsidizing air links to remote tourist areas, upgrading transportation capacities, and boosting ease of access, resulting in profitable prospects for local players. 

There are several examples of the government collaborating with business players to improve the fortunes of destinations. For example, unsustainable fishing tactics are destroying the natural ecology and eroding the viability of coral reefs on Tanzania's Chumbe Island. The government entered into a public-private partnership, offering long-term rights to environmental NGOs to the island and reef and prohibiting fishing in the reef area. 

An environmental NGO employed displaced fishers to patrol the coral reef while also giving environmental awareness education to nearby villages. Following that, the NGO, in collaboration with fishers and villagers, began repairing the island's original ecosystem and developing environmentally-friendly accommodations for visitors, resulting in considerable strengthening of the local ecosystem. Such collaborations have the potential to improve and sustain the global ecotourism business.

Segmental Analysis

The global ecotourism market share is categorized by traveler type, age group, and sales channel. 

Based on the types of travelers, the market is segmented into solo travelers and group travelers. The group traveler is the largest shareholder in the global market growth. Its market revenue was valued at USD 1,19,993 million in 2021. Group reservations involve logistics, accommodation, and travel. Group travel is cheaper than solo travel because meals, transportation, activities, and lodging are shared. Group travel is more accessible, safer, and cheaper.

These factors are expected to drive the group travelers segment. The group travelers segment is projected to generate USD 3,96,416 million in 2030 and grow at a CAGR of 14.2% by 2030. Being in control of the whole trip schedule, gaining new experiences, interacting with people, self-identity, and empowerment are popular motivations for solo travel. Customized and private, solitary vacations have boosted solo ecotourism. Owing to these reasons, the market for solo travelers is surging. The solo traveler segment was valued at USD 29.467 Million in 2021 and is projected to generate USD 1,13,814 Million in 2030 at a CAGR of 16.2%. 

Based on the age group, the ecotourism market is segmented into Generation X, Generation Y, and Generation Z. Generation Y is the highest market shareholder and was valued at USD 86,493 million in 2021. Generation Y tourists are widespread. Generation Y group travels. They seek culture and entertainment. Young people who want to travel prefer short stays in countries rich in history. Generation Y is also interested in visiting third-world countries, driving the market analysis with a positive impact. The global market for Generation Y is projected to generate USD 3,01,899 million in 2030 and grow at a CAGR of 14.9% by 2030. The market of Generation X was valued at USD 40,321 million in 2021 and is anticipated to generate USD 1,27,039 million in 2030 with a CAGR of 13.6%.

Generation X likes adventure vacations, exploring cultures, and traveling. Relaxation is a popular travel motive. The Generation Z market was valued at USD 22,646 million in 2021 and is expected to generate USD 86,120 million in 2030 with a CAGR of 16.0%. Gen Z is budget-conscious and seeks engaging travel. Generation Z is tech-savvy and spends a lot of time online. Social networks encourage them to travel. Generation Z tourists want engaging, social experiences. These factors are expected to drive the growth of the market. 

The travel agent is the largest market holder according to the sales channel. It was valued at USD 1,22,039 million in 2021. The travel brokers supply their clients with a well-defined vacation package depending on their needs. Transportation, accommodation, logistics, food, and other services are included in these packages. In recent years, tailor-made tours have increased the demand for tour operators and agencies. The travel agents segment is projected to generate USD 43,36,288 million in 2030 and grow at a CAGR of 15.1% by 2030.

The market for direct travelers was valued at USD 27,421 million in 2021 and is anticipated to generate USD 81,072 million in 2030 and grow at a CAGR of 12.8% by 2030. Some single travelers prefer direct booking to save money. With internet portals, many service providers directly contact prospects. Various travel blogs & client comments help other travelers choose new activities, destinations, & services. These factors are owing to the growth of the market.

Regional Analysis

Based on region, the global ecotourism market share is segmented into North America, Europe, Asia-Pacific, and LAMEA.

Asia-Pacific to be the Largest Revenue Holder in Global Market

Asia Pacific is anticipated to hold the largest market share of USD 2,04,268 million by 2030 at a CAGR of 15.3% during the forecast period. The market in the Asia Pacific was valued at USD 56,720 million in 2021. A substantial market share of outbound passengers from the Asia-Pacific area has been achieved due to the presence of a large number of millennials, who are supported by a rise in the amount of disposable money and who are supplemented by developing infrastructure. China is the most significant contributor to the market compared to other countries, which was valued at USD 40,371 million in 2021. Japan and Australia are growing their market gradually with market revenue of USD 3,176 million and USD 3,105 million, respectively, in 2021. 

Europe is the second-largest contributor to the ecotourism market, with revenue of USD 45,361 million in 2021. The market is projected to generate revenue of USD 1,33,045 million with a CAGR of 12.7% by 2030. The ecotourism market gained speed in Europe due to logistics and infrastructure expansion and government support and advertising. Germany and the UK have more market revenue compared to Italy and France. The market revenue of Germany and the UK were valued at USD 13,518 million and USD 8,959 million, respectively. 

The ecotourism market in North America is expected to witness steady growth with a value of USD 35,721 million in 2021. The rapid embrace of digital technology, which helps consumers find new travel locations, increased air connectivity, and rising expendable income all contribute to the expansion of the North American outbound travel market. The US has the central market in this region, with a revenue of USD 28,470 million in 2021. 

LAMEA has the lowest market. In 2021, the market revenue was valued at USD 11,658 million, with UAE and Saudi Arabia being their major contributor. The increasingly affluent population and people's increased inclination for travel and leisure are driving the LAMEA market for ecotourism travel.

Ecotourism Market Regional Analysis
Regional Growth Insights Download Free Sample

Top Key Players of Ecotourism Market

  1. Travel Leaders Group LLC
  2. Aracari Travel
  3. Frosch International Travel Inc.
  4. Undiscovered Mountains Ltd
  5. Adventure Alternative
  6. Intrepid Group Limited
  7. Rickshaw Travel Group
  8. G Adventures
  9. Steppes discovery
  10. Small World Journeys Pty Ltd

Report Scope

Report Metric Details
CAGR 14.8%
Forecast Period 2023-2031
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
Segments Covered
  1. By Traveler Type
      1. Solo
      2. Group
  2. By Age Group
      1. Generation X
      2. Generation Y
      3. Generation Z
  3. By Sales Channel
      1. Travel agents
      2. Direct
Geographies Covered
  • North America
  • Europe
  • APAC
  • Middle East and Africa

Recent Developments

    • In August 2020, Frosch International Travel acquired a majority stake in Woodland Hills, Calif.-based luxury specialist travel agency Plaza Travel.
    • In June 2020, G Adventures launched a collection of “physically distanced” trips, which include features such as smaller group sizes, private transport, and more personal space.
    • In February 2020, Intrepid Travel, the Melbourne, Australia-based adventure travel pioneer, established a partnership with travel publisher Lonely Planet to create a new series of co-branded tour packages.
    • In October 2019, Barrhead Travel, a wholly-owned subsidiary of Travel Leaders Group, opened as many as 100 Barrhead-branded stores in the UK.

Ecotourism Market Segmentation

By Traveler Type

    • Solo
    • Group

By Age Group

    • Generation X
    • Generation Y
    • Generation Z

By Sales Channel

    • Travel agents
    • Direct

By Region

  • North America
  • Europe
  • Asia Pacific

Frequently Asked Questions (FAQs)

What is the growth rate for the Ecotourism Market?
Ecotourism Market size will grow at approx. CAGR of 14.8% during the forecast period.
Some of the top industry players in Ecotourism Market are, Travel Leaders Group LLC, Aracari Travel, Frosch International Travel Inc., Undiscovered Mountains Ltd, Adventure Alternative, Intrepid Group Limited, Rickshaw Travel Group, G Adventures, Steppes discovery, Small World Journeys Pty Ltd, etc.
Asia Pacific has held a dominant position in the Ecotourism Market, with the largest market share.
The Europe region has experienced the highest growth rate in the Ecotourism Market.
The global Ecotourism Market report is segmented as follows: By Traveler Type, By Age Group, By Sales Channel
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