Global Statistics Representing Education and Learning Analytics Market Scenario
Education and learning analytics is the process of gathering and analyzing details of individual student interactions in online learning activities. Analytics use intelligent data, learner-produced data, and analysis models to discover information and social connections for predicting and advising people's learning. It is still in the early stage of development, but the process for developing its use and ensuring the authenticity and validity of the findings is developing rapidly. Factors such as emphasis on personalized learning and making competitive strategies more effective to sustain the market are propelling the education and learning analytics market.
Personalized learning is often depicted as a one-to-one tutoring system, where a teacher is assigned to a small group of students. With the help of education and learning analytics, courses can be customized according to individual learners’ progress and predictions based on patterns to enhance the learning experience. Further, it helps to optimize learner experience lifecycle based on personalization and preferences as per learner’s progress.
Additionally, the need for data-driven decisions to improve the quality of education is driving the education and learning analytics market growth. Data-driven decision making in education is a global trend aiming to support learning autonomy. It allows schools and colleges to meet both external requirements of accountability to regulatory standards as well as continuous internal self-evaluation and improvement needs.
The education and learning analytics market is expected to register a CAGR 16.9% during the forecast period 2019–2026.
The education and learning analytics market is segmented by tools, deployment type, services, and end-user.
Based on tools, the education and learning analytics market can be segmented into predictive analytics, content analytics, adaptive learning analytics, and others. Descriptive analytics is expected to grow at the highest CAGR, as it also helps map the effectiveness of teachers’ skills of teaching to enhance students’ learning experience.
Based on deployment, the market can be segmented into on-premise and cloud. Cloud deployment is expected to hold the largest market share, as it reduces the additional cost of hardware.
Based on services, the market can be segmented into managed services and professional services. Professional services are expected to grow at the fastest rate during the forecast period, as they helps enterprises build successful client relationships by continuously supporting them during the business tenure.
By end-user, the education and learning analytics market can be segmented into academic and enterprise/corporate. The academic segment is projected to hold the largest market share, owing to the large-scale installation of education and learning analytics modules in schools and colleges.
Geographically, the education and learning analytics market is segmented into North America, Europe, Asia Pacific, and LAMEA.
North America is expected to lead the market in terms of value share in the education and learning analytics market, due to the presence of numerous solution vendors in the U.S. Additionally, significant awareness and interest regarding learning analytics by higher education institutions are expected to further drive market growth in the region. The United States and Canada are leading countries in the region, due to the higher implementation of analytics tools such as visual data analysis and social network analysis, and many more.
Europe is also expected to experience substantial growth in the market, as countries such as the U.K., France, and Germany are projected to implement analytics tools in the upcoming years. In the U.K., the world’s first national learning analytics service was launched across higher education sectors in September 2018. The technology, developed by Jisc, uses real-time and existing data to track student performance and activities.
Asia-Pacific is anticipated to be the fastest growing region in the learning analytics market over the forecast period, due to an increase in the adoption rate of tools such as predictive analysis and content analysis techniques. Japan, China, and India are the leading countries in Asia-Pacific’s learning analytics market.
Latin America and the Middle East region has vast potential for the adoption of education and learning analytics systems. Many educational organizations are in the early stages of adopting and building education and learning analytics strategies and processes.
Key Market Players
Some of the key market players in the education and learning analytics market are Blackboard Inc. (U.S.), Microsoft (U.S.), IBM Corporation (U.S.), Oracle Corporation (U.S.), Pearson Inc. (U.K), Saba Software Inc. (U.S.), McGraw-Hill Education (U.S.), SAP AG (Germany), and D2L Corporation (Canada), Cornerstone OnDemand (U.S.), Jenzabar (U.S.), Knewton (U.S.), and Kronos (U.S.)
The following sections are specifically covered in the report.
Education and Learning Analytics Market Segmentation