The global electric grill market revenue was valued at USD 4.77 billion in 2023. It is expected to reach USD 7.55 billion in 2032, growing at a CAGR of 5.22% over the forecast period (2024-32). The trend towards apartment living and urbanization has led to a shift towards compact and portable cooking appliances suitable for small living spaces. Electric grills are well-suited for urban dwellers who may not have access to outdoor grilling spaces or are restricted by apartment regulations on open-flame cooking.
An electronic appliance that is used to cook food is referred to as an electric grill. A steady supply of heat is provided by this appliance, which makes use of an electric element. The electric grill may be used both outside and inside, giving users the option to cook their food in any setting. The growing trend among customers to cook their meals on the grill at home is the primary driver behind the current strong demand for electric grills. In parallel with this, in response to production with smoke, checking temperature, adding charcoal, and manufacture of intelligent kitchen appliances, electric grills were created.
Electricity is the only thing that contributes to the heating of the surface of the electric grill as well as the grill plate. The use of charcoal and gas grills is restricted by the usage of power, which is why electric grills are the most environmentally friendly method to prepare food outside. This is because electric grills do not emit carcinogens, which are agents that cause cancer, and they also do not utilise gas fuels, which are harmful to the environment. As a result, electric grills are preferable.
Since grilled food has become a part of the culture of people who enjoy eating fast food in many nations across the world, the sales of items related to electric grills have been given a boost because of the growing popularity of cookouts. According to the Hearth, Patio & Barbecue Association (HPBA), people in the United States believe that barbecuing at home is a more relaxing activity than eating out. As a result, the popularity of cookouts is on the rise in North America. In this area of the world, where people have a strong appreciation for the flavour and texture of the meals they eat, grilled foods have emerged as a new consumer lifestyle trend. In places like the United States and Canada, food prepared on barbecue grills has emerged as a popular option for the populace to select at a variety of festivities and festivals. According to the findings of the HPBA survey, a significant number of individuals choose to cook out on the weekends throughout the summer by using an electric grill since it allows them to do so without using gas or charcoal. On several national holidays, including Christmas, Independence Day, Thanksgiving, and New Year's Eve, people like to get together with their friends and family for a barbecue. In addition, the product demand is being driven higher by an increase in outdoor activities such as hiking and camping.
An increase in the number of people who like to cook their meals on a grill at home has led to a jump in the number of people purchasing electric grills. It is easier to implement since there is no requirement to monitor the temperature, add charcoal, or deal with smoke. This makes it more practical. In addition, the benefits of these items, such as their portability and their applicability indoors, give them an upper stake in the market. Due to the fact that electric grills use electricity as a source of fuel for both the heating surface and the grill plate, they offer an additional benefit in comparison to charcoal and gas grills, which are more restrictive in terms of grilling in apartments. Demand for the product will increase as a result of alternative indoor uses to smoking.
The shifting lifestyles of customers and the widespread acceptance of premium items that include ever-increasing technology breakthroughs are driving a greater emphasis on product characteristics such as portability and simplicity of use. Electric grills are portable devices that are simple to handle, and there are no costs associated with their installation. Working-class professionals place an emphasis, among other things, on the availability of qualities such small size and durability that are infused with the most recent technology.
The incapacity of electric grills to achieve exceptionally high temperatures is one of the most significant obstacles that slows the growth of the market for electric grills. For the best results when grilling meat and poultry, you need to heat the grill to a high temperature so the meat can get a good sear. However, electric grills do not provide temperatures that are as high as charcoal or gas grills, which is a factor that prevents their broad acceptance in the market. Another element that presents challenges for the business is the often-compact nature of these grills. The limited amount of cooking space offered by these grills places a cap on the total quantity of food that may be cooked at any given moment. Because of these constraints, the griller is unable to prepare meals for a particularly high number of people.
It is possible to pave the way for lucrative chances in the global market for electric grills by expanding investments in research and development, raising awareness about the product and the benefits it offers, engaging in aggressive marketing, and making advances in innovation.
| Study Period | 2020-2032 | CAGR | 5.22% |
| Historical Period | 2020-2022 | Forecast Period | 2024-2032 |
| Base Year | 2023 | Base Year Market Size | USD 4.77 billion |
| Forecast Year | 2032 | Forecast Year Market Size | USD 7.55 billion |
| Largest Market | North America | Fastest Growing Market | Asia Pacific |
In 2018, the market share that was held by North America was the highest, coming in at 34.8 percent. Because more people in this region prepare meals at home and in their backyards, this area had the largest number of grills sold across the country. In conjunction with a fervent interest in the flavour and aroma of various dishes, the shifting consumer lifestyle trend toward grilling has emerged as an essential component of the consumer lifestyle in the region. According to the Hearth, Patio, and Barbecue Association (HPBA), thirty percent of customers in North America use grills or smokers, which led in increased momentum for the items. In addition, thirty percent of consumers in North America own a hearth. In addition, the HPBA reports that more than one-third of customers are anticipated to acquire new items, which indicates a significant amount of untapped potential for expansion in the region.
The Asia-Pacific region saw expansion as a result of an increase in the number of people eating street food and the number of people investing in barbecue items in important economies such as China and India. A growing taste for items other than burgers and hot dogs, as well as the popularity of pizza, poppers, and French toast on outdoor barbecues, are helping to pave the way for the development of the regional market. To give customers, the greatest amount of freedom and convenience possible, producers are making substantial investments in the creation of innovative products that incorporate cutting-edge technology functions. For example, in January of 2016, Char-Broil released the SmartChef app, which assists users in keeping the appropriate temperature of the meat, the appropriate amount of cooking time, and the appropriate temperature of the chamber.
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In 2018, electric smokers accounted for more than 60 percent of the market share, making them the most popular product category. The barrel-shaped drum and vertical box that make up a smoker are the most fundamental components of the device. Smokers are used to slowly cook meat. The product makes it possible to improve the flavour of food as well as the way it is cooked by smoking it over logs of burning wood such as pecan, hickory, or mesquite. These smoker product types are typically made available in a more compact size for use in outdoor cooking or in a refrigerator-style configuration for the purpose of cooking many pounds of meat at once. The device has increased sales for the application of cooking outside because of additional benefits such as being user-friendly, requiring less maintenance, and being simple to repair.
From 2019 to 2025, it is anticipated that the market for electric griddles will expand at a compound annual growth rate (CAGR) of 5.4%. Because the griddles provide a surface that is uniform and uninterrupted, this product is perfect for making pancakes, flatbread, and other foods that need little effort to prepare. The increasing popularity of vegan cuisine is one factor contributing to the expansion of the electric griddle market. Vegetarian cooking eliminates the need for oil draining; therefore, this method makes the electric griddle more appealing. Consumers, however, prefer grills since these appliances include open slats that let oil to drain away. This is a common issue when cooking food that is not vegetarian, as these foods tend to produce more fat. Additionally, it produces distinct grill lines, which contribute to the overall aesthetic of the cuisine. In addition, wood-pellet grills, which are part of a growing trend, are becoming increasingly popular among customers. For instance, according to a poll conducted in 2015, electric wood-pellet grills represented just 2 percent of the market for outdoor grills, while 7 percent were prospective customers of wood-pellet grills.
The commercial sector generated sales of USD 2.10 billion in 2018, and considerable increase in this sector is anticipated as a result of the rising use of the product in restaurants, hotels, and events Food that is cooked over open flame retains more of its inherent taste and requires less seasoning and additional flavouring than food that is prepared in other ways. Innovation and cutting-edge technology are being incorporated into the newly released consumer goods that large corporations are putting on the market for commercial usage. For instance, in June of 2017, Weber introduced an infinite ignition switch that ensures a start every time. In addition, the corporation offers a warranty that is valid for 10 years. The Char-Broil Simple smoker, which features an integrated meat probe smoking procedure, and the Char-Broil Digital Electric smoker, which can be used for up to 6.5 hours, were both introduced by the company in November of 2016.
It is anticipated that residential application will witness a CAGR of 5.3% between the years 2019 and 2025. This is attributable to the increased acceptance of premium goods by consumers who want to improve their cooking abilities and add to the food's natural scent. The vast majority of customers are millennials, who are more likely to prepare meals in their backyards. In addition, the impact of TV cook shows like BBQ Pitmasters by Grilling With Rich's has made the younger generation more open to trying new things in the kitchen, particularly when it comes to food and cooking. Additionally, the introduction of the smoke-free electric grill has led to a boom in demand for the product in the residential sector of the market. In addition, manufacturers provide a wide variety of modalities, such as countertop design for permanent kitchen placement, to capitalise on the preponderance of interior applications in the domestic market.
