Electric Lawn Mowers Market

Market Overview

The global Electric Lawn Mowers market size was valued at USD 5.22 billion in 2022. It is estimated to reach USD 11.15 billion by 2031, growing at a CAGR of 8.8% during the forecast period (2023–2031).

An electronic lawn mower with rotating blades to cut grass at a uniform height is known as an electric lawn mower. It comprises a mower pan, handlebar, engine, blades, side discharge chutes, covers, and plugs. Electric lawn mowers are garden equipment for grass cutting and lawn mowing, and they are powered by electricity, either directly or indirectly. These lawnmowers are eco-friendly and minimize environmental emissions. These mowers use various blade types that depend on terrain and mowing requirements for mulching grass across residential lawns, golf courses, sports fields, and public parks.

Electric lawn mowers are used for residential and commercial lawn mowing and are typically powered by a battery or a continuous electric power supply. Its advantages include portability, quiet operation, and simple starting without a choke or starter rope. Electric lawn mowers are significantly more affordable and environmentally friendly than the commonly used gas lawn mowers.

Market Dynamics

Global Electric Lawn Mowers Market Drivers

Growing Demand from Golf Course End-Users

Golf is becoming more well-known worldwide, and participation is increasing yearly. Since the pandemic's onset in 2020, golf participation has significantly increased. In 2020, there were approximately 25 million golfers in the US, up nearly 500,000 from the previous year, or about a 2% increase. Golf is played more frequently now that there are more public golf clubs available. Therefore, as more people play golf, more golf courses are being built, which raises the market's demand for battery-powered lawn mowers.

The majority of these over 500 golf course projects are located in North America, Asia, and the Middle East, with Europe coming in second. Asia accounts for nearly 30% of the total number of golf construction projects. The growth of golf courses will likely drive the market for electric lawn mowers.

Growing Inclination toward Sustainability

The world's environmental problems are growing significantly due to rising carbon emissions and climate change. Hence, sustainable living is the key to preserving the environment. The growing consumer awareness is substantially driving the usage of products that minimize the environmental impact and promote healthy surroundings. Gasoline-based lawn mowers work on diesel or petrol. These lawn mowers generate a large number of harmful gases in the environment. Old two-stroke engines are highly inefficient and lead to the emission of various air pollutants, which include carbon monoxide, hydrocarbons, methane, ethanol, and others. A report by the California Air Resource Board (CARB) 2020 states that small off-road engines, such as lawn mowers, chainsaws, leaf blowers, and trimmers, contribute to higher emissions than 14.4 million passenger cars in the state.

Moreover, according to Environmental Protection Agency (EPA), gasoline lawn mowers significantly contribute to non-road air pollution globally. In the US alone, nearly 17 million gallons of fuel are dumped on fields annually during lawn and garden refueling. Gas-powered lawn mowers also produce a high noise level of 82−90 dB, thereby leading to noise pollution. Hence, the high negative impact of gas-powered lawn mowers on the environment is expected to encourage the adoption of electric lawn mowers in the market.

Global Electric Lawn Mowers Market Restraint

Growing Use of Artificial Grass

Artificial turf is a plastic fiber-based surface designed to look like natural grass and eliminates the need for watering. It is widely used for commercial applications. It is used primarily in sports stadiums and can be found in playgrounds and other spaces. The main reason for this maintenance is that artificial turf stands up to heavy use, such as in sports, and does not require irrigation or trimming. Domed and partially covered stadiums need artificial turf because there is not enough sunlight in those locations to maintain healthy grass.

Natural grass is easy to wear off and requires high maintenance. On the other hand, artificial grass mats are made of porous latex matting. The porous nature of the lawn helps in faster water drainage, allowing artificial grass to retain its color and shape for longer. Moreover, unlike natural grass, artificial grass does not require maintenance, and consumers can save on mowing, fertilizing, and watering costs. As a result, it is increasingly gaining momentum in the market, thereby hampering the demand for electric lawn mowers.

Global Electric Lawn Mowers Market Opportunities

Development of Robotic Lawn Mowers

AI-powered robotic lawn mowers map out operating environments and take action accordingly. AI technology enables robotic lawn mowers to decide and determine the best mowing path. Smart autonomous lawn mowers have an inbuilt Global Positioning System (GPS) that allows the equipment to move automatically throughout facilities. The equipment also uses smart technology for mapping the facilities with increased capabilities for computing power in a small footprint that can be controlled using a smartphone in combination with low-cost optics and sensors.

By combining navigation and operation software, such equipment provides higher productivity while reducing labor expenditure. Robotic lawn mowers have inbuilt Wi-Fi, Bluetooth, and cellular circuitry that allow users to operate mowers remotely through smartphones. Hence, integrating smartphone equipment software allows users to locate the equipment quickly. Consumers are gradually moving towards smart home technology. So, it is expected that the number of people using this technology will grow by about 50–60% over the next five years. Hence, constant efforts to develop new features and technologies for lawn mowers are expected to create new opportunities to expand the electric lawn mowers market during the forecast period.

Regional Analysis

By region, the global electric lawn mowers market is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.

Europe Dominates the Global Market

Europe is the most significant shareholder in the global electric lawn mowers market and is anticipated to grow at a CAGR of 9.99% during the forecast period. The vast lawn acreage among households and the concentration of many landscaping service providers contributed to this region's high demand for electric lawn mowers. Moreover, factors such as high tourist arrivals and the rapidly growing hospitality sector are propelling the adoption of electric lawn mowers in the European market. Countries such as Germany, the UK, and France, are the leading markets by unit sales of electric lawn mowers in the region.

North America is expected to grow at a CAGR of 9.06% over the forecast period. The demand for the equipment across the region is supported by the sizeable residential sector and an increase in government initiatives to expand green space in the region. Vendors in the lawn mowers market increasingly emphasize enhancing electric lawn mowers' run time and power. Hence, the application of these lawn mowers is significantly gaining momentum in areas with large acreages, such as golf courses, stadiums, and other sports arenas. North America presents significant growth opportunities for the electric riding lawn mowers market due to its widespread penetration of golf courses.

Asia-Pacific is expected to grow significantly during the forecast period. Multifamily residential properties are witnessing increasing prominence in the region. These properties are primarily characterized by widespread green areas, which promote the demand for garden equipment in the market. A rise in demand for electric lawn mowers is anticipated in nations like India due to the improvement in real estate quality, whereas Australia and China account for a sizable portion of their usage. The appeal for aesthetics in properties has also increased the popularity of landscaping. Consumer mechanization increase is driving investments in new gardening equipment with multiple applications.

The developing world's most urbanized region, Latin America, is predicted to have the same number of cities as Europe by 2030. Sustainability pioneers, such as Curitiba and Brazil, with strong environmental policies and integrated green initiatives, are driving the creation of holistic green spaces. Diverse demographic trends, ranging from the rise of millennials to the aging population and the improvement in living standards, are creating various working and spending preferences. This preference has made more jobs available in the office and retail sectors, which has led to landscaping growth in these regions. The demand for lawn equipment in the region increased as a result.

The gardening equipment industry has grown in the Middle East and Africa, with global vendors expanding their regional footprint. The region has many stadiums for various sports, such as cricket, football, and others. Moreover, the region hosts various international sports events. For instance, Qatar is hosting the FIFA 2022 World Cup. Hence, the high usage of sports arenas is likely to drive market growth for landscaping services, thereby boosting the market revenue of lawn equipment in the Middle East and Africa.

Segmental Analysis

The global electric lawn mowers market is segmented by product, power source, end-user, drive type, start type, blade type, and distribution channel.

By Product Analysis

By product, the global market is divided into walk-behind, robotic, and ride-on.

The walk-behind segment is the highest contributor to the market and is anticipated to expand at a CAGR of 7.12% over the forecast period. Electric walk-behind lawn mowers are commonly used for decorating and preserving gardens, lawns, and yards of around half-acre. Hence, these are popular in industrial gardens, public parks, and institutional gardens. They are highly preferred in tight areas as they travel at slower speeds, allowing operators better control over the equipment. Increased demand for professional landscaping services globally will propel the demand for electric walk-behind lawn mowers, which is expected to witness higher revenue generation during the forecast period.

By Power Source Analysis

By power source, the global electric lawn mowers market is segmented into battery-powered and electric-corded.

The battery-powered segment owns the highest market share and is anticipated to grow at a CAGR of 10.12% over the forecast period. Battery-powered lawn mowers are increasingly gaining momentum in the market due to their convenience over their counterparts. These lawn mowers enable hassle-free mowing without the discomfort of cables. These lawn mowers are becoming more popular on the market thanks to contemporary lithium-ion batteries. Moreover, the rising usage of these batteries leads to better economies of scale, thereby reducing the cost of batteries and, thus, minimizing the cost of battery-powered lawn mowers.

By End-User Analysis

By end-user, the global market is segmented into residential, professional landscaping services, golf courses and other sports arenas, and government and others.

The residential segment is the highest contributor to the market and is anticipated to grow at a CAGR of 9.26% over the forecast period. Residential users use lawn care equipment, especially lawn mowers, to mow their yards, gardens, and lawns. They are likely to opt for equipment that offers comfort, ease of operation, and better-quality performance. Demand for battery-powered robotic lawn mowers that helpfully save time and avoid all hassles compared to traditional equipment is expected to rise among homeowners.

By Drive Type Analysis

By drive type, the global electric lawn mowers market is segmented into RWD, manual drive, FWD, and AWD.

The RWD segment owns the highest market share and is anticipated to grow at a CAGR of 9.76% over the forecast period. An electric lawn mower with Rear-Wheel Drive (RWD) is pushed forward by its back wheels. Lawn mowers generally have two types of back wheels— low (standard) or high. The strength of RWD pushes all models forward as it fits well for mowing uphill and side hills. It fits well, as the front tires do not lose grip when one forces down the handle while heading up a slope. The difference between the two wheel forms is related to the mowers' functioning. Low wheels are excellent for flat surfaces and even ground, and high wheels are helpful for hilly, rugged, or muddy terrains.

By Start Type Analysis

By start type, the global market is segmented into push start, key start, and recoil start.

The push start segment is the highest contributor to the market and is anticipated to grow at a CAGR of 9.75% over the forecast period. Push-start lawn mowers use an electrical circuit to power the engine efficiently and quickly. However, this does not mean that the push-button start is only available in lawn mowers with electric power. Some of the push-start electric lawn mowers include Bosch Rotak 34R, RYOBI 40V HP 21 in., Greenworks PRO 60V 25”, and others.

By Blade Type Analysis

By blade type, the global electric lawn mowers market is segmented into standard blades, mulching blades, lifting blades, and cylinder blades.

The standard blades segment owns the highest market share and is anticipated to grow at a CAGR of 9.10% over the forecast period. Standard blades are also known as straight mower blades. It is the most-used blade in electric lawn mowers, which rotates horizontally. Edges of these blades are slightly curved, creating a constant airflow when blades rotate, producing suction and cutting action. These blades are commonly used in electric lawn mowers that discharge grass debris sideways. Lawn mowers with these blades are ideal for yards with thick patches of grass.

By Distribution Channel Analysis

By distribution channel, the global market is segmented into online and offline channels.

The offline channel segment is the highest contributor to the market and is anticipated to grow at a CAGR of 8.81% over the forecast period. The segment is anticipated to grow significantly during the forecast period due to the high customer preference for comprehending functionalities and uses of the product before the final purchase. Moreover, since battery-powered lawn mowers involve high costs, the preference for the offline channel is high to minimize the risk of receiving damaged products.

Recent Developments

• January 2022- The Toro Company acquired Intimidator Group, a manufacturer of spartan mowers.
• July 2022- Kubota Corporation intends to merge the lawn-mower business division of Italian manufacturer Officine BIEFFEBI and its subsidiary Gianni Ferrari into a new wholly-owned subsidiary of Kubota Holdings B.V., Kubota’s European subsidiary for its agricultural and industrial machinery business.