Endpoint Security Market Size, Share & Trends Analysis Report By Component (Solution, Services), By Deployment Mode (On-Premises, Cloud-Based), By Organization Size (Small and Medium Enterprises (SMEs), Large Enterprises), By End-User Industry (BFSI, IT and Telecom, Healthcare, Retail, Government and Defense, Education, Manufacturing, Energy and Utilities, Others) and By Region (North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2025-2033

Endpoint Security Market Size

The global endpoint security market size was valued at USD 19.77 billion in 2024 and is projected to grow from USD 21.24 billion in 2025 to reach USD 37.75 billion by 2033, growing at a CAGR of 7.45% during the forecast period (2025–2033).

A major driver of the global endpoint security market is the surging adoption of Bring Your Own Device (BYOD) and mobile workforce practices. With more employees using personal devices to access organizational networks, the number of endpoints vulnerable to cyber threats has surged. This shift necessitates advanced endpoint protection solutions that ensure secure data access and threat detection across diverse devices.

Additionally, the rising regulatory pressures and compliance requirements are prompting businesses to prioritize endpoint protection. Governments and regulatory bodies across the globe have introduced strict data protection regulations like the California Consumer Privacy Act (CCPA), the General Data Protection Regulation (GDPR), and the Health Insurance Portability and Accountability Act (HIPAA). These laws mandate organizations to ensure robust data security across all endpoints, including those beyond the traditional corporate firewall, thereby driving the global endpoint security market growth.

Latest Market Trends

Cloud-based endpoint security solutions

Cloud-based endpoint security solutions are emerging as a dominant trend due to their ability to offer real-time protection, centralized management, and scalability across remote and hybrid work environments. Organizations are increasingly migrating from traditional on-premise security systems to cloud-native platforms to better address evolving cyber threats.

• In April 2025, CrowdStrike enhanced its cloud-native endpoint protection by introducing Falcon Data Protection for Cloud in beta, offering real-time, runtime monitoring and eBPF-based enforcement of data in motion and at rest across cloud environments. Coupled with updates to Falcon Data Protection for Endpoint covering encryption scanning, GenAI leak prevention, and macOS support the unified platform closes critical hybrid-cloud security gaps.

Such innovations underscore the shift toward comprehensive, integrated protection across physical and virtual environments. As cloud adoption continues to surge, businesses are prioritizing endpoint security strategies that align with cloud infrastructure and support rapid threat detection and mitigation.

Endpoint Security Market Growth Factor

Growing incidents of cyberattacks

The increasing frequency and sophistication of cyberattacks are major drivers of growth in the global market. Organizations across industries are facing persistent threats targeting endpoints such as laptops, mobile devices, and IoT systems, which serve as common entry points for attackers.

• According to Check Point, in Q1 2025, cyberattacks per organization rose by 47% compared to the previous year. Ransomware surged by 126%, and endpoint-targeted malware detections grew by 300%. Additionally, according to FortiGuard Labs, over 1.7 billion stolen credentials are circulating online, which is a 500% increase in past years.

These alarming statistics demonstrate the growing attack surface and the need for robust, real-time endpoint protection. Enterprises are rapidly adopting advanced solutions that incorporate AI and automation to detect, respond to, and neutralize threats before they escalate, fueling market expansion.

Market Restraint

High cost and complexity of deployment

One of the primary restraints in the global market for endpoint security is the high cost and complexity of deployment, particularly for small and medium-sized enterprises (SMEs). Implementing comprehensive endpoint security solutions often requires significant financial investment in software licenses, skilled personnel, infrastructure upgrades, and continuous maintenance.

Moreover, the complexity increases with the integration of multiple devices and platforms across cloud, on-premises, and hybrid environments. SMEs with limited IT resources may struggle to manage sophisticated solutions, leading to poor optimization and ineffective threat response. This barrier limits market penetration in cost-sensitive sectors and emerging economies, slowing down the adoption of advanced endpoint security technologies despite rising cybersecurity threats.

Market Opportunity

Integration with AI and ML

The integration of Artificial Intelligence (AI) and Machine Learning (ML) into endpoint security is a major opportunity driving market innovation. These technologies enhance threat detection and response by enabling systems to learn from evolving threats, identify anomalies, and react in real-time, often faster than human analysts. AI-powered platforms provide predictive insights, reducing false positives and enhancing incident response accuracy.

• In April 2023, SentinelOne unveiled a cutting-edge threat-hunting system that combines embedded neural networks, AI layers, and a natural language large language model (LLM) interface. This allows for autonomous endpoint threat detection and response, providing comprehensive protection across enterprise environments.

This development highlights a broader shift in the market, where organizations are increasingly investing in intelligent endpoint solutions to meet growing security demands, positioning AI and ML integration as a key driver of future market growth.

Regional Analysis

The North American region demonstrates strong growth in the endpoint security market due to early technology adoption, high cybercrime rates, and a robust regulatory framework. Enterprises here are rapidly deploying AI and ML-powered solutions for real-time threat detection, especially in sectors like BFSI, healthcare, and critical infrastructure. Cloud-based and zero-trust security models are witnessing widespread integration into business ecosystems. Moreover, a mature cybersecurity ecosystem and a high level of enterprise digitization are pushing demand for advanced endpoint protection, including managed detection and response services.

U.S. Endpoint Security Market Trends

• The United States market is driven by rising cyberattacks across federal agencies and Fortune 500 companies. The U.S. Department of Defense recently upgraded its endpoint protection with CrowdStrike's Falcon platform. Additionally, the adoption of AI-based threat detection tools like SentinelOne and Microsoft Defender among U.S. enterprises is accelerating. The market benefits from strict compliance needs under CISA and NIST cybersecurity frameworks, pushing endpoint security investments.
• Canada's endpoint security market is expanding due to growing digitalization and cyber threats targeting critical sectors like healthcare and finance. For example, after a 2023 ransomware attack on Toronto's Hospital for Sick Children, Canadian hospitals increased investments in AI-based endpoint protection. Government initiatives like the "National Cyber Security Strategy" and partnerships with firms like Palo Alto Networks further support the adoption of advanced endpoint security across the public and private sectors.

Asia-Pacific Endpoint Security Market Trends

Asia Pacific is witnessing rapid expansion in the market due to increased digital transformation across businesses and government sectors. The proliferation of mobile devices and cloud services is expanding the threat landscape, prompting the adoption of next-gen endpoint protection solutions. Growing awareness of cybersecurity threats and increasing regulatory developments are compelling enterprises to enhance endpoint defenses. The region also presents opportunities for vendors to offer scalable, cost-effective solutions to address the needs of fast-growing small and mid-sized enterprises, particularly in the education, telecom, and retail industries.

• China's endpoint security market is expanding due to rapid digitization, increasing cyberattacks, and strict data protection mandates like the Personal Information Protection Law (PIPL). Domestic firms such as Qihoo 360 are investing in AI-driven threat detection platforms. The government's push for "cyber sovereignty" is also fueling local innovation in endpoint defense. Rising adoption across sectors like banking and telecom further accelerates demand for intelligent security solutions.
• India's endpoint security industry is witnessing robust growth driven by widespread digital transformation, increasing remote work, and frequent ransomware attacks. With CERT-In mandating stricter cybersecurity protocols, companies are turning to AI-based endpoint protection solutions. Notably, Tata Consultancy Services (TCS) partnered with Check Point to offer integrated endpoint defense for Indian enterprises. Demand is especially high in BFSI and healthcare sectors, where sensitive data protection is critical.

Europe Endpoint Security Market Trends

In Europe, the market for endpoint security is driven by strict data privacy regulations and the widespread adoption of GDPR-compliant cybersecurity measures. Increased digitization of government and industrial sectors has made endpoint protection a priority. The demand for AI-integrated security tools is rising as enterprises seek proactive threat mitigation. Additionally, initiatives promoting digital sovereignty and enhanced public-private cybersecurity collaborations are boosting innovation in endpoint defense. Growth is further supported by rising investment in secure remote work infrastructures across manufacturing, energy, and finance sectors.

• Germany's market for endpoint security is witnessing strong growth due to increased digitization across industries and strict data protection laws like the GDPR and the Bundesdatenschutzgesetz (BDSG). German enterprises are rapidly adopting AI-driven endpoint security tools, especially in the automotive and manufacturing sectors. For instance, Deutsche Telekom launched AI-integrated cybersecurity solutions to protect connected industrial devices, highlighting the country's focus on securing Industry 4.0 environments from sophisticated cyber threats.
• The UK endpoint security industry is expanding due to rising ransomware threats and robust national cybersecurity strategies. British firms are increasingly adopting solutions with AI and threat-hunting capabilities. For example, Darktrace, a UK-based cybersecurity company, uses self-learning AI to protect endpoints in real-time across sectors like finance and healthcare. Government initiatives like the UK Cyber Security Strategy 2022 further accelerate the adoption of next-gen endpoint protection systems.

Component Insights

The solution segment dominates the global market owing to the rising demand for comprehensive protection tools such as antivirus, firewalls, endpoint detection and response (EDR), and mobile security solutions. As cyber threats evolve in complexity, enterprises increasingly prioritize proactive and real-time threat detection and mitigation. Endpoint security solutions are also becoming smarter with AI and ML integration, enabling faster threat response and automation. The shift toward remote work and BYOD trends has further intensified the need for robust endpoint security solutions, making them a foundational element in enterprise cybersecurity strategies across various sectors.

Deployment Mode Insights

The on-premises deployment mode holds a dominant position in the endpoint security market, especially among organizations prioritizing data control, regulatory compliance, and internal security protocols. Industries such as government, BFSI, and defense often prefer on-premises solutions to ensure sensitive information remains within organizational boundaries. These deployments offer greater customization, control over data flow, and reduced dependency on external service providers. Despite growing interest in cloud-based solutions, concerns regarding data sovereignty and integration with legacy systems continue to drive the adoption of on-premises endpoint security solutions, particularly in regions with strict data privacy regulations.

Organization Size Insights

Large enterprises dominate the market due to their vast IT infrastructures, large workforce, and higher exposure to complex cyber threats. These organizations typically manage thousands of endpoints, making advanced security solutions essential to protect critical business data and ensure operational continuity. Their higher IT budgets allow them to invest in comprehensive, multilayered endpoint protection platforms, often integrating AI-driven tools and real-time threat intelligence. Moreover, large enterprises face rigorous compliance requirements and industry regulations, compelling them to adopt robust endpoint security measures to mitigate risks and avoid financial and reputational damage.

End-user Industry Insights

The IT and telecom sector represents a significant share of the endpoint security market due to its high reliance on digital infrastructure and extensive exchange of sensitive data. These industries are prime targets for cyberattacks, including DDoS, phishing, and malware, making endpoint protection a top priority. With a large, distributed workforce and numerous interconnected systems, IT and telecom companies require advanced endpoint security solutions that ensure secure access, real-time monitoring, and rapid response. Additionally, as 5G and IoT technologies proliferate, the attack surface expands, further driving the demand for intelligent, scalable endpoint security across the sector.

Company Market Share

Companies in the endpoint security market are focusing on enhancing threat detection through AI and machine learning integration, expanding cloud-based solutions, and offering managed security services to cater to diverse client needs. They are also investing in zero-trust architecture, real-time analytics, and seamless integration with broader security ecosystems. Strategic partnerships, R&D investments, and acquisitions are common approaches being used to strengthen product portfolios and increase market share across global regions.

Bitdefender LLC: Bitdefender LLC is a leading global cybersecurity company headquartered in Romania, and it was established in 2001. It specializes in threat prevention, detection, and response solutions for businesses and consumers. Known for its robust endpoint security products, Bitdefender serves over 500 million systems in more than 150 countries. The company is recognized for its advanced AI-driven technologies and has consistently ranked high in independent security tests. Bitdefender also offers managed detection and response (MDR) services and partners with major OEMs and enterprises worldwide.

• In June 2025, Bitdefender, a leading global cybersecurity company, introduced GravityZone Compliance Manager an advanced solution integrated into its GravityZone platform. This new tool is designed to ease the challenges of regulatory compliance and simplify audit preparation. It offers real-time insights, automated remediation, ready-to-use audit reports, and one-click compliance documentation, all seamlessly integrated with Bitdefender’s endpoint security and risk analytics capabilities.

Recent Developments

• June 2025- Arctic Wolf is enhancing its channel strategy by revamping its MSP Partner Program and introducing Aurora Endpoint Security specifically for managed service providers. These initiatives aim to streamline security operations, boost profitability, and support scalable growth with reduced complexity, effectively tackling major challenges faced by MSPs in the security services sector.
• May 2025- Cyble, a global leader in AI-driven cyber threat intelligence and security solutions, has introduced Cyble Titan, its advanced Endpoint Security platform. Built to address the changing threat environment, Cyble Titan integrates smoothly with Cyble’s AI-Native Security Cloud. The solution offers a comprehensive approach by combining asset visibility, intelligence-driven threat detection, and automated incident response in one unified system.
• February 2025- Arctic Wolf has finalized its $160 million acquisition of Cylance from BlackBerry, enabling the company to introduce its own endpoint security solution. On Tuesday, Arctic Wolf unveiled its new Aurora Endpoint Security platform, which leverages Cylance’s advanced endpoint detection and protection technologies.