Europe Accessibility Testing Market

Market Overview

By 2030, the Europe Accessibility Testing market is estimated to be worth USD 152.15 million, increasing at a CAGR of 5.25 %over the forecast period (2022–2030).

Technology evolves with each passing day, and mobile devices and applications play an increasingly vital role in daily activities. According to the World Health Organization, the global population of mobile phone users is estimated to reach 5 billion by 2025, accounting for 71% of the global population, while over 1 billion people, or 20% of the population, will be disabled. Among other things, mobile devices can be used to order food and play online and offline games. As a result, gamers have been compelled to design equipment that is accessible to all users, including those with disabilities. The demand for accessibility testing is expected to rise in the future years as consumers become increasingly reliant on mobile applications. Differently abled people can use specialised tools to obtain access to technology, such as web accessibility evaluation tools. Due to the need to optimise websites and applications in order to enable full functionality access to the differently abled population, web accessibility testing services are in high demand. Other legislation, standards, rules, and guidelines, such as Section 508, web content accessibility guidelines (WCAG 2.0), ADA, and CVAA, have already improved the implementation of accessible services in IT technology. In addition, numerous W3C web standards assist IT organisations in building websites or applications that fulfil specific requirements, allowing all types of differently abled users to access sites and apps. The global accessibility testing market is predicted to grow at a CAGR of roughly 4.1% over the forecast period of 2020-2027.

Due to the rising prevalence of Age-related Macular Degeneration (AMD) due to a rapidly ageing population, Europe's accessibility testing market is predicted to develop significantly. According to the European Society of Retina Specialists (EURETINA), around 34 million people in the European Union suffer from AMD, with 22 million of them living in countries like Germany (27.4%) and Italy (28%) among them. As a result of these circumstances, accessibility testing is a viable option for maintaining and comprehending digital platforms.

Market Dynamics

Europe Accessibility Testing Market Drivers

• Increasing AMD in the Region: A common and complex condition in the elderly of European ancestry is age-related macular degeneration (AMD). Over time, risk profiles and treatment choices have evolved significantly, which may have influenced illness prevalence and outcome. According to the latest estimations published online in the British Journal of Ophthalmology, the major cause of irreversible blindness and severely impaired eyesight—age-related macular degeneration, or AMD—will afflict 77 million Europeans by 2050, rising the demand for accessibility test in the region.

• High Penetration of Smart Phones: In 2020, 472 million Europeans (86% of the population) will have signed up for mobile services. The total addressable market for the region's carriers is approaching saturation, with the majority of new unique users coming from larger mobile markets like France, Germany, and Spain. The increased demand for accessibility testing in the region is primarily due to the growing number of smart phone users in the region. People with some or other disabilities are needed to be served and thus the trend is expected to remain same in the future.

Europe Accessibility Testing Market Restraints

• Inadequate regulatory compliance and a lack of adaptation: According to a World Health Organization survey, 42% of countries do not have recovery plans in place. In instance, it has been reported that half of the rehabilitation statute for disabled people has yet to be implemented. Rehabilitation programmes, on the other hand, have yet to be formed in 40% of countries. Several countries, on the other hand, have been found to have strong treatment guidelines and legislation, but have failed to put those measures in place, as well as build and supply rehabilitation facilities, which can be a potential restraint in the market’s growth in

Europe Accessibility Testing Market Opportunities

• Covid After Effects and Digitalization: COVID-19 has changed the way we work. Isolation and Stay-Put Orders have compelled the general public to embrace a digitally-dependent way of life. The shift has been manageable for the most part. Dinner can be ordered or food purchased in a matter of seconds. On the other side, the global pandemic (COVID-19) has aggravated and added to existing IT infrastructure challenges. People's digital literacy has improved as a result of Covid, which has created the business potential for important actors in accessibility testing.

Regional Analysis

The Europe Accessibility Testing market is expected to be valued at USD 152.15 million by 2030, growing at a CAGR of 5.25% from 2022 to 2030. The accessibility testing market in Europe is expected to grow significantly due to the rising prevalence of Age-related Macular Degeneration (AMD) as a result of a rapidly ageing population. According to the European Society of Retina Specialists (EURETINA), AMD affects around 34 million people in the European Union, with 22 million of them living in Germany (27.4%) and Italy (28%) respectively. Accessibility testing is a suitable solution for sustaining and grasping digital platforms as a result of these circumstances.

While the EU Web Accessibility Directive, Directive (EU), mandated that all public sector websites and mobile apps meet accessibility standards by 2020 and 2021, it is now up to private sector businesses to pay attention. The deadline for EU member states to enact the European Accessibility Act 2019 provisions into law is fast approaching: June 28, 2022. As the EAA covers the private sector, it makes accessibility a direct and pressing concern for businesses.

On February 11, 2005, France established Law N° 2005-102, which aimed to provide individuals with disabilities with equal rights, opportunity, participation, and citizenship. The regulation applies to both physical and digital accessibility and covers a wide range of issues. Articles 47 and 78 of the law, which require that public services supplied by federal, state, and local agencies be accessible to people with disabilities, are the sections that deal with ICT accessibility.

Disability is a problem which affects a large percentage of the population in the United Kingdom. According to the Family Resources Survey, 14.1 million individuals in the UK have a disability, accounting for 8% of the child population, 19% of the working-age population, and 45% of the pension-age population, indicating that the accessibility test is in high demand in the region.

According to the report, 16.2% of adults in Germany have hearing impairment according to WHO criteria, affecting 11.1 million people. The prevalence is likely to rise dramatically in the coming years as a result of demographic changes, and it is expected that this would propel the accessibility industry in the region forward.

Recent Developments

• IBM has released a new tool for automated usability testing of online applications. The Ability Lab Dynamic Assessment Plugin is a browser extension that detects usability issues, assesses them, and suggests possible fixes. It is planned to integrate automated usability testing into Chrome Browser development tools in order to create a cleaner user experience that meets industry standards.