Global Statistics Representing Facial Cleansing Devices Market Scenario
Beauty device industry is in a self-supporting cycle that continues to build and benefits consumers. Even during economic downtime, sales remained high due to the “Lipstick Effect.” Global facial cleansing devices market is experiencing steady growth in innovation, consumer interest, and acquisition activities.
Demand for beauty products through e-commerce is growing. For instance, According to Criteo, in 2017, e-commerce drove more than 10% of sales for beauty and personal care category. In this smartphone era, consumers are well informed through e-commerce, social media, and digital marketing trends. E-commerce giants are offering highly personalized website, product recommendations, marketing emails, and customer reviews. Easy availability of an array of facial cleansing devices through e-commerce websites & apps and increased awareness about the benefits of these devices through beauty, influencers are driving the demand for the global facial cleansing devices market.
Selfies and constant picture-taking habit are generating a mindset among the consumers to look all the time, which, in turn, is encouraging the demand for beauty products. Increasing middle class population, growing awareness for skin care, influential marketing, and availability of technologically advanced products is driving the demand for the global facial cleansing devices market.
Global facial cleansing devices market is segmented by product type and end-users.
By product type, the market is segmented into fiber bristle cleansing devices and silicon bristle cleansing devices market.
Silicon bristle cleansing devices are expected to grow at the fastest CAGR during the forecast period 2019–2026. The major factor behind this immense growth is attributed to availability of designer, innovative and high-end facial devices with compact size and its ability to resist bacteria build up.
Silicon bristle cleansing devices are expected to grow at CAGR of 7.9% during the forecast period 2019–2026.
By end-users, the facial cleansing devices market is segmented into household and beauty salon. Market is witnessing a shift from professional beauty device innovation to focused, personalized, and home-use devices. The easier availability of the facial home cleansing devices on an e-commerce website and influential marketing is contributing to household segment growth.
Geographically, the global Facial Cleansing Devices Market is segmented into four regions: North America, Europe, Asia Pacific, and Latin America and the Middle East & Africa (LAMEA).
North America is experiencing the positive growth into the global facial cleansing devices market. Awareness about personal care is increasing in both developed and developing countries including, the U.S., Canada, and Mexico, which has increased the spending on personal care and beauty devices. Moreover, availability of the skin care diagnostic tools like skin analysis, online information, and YouTube videos are increasing the awareness about the facial cleansing devices.
Asia Pacific holds the largest share for the global facial cleansing devices market. Countries in the Asia Pacific region has over 3 billion potential consumers. Changing lifestyle and increasing purchasing power of the consumers in developing countries of the region are likely to increase the demand for more sophisticated offerings in skin care such as facial cleansing devices.
Europe facial cleansing device market is expected to grow rapidly owing to the strong geographical presence of leading players Growing skin problems caused due to excessive pollution and UV radiations are expected to foster the demand further. For instance, in Germany and the U.K, the UV Index reached 7-8 in 2018, causing quick skin-burn. This has increased the demand for various facial cleansing products or devices.
LAMEA is experiencing the positive growth in the global facial cleansing devices market. Vendors engaged in offering innovative facial cleansing devices are expected to give impetus to the market growth during the forecast period. For instance, BRAZILIAN BEAUTY is one of the leading vendors in region engaged in providing various facial cleansing services like, peels, rezenerate, and microdermabrasion.
Some of the key players in the global facial cleansing devices market are Procter & Gamble, Philips, Panasonic, Nu Skin Enterprises, L’Oréal (Clarisonic), Conair, MTG, Hitachi, Remington, YA-MAN, FOREO, Home Skinovations, Carol Cole (NuFace), KAKUSAN, Quasar MD, Kingdom, and Tria.
Facial Cleansing Devices Market Segmentation
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