Fashion Face Mask Market Size Slated to Grow Substantially at 4.2% CAGR During Forecast Period (2022-2027).
The global fashion face mask market is expected to witness the fastest growth due to the increased focus on aesthetics and rising pollution levels globally. The rise in chronic diseases like asthma and other respiratory health problems has created a daily demand for face masks. The increasing disposable income of consumers has significantly boosted the demand for stylish and fashionable face masks. Additionally, the growing popularity of decorative filtration masks among consumers is a significant factor in driving the market growth.
People worldwide are demanding fashion face masks to purify the air and protect themselves from dust, pollution, and harmful sunlight without compromising on their style statement. Furthermore, the recent outbreak of the pandemic COVID-19 and the unprecedented rate of rising cases globally has spurred the demand for face masks, particularly fashion face masks.
Globally, there is a rise in urbanization and industrialization, which has significantly contributed to the pollution levels. Air pollution is one of the significant factors for death, attributing to over 5 million deaths each year. The rising toxic content and air pollutant levels in the air have caused various diseases such as asthma, lung cancer, and premature death, among others. Increasing awareness associated with the benefits of wearing masks and the initiatives to decrease the total number of deaths caused due to air pollution are key factors to drive market growth.
Higher pollution levels have negatively impacted people's outdoor activities and have forced them to stay home. Protective face masks are the most common accessories, especially in countries such as Japan, China, and the U.S., to prevent the illness through high pollution levels. As per the World Health Organization (WHO), more than 80% of the people live in urban areas, which comprise pollution levels that exceed WHO limits. Moreover, according to the American Lung Association, around 150 million Americans are exposed to an unhealthy air environment. As the air quality is deteriorating, people are adopting fashion face masks for purified air and aesthetic purposes. Consumers are opting for attractive and fashionable masks that are not traditionally available in the green and white color, which is expected to flourish the market growth in the near future.
Rising Chronic Diseases May Provide an Impetus to the Market Growth
A vast amount of fashion face mask is being consumed by people suffering from chronic diseases. Globally, the number of people with asthma, allergies, and other lung infections is on the rise, which has created a need for face masks. Around 30,000 Americans have cystic fibrosis, with approximately 1,000 new cases each year. The easy transmission of bacteria between the two affected people has made the use of masks mandatory. The 100% filtration ability of pollution, bacteria, and masks' viruses are stimulating demand for fashion face masks.
Asthmas and allergies to pollen and dust have made it difficult for people to commute to work or go on a vacation. According to the Asthma Organization U.K, around 5.4 million people in the U.K. have asthma, and over 25 million in the U.S. are estimated to have asthma. The wide range of masks has various benefits and uses that are usually opted by urban residents. Several patients and sufferers worldwide are adopting fashion face masks to help them live their daily lives, indicating higher demand during the forecast year.
Outbreak of the Novel Coronavirus Has Propelled the Market Growth
With the scare of the COVID-19 globally, and the social distancing norms imposed by the government becoming the new normal has uplifted the demand for protective fashion face masks. The increasing youth populace in the developing regions is fostering the market for fashion face masks. The basic fabric masks are witnessing huge demand from the geriatrics backed by their softness and better comfort. Additionally, the present situation of the pandemic COVID-19 pandemic has led the face masks into the essentials list, thus driving the market growth.
| Study Period | 2020-2032 | CAGR | 4.2% |
| Historical Period | 2020-2022 | Forecast Period | 2024-2032 |
| Base Year | 2023 | Base Year Market Size | USD XX Billion |
| Forecast Year | 2032 | Forecast Year Market Size | USD XX Billion |
| Largest Market | Asia Pacific | Fastest Growing Market | Europe |
The regional analysis has been made considering the consumption trends of the fashion face masks in the regions of North America, Central, South America and the Caribbean, Europe, Asia-Pacific, the Middle East, and Africa.
Asia-Pacific region is expected to dominate the global fashion face mask market cause of the rising pollution levels in the region. Most western countries have shifted their manufacturing base in APAC due to low environmental standards in the region. Owing to the strong manufacturing sector, the region is facing higher pollutant levels. This factor is anticipated to drive the regional fashion face mask market. The declining air quality, particularly in China and India, have boosted the demand for a fashion face mask. Air pollution is becoming the most significant health problem in India and China. Figures recorded by the Central Pollution Control Board (CPCB) in 2017 revealed that Delhi's air quality index was around 448, making it severe and increasingly toxic.
As per the World Air Quality Index statistics, the air quality index in Beijing reached 153, which is unhealthy and possess various health problems. There is a massive demand for face masks with enhanced filtration or N95 to filter up to 95% of particulate matter. Therefore, people have adopted face masks when outdoors, pushing the demand for fashion face masks significantly in these countries. The below-mentioned info-graph depicts the share of deaths from air pollution in some of the major Asia-Pacific countries in 2017. (%)
Moreover, the novel coronavirus initiated in China has uplifted the demand for fashion face masks. People are adopting face masks to protect themselves from getting infected and curb the nation's spread. In July 2020, a recent outbreak in Beijing alarmed the country for a second wave, thus creating a need for fashion face masks. The future expectations of the second wave of the pandemic in the nation are further expected to drive the regional demand for fashion face masks in the coming five years.
The European region is predicted to have a substantial growth rate in the global fashion face mask market during the forecast period. The growing number of cases in the European countries has boosted the demand for face masks. The region's countries have motivated people to wear masks in public places to stop the spreading chain. Governments of countries like France, Germany, and Italy have restricted the use of surgical masks. They are promoting N95 masks to the common public as the healthcare workers are experiencing shortages.
The leading fashion apparel brands such as Louis Vuitton, Gucci, Dior, Prada, among many others, are channelizing efforts to produce fashion masks concepts for the medical grade as well as consumers Intending to survive in the plummeting economy. The elite target audience of these companies and their higher purchasing power has facilitated the market growth. For instance, Louis Vuitton, a fashion firm in France, is engaged in the manufacturing of face masks to fight coronavirus. The presence of leading apparel brands in the region is accelerating the demand for fashion face masks.
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Online Retail sales are projected to hold the highest market share in the global fashion face mask market owing to the increasing convenience and doorstep delivery options offered by the online platforms. The market is observing a drastic shift towards the online platforms strongly supported by higher internet penetration rates and more consumers spending time on the internet. Online stores are gaining popularity among the key players seeking higher profit margins. Companies are actively working to increase revenue through collaborations with massive online platforms. Today, consumers are attracted to online shopping for one-day delivery options and discounts offered by the e-commerce giants.
Additionally, the companies are channelizing efforts on integrating online buying through the company website, thus giving people a wide range of options. The offline retail sale of fashion face masks is growing at a faster pace after the coronavirus. Huge clothing brands have shifted their preference and commenced fashion face masks that match and complement the outfits. The use of social media and celebrities for promoting the face masks has built a platform for the growth of the retail segment during the forecast period. For instance, in January 2020, Billie Eilish wore a Gucci embroidered face mask for an award function.
The impact of COVID-19 on the global polypropylene market and other businesses was unprecedented and staggering. The markets initially witnessed losses as well. Due to the sudden increase in the need for PPE kits and facemasks for the frontline workers, including doctors, nurses, police, the military, there was a sudden surge in demand for these essentials globally. The demand for non-woven material used in manufacturing masks and protective kits has doubled since the virus outbreak.
China and Europe are the top regions exporting PPE equipment all over the world. The rise in domestic demand has spurred higher production, which is expected to stimulate market growth further. The continuous demand for PPE kits and masks is expected to uplift the market.
