Feminine Hygiene Products Market Size, Share & Trends Analysis Report By Usage Pattern (Disposable, Reusable), By Type (Sanitary Pads, Tampons, Panty Liners, Menstrual Cups, Others), By Distribution Channel (B2B, B2C, Store-Based Retail, Hypermarket & Supermarket, Pharmacy Stores, Convenient Stores, Specialty Stores, Others, Online Retail) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2024-2032

Market Overview

The feminine hygiene products market size is growing at a CAGR of 5.80% during the forecast period of 2021–2029.

Feminine hygiene in recent times has grown in importance. Women are focussing on the overall well-being of their bodies. There is an increasing consensus that personal hygiene plays a crucial role in fighting against infections. Due to the growing variety of feminine hygiene products, consumers can choose a product that is best suitable for their needs.

The global feminine hygiene products market is in its maturity. However, extensive advertising, awareness of health and hygiene, and innovative, smart product development has enabled a healthy growth of the market.

Market Dynamics

Global Feminine Hygiene Products Market Drivers

Online E-commerce to Drive the Feminine Hygiene Market Growth

The global feminine hygiene products market has witnessed phenomenal growth in the past few years especially due to the rise in E-commerce. According to the United Nations Conference on Trade and Development (UNCTAD), global e-commerce sales grew 13% in 2017, accounting for USD 29 trillion. UNCTAD also observed that there was an increase in cross-border online sales, especially in the U.S., from 15% in 2015 to 21% in 2017. This shows that significant internet users are buying products using e-commerce. The boom in e-commerce has become a boon for personal hygiene, as consumers are likely to opt for online shopping for these products.

Organic Sanitary Pads Bringing Forth Lucrative Proposition for the Market

Many Companies are trying to convey the adverse effects of an inorganic sanitary pad, which is made out of cotton, gel, and plastic. Some of the products are even perfumed, which makes the product synthetic. Such synthetic products are manufactured using chlorine compounds, which researchers believe to be a cause for endometriosis, UTI, reduced fertility, and even cancer. Inorganic sanitary pads are believed to take about 500 to 700 years for decomposition due to plastic. Nailen Private Limited’s brand Noraa has introduced organic sanitary pads made out of organic cotton, corn starch, and bamboo. This trend is likely to catch up fast as consumers are day-by-day are inclining towards making an effort in the environmental cause while buying.

Regional Analysis

Asia-Pacific’s Preference for Sanitary Pads

Asia-Pacific, owing to its due to populated countries like China and India, has the largest share in terms of revenue generated through feminine hygiene products, especially the sanitary pad segment. Moreover, the age group 25-40, where the majority of females undergo menstruation, is the largest in China and India. This is one of the primary reasons which has accelerated the growth of the feminine hygiene products market.

Awareness and Right Education — Key Drivers for the Female Hygiene Products Market Growth

Developed and western economies have shown a slightly different trend in terms of product sales. The presence of key players, in tandem with a higher level of awareness and education regarding personal hygiene, has entrenched a positive environment benefiting market growth. Here, tampons, instead of sanitary pads, are the go-to hygiene product amongst consumers. Products that are organic and eco-friendly are more commonly getting sold.

Favorable Government Initiatives in India and South Africa

The global feminine hygiene products market is expected to grow due to the increase in the efforts of governments of developing economies. Countries such as India, South Africa are spreading awareness through government initiatives. For instance, the Government of India in 2018 made tampons and sanitary napkins tax-free while the South African government upon public demand eliminated the taxes on menstrual health products in Oct 2018.

Segmental Analysis

Product Landscape

Feminine hygiene products are those products that are used during menstruation. Products can be looked at through the perspective of usage pattern or the method. The market can also be viewed as per the purpose to which these products are used. Menstrual cups and tampons are meant to be inserted in the vagina, while sanitary napkins and panty liners are intended to use externally.

The use of different products varies according to the region where factors such as culture, loyalty towards the brand, digital outreach, and overall product awareness become essential. Countries such as China, Italy and Mexico heavily use sanitary pads instead of tampons. Whereas countries such as the U.S., the U.K, Germany, and France where tampons are the preferred choice. The feminine hygiene products market has a vast consumer base where menstruating age generally starts around 13 and ends around 50. Due to this broad consumer age-group, companies have to come up with innovative solutions in terms of hygiene products, which can cater to females across all age groups.

Impact of covid-19

There is no doubt that the novel COVID-19 outbreak has severely impacted several industrial verticals, and the aftereffects are too early to be studied. However, unlike other markets data science platform market is analyzed to have a positive impact as its features are helping sectors regain sustainability. Below mentioned are some examples of how data science and its associated platforms & tools are helping sectors amid the outbreak.

• Help in tracking the spread: Graph databases are considered instrumental in depicting a visual representation of how COVID-19 spreads as it studies the link between people, places, and things. Data scientists refer these entities like nodes, and the connections are termed as “Edges”.  It is studied that in the early days of the outbreak, i.e., Q1 of 2020, China being the primary source of the virus, built a graph database tool named “Epidemic Spread”. This thread enabled people to identify their travel details, namely flight numbers, and car license plates to track them. The database will further help link the fellow passengers that have taken the same trips.
• Help to devise a speedier way to handle contact tracing: Contact tracing is one of the effective measures to slow down the spread of COVID-19, which constitutes getting in touch with an individual’s close contacts after being tested positive to suggest self-isolation. Medical experts, along with data scientists at Oxford University, have been studied to have teamed up and designed a mobile phone-based solution with the help of a data science platform to eliminate the need for people to call their contacts manually. Instead of implementing the manual method, those parties get text messages confirming the need for self-isolation. Thus making the process of contact tracing less time-consuming and more efficient.

Such applications of data science and associated platforms in the period of COVID-19 pave the way for several untapped growth opportunities for the global data science platform market.

Recent Developments

• Kimberley-Clark Corporation, in Feb 2019, announced the opening of a global digital technology center in Bengaluru, India. This is expected to enable the company to focus on product development in the Asia-Pacific region.
• Jewel Sanitary Napkins, a U.S.-based company in Jun 2019, announced the launch of its sanitary napkins enhanced by graphene. The use of graphene is beneficial as it helps with cramps, fatigue, bacteria, immune system, and metabolism.
• Unicharm Corporation, in Oct 2019, launched its sanitary napkin Sofy Cool brand in India. The product is integrated with a technology that keeps the area cool, facilitating an irritation-free period.