Home Consumer Products Feminine Hygiene Products Market Share, Demand | Forecast 2029

Feminine Hygiene Products Market

Feminine Hygiene Products Market Size, Share & Trends Analysis Report By Usage Pattern (Disposable, Reusable), By Type (Sanitary Pads, Tampons, Panty Liners, Menstrual Cups, Others), By Distribution Channel (B2B, B2C, Store-Based Retail, Hypermarket & Supermarket, Pharmacy Stores, Convenient Stores, Specialty Stores, Others, Online Retail) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2024-2032

Report Code: SRCP743DR
Study Period 2020-2032 CAGR 5.80%
Historical Period 2020-2022 Forecast Period 2024-2032
Base Year 2023 Base Year Market Size USD XX Billion
Forecast Year 2032 Forecast Year Market Size USD XX Billion
Largest Market Asia Pacific Fastest Growing Market Europe
The sample report only takes 30 secs to download, no need to wait longer.

Market Overview

The feminine hygiene products market size is growing at a CAGR of 5.80% during the forecast period of 2021–2029.

Feminine hygiene in recent times has grown in importance. Women are focussing on the overall well-being of their bodies. There is an increasing consensus that personal hygiene plays a crucial role in fighting against infections. Due to the growing variety of feminine hygiene products, consumers can choose a product that is best suitable for their needs.

The global feminine hygiene products market is in its maturity. However, extensive advertising, awareness of health and hygiene, and innovative, smart product development has enabled a healthy growth of the market.

Market Dynamics

Global Feminine Hygiene Products Market Drivers

Online E-commerce to Drive the Feminine Hygiene Market Growth

The global feminine hygiene products market has witnessed phenomenal growth in the past few years especially due to the rise in E-commerce. According to the United Nations Conference on Trade and Development (UNCTAD), global e-commerce sales grew 13% in 2017, accounting for USD 29 trillion. UNCTAD also observed that there was an increase in cross-border online sales, especially in the U.S., from 15% in 2015 to 21% in 2017. This shows that significant internet users are buying products using e-commerce. The boom in e-commerce has become a boon for personal hygiene, as consumers are likely to opt for online shopping for these products.

Organic Sanitary Pads Bringing Forth Lucrative Proposition for the Market

Many Companies are trying to convey the adverse effects of an inorganic sanitary pad, which is made out of cotton, gel, and plastic. Some of the products are even perfumed, which makes the product synthetic. Such synthetic products are manufactured using chlorine compounds, which researchers believe to be a cause for endometriosis, UTI, reduced fertility, and even cancer. Inorganic sanitary pads are believed to take about 500 to 700 years for decomposition due to plastic. Nailen Private Limited’s brand Noraa has introduced organic sanitary pads made out of organic cotton, corn starch, and bamboo. This trend is likely to catch up fast as consumers are day-by-day are inclining towards making an effort in the environmental cause while buying.

Regional Analysis

Asia-Pacific’s Preference for Sanitary Pads

Asia-Pacific, owing to its due to populated countries like China and India, has the largest share in terms of revenue generated through feminine hygiene products, especially the sanitary pad segment. Moreover, the age group 25-40, where the majority of females undergo menstruation, is the largest in China and India. This is one of the primary reasons which has accelerated the growth of the feminine hygiene products market.

Awareness and Right Education — Key Drivers for the Female Hygiene Products Market Growth

Developed and western economies have shown a slightly different trend in terms of product sales. The presence of key players, in tandem with a higher level of awareness and education regarding personal hygiene, has entrenched a positive environment benefiting market growth. Here, tampons, instead of sanitary pads, are the go-to hygiene product amongst consumers. Products that are organic and eco-friendly are more commonly getting sold.

Favorable Government Initiatives in India and South Africa

The global feminine hygiene products market is expected to grow due to the increase in the efforts of governments of developing economies. Countries such as India, South Africa are spreading awareness through government initiatives. For instance, the Government of India in 2018 made tampons and sanitary napkins tax-free while the South African government upon public demand eliminated the taxes on menstrual health products in Oct 2018.

Report Scope

Report Metric Details
By Usage Pattern
  1. Disposable
  2. Reusable
By Type
  1. Sanitary Pads
  2. Tampons
  3. Panty Liners
  4. Menstrual Cups
  5. Others
By Distribution Channel
  1. B2B
  2. B2C
  3. Store-Based Retail
  4. Hypermarket & Supermarket
  5. Pharmacy Stores
  6. Convenient Stores
  7. Specialty Stores
  8. Others
  9. Online Retail
Company Profiles Procter and Gamble Unicharm Corporation Johnson and Johnson Kimberly-Clark Corporation Svenska Cellulosa Aktiebolaget Edgewell Personal Care Seventh Generation Vivanion Lil-Lets UK Ltd. Essity Kao Corporation Glenmark Hengan International Group Company Limited
Geographies Covered
North America U.S. Canada
Europe U.K. Germany France Spain Italy Russia Nordic Benelux Rest of Europe
APAC China Korea Japan India Australia Taiwan South East Asia Rest of Asia-Pacific
Middle East and Africa UAE Turkey Saudi Arabia South Africa Egypt Nigeria Rest of MEA
LATAM Brazil Mexico Argentina Chile Colombia Rest of LATAM
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
Need a Custom Report?

We can customize every report - free of charge - including purchasing stand-alone sections or country-level reports

Segmental Analysis

Product Landscape

Feminine hygiene products are those products that are used during menstruation. Products can be looked at through the perspective of usage pattern or the method. The market can also be viewed as per the purpose to which these products are used. Menstrual cups and tampons are meant to be inserted in the vagina, while sanitary napkins and panty liners are intended to use externally.

The use of different products varies according to the region where factors such as culture, loyalty towards the brand, digital outreach, and overall product awareness become essential. Countries such as China, Italy and Mexico heavily use sanitary pads instead of tampons. Whereas countries such as the U.S., the U.K, Germany, and France where tampons are the preferred choice. The feminine hygiene products market has a vast consumer base where menstruating age generally starts around 13 and ends around 50. Due to this broad consumer age-group, companies have to come up with innovative solutions in terms of hygiene products, which can cater to females across all age groups.

Market Size By Usage Pattern

Recent Developments

  • Kimberley-Clark Corporation, in Feb 2019, announced the opening of a global digital technology center in Bengaluru, India. This is expected to enable the company to focus on product development in the Asia-Pacific region.
  • Jewel Sanitary Napkins, a U.S.-based company in Jun 2019, announced the launch of its sanitary napkins enhanced by graphene. The use of graphene is beneficial as it helps with cramps, fatigue, bacteria, immune system, and metabolism.
  • Unicharm Corporation, in Oct 2019, launched its sanitary napkin Sofy Cool brand in India. The product is integrated with a technology that keeps the area cool, facilitating an irritation-free period.

Top Key Players

Procter and Gamble Unicharm Corporation Johnson and Johnson Kimberly-Clark Corporation Svenska Cellulosa Aktiebolaget Edgewell Personal Care Seventh Generation Vivanion Lil-Lets UK Ltd. Essity Kao Corporation Glenmark Hengan International Group Company Limited Others

Frequently Asked Questions (FAQs)

What is the estimated growth rate (CAGR) of the Feminine Hygiene Products Market?
Feminine Hygiene Products Market size will grow at approx. CAGR of 5.8% during the forecast period.
The top 10 leading players in global market are, Procter & Gamble, Unicharm Corporation, Johnson & Johnson, Kimberly-Clark Corporation, Svenska Cellulosa Aktiebolaget, Edgewell Personal Care, Seventh Generation, Vivanion, Lil-Lets UK Ltd., Essity.
Asia Pacific has been dominating the global market, accounting for the largest share of the market.
The region with the most rapid expansion in the Feminine Hygiene Products Market is Europe.
The global market report is segmented as follows: By Usage Pattern, By Type, By Distribution Channel.

We are featured on :