Food Blenders and Mixers Market Size, Share & Trends Analysis Report By Type (High Shear Mixer, Shaft Mixer, Ribbon Blender, Double Cone Blender, Planetary Mixer, Screw Mixer and Blender, Others), By Application (Bakery Products, Dairy Products, Beverages, Confectionery, Others), By Technology (Batch, Continuous), By Mode of Operation (Automatic, Semi-automatic), By End-User (Household, Commercial), By Distribution Channel (B2B, B2C) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2024-2032

Market Overview

Food Blenders and Mixers Market Size Anticipated to Touch a CAGR of 7.22% During the Forecast Period 2023-2031.

Food blenders and mixers are the appliances used to mix, grind, and blend the food products for commercial and residential purposes. A mixer helps prepare foods that need mixing and beating, and a blender is used to combine food and other substances, resulting in a consistent and smooth thick texture. Blenders are used in bakeries and confectioneries mainly for dough preparation to make cakes and other bakery products.  The demand for mixers and blenders is growing at a fast pace, primarily for domestic use.

According to Statista, in 2019, around 25.8 million units of blenders were sold through retail channels in the U.S. Some of the significant factors responsible for the growth of the food blenders and mixers market are consumers' dependence on prepared foods and fast foods due to changing lifestyles, robotics and automation in mixing and blending equipment, and increasing consumption of beverages, among others.

Market Dynamics

Growing Food Processing Industry to Propel the Food Blender and Mixer Market Growth

The globally growing food processing industry is the primary factor for market growth. The demand for processed foods and packaged foods is increasing at a higher pace in the developing and developed countries owing to the increasing per capita income, changing lifestyle, and urbanization. People are opting for convenience food and avoiding preparing foods at home due to their hectic lifestyles.

All these factors are giving acceleration to the food processing industry, which is expected to propel the food blenders and mixers market as they are extensively used in the food processing industry to blend dough, beat several substances, and make a paste of various ingredients.

According to the United States Department of Agriculture (USDA), in 2017, there were 36,486 food and beverage processing plants in the U.S. owned by 31,401 companies. According to Statista, the revenue that is expected to generate from the food market in 2020 is USD 7,488,160 million and is expected to grow 3.6% annually. This growth in the food market is expected to significantly impact the food blender and mixer market in the near future.

Regional Analysis

Asia-Pacific is expected to grow at the highest rate in the food blenders and mixers market during 2020-2029. The growth can be attributed to the growing middle-class demographics in the region and increasing disposable income. The consumers in the region are demanding healthy and nutritious food and beverages with new and enhanced flavors. Moreover, the growing government investments and initiatives for the region's industrial and manufacturing sector is further anticipated to propel the market growth. Industrialization policies that include FDI (Foreign Direct Investment) and Export Processing Zones adopted by several developing nations such as India are driving the food processing industry. Such improvements in the food and beverage sector in the region have opened a way for the high growth of food blenders and mixers.

Europe is the dominating market for food blenders and mixers due to a large food processing industry. According to the FoodDrinkEurope, the European food and beverage industry employs 4.57 million people. The food and beverage industry's turnover was around USD 1.3 trillion and USD 263 million in value-added; this makes the food and beverage industry the largest industry in Europe. Moreover, the demand for beverages is high in Europe. All these factors are responsible for the regional market growth.

Segmental Analysis

The food blenders and mixers market has been segmented into bakery products, dairy products, confectionery, and beverages.

Based on Application

Among all these segments, the beverage segment is expected to dominate the food blenders and mixers market in the near future owing to the increasing consumption of healthy beverages such as Juice, Smoothie, among others, by the growing health-conscious demographics. Moreover, the consumption of processed or ready to drink beverages increases faster, which is further expected to drive the market. For instance, according to Statista, the demand for ready-to-drink (RTD) coffee and ready to drink tea is increasing at a fast pace in U.S. Starbucks, one of the leading RTD beverage manufacturer firms has over 31 thousand coffee houses in 2019. The sales of RTD tea in the U.S. reached USD 7.78 billion in 2018 grew by 1.1 percent from the previous year. Moreover, in 2018, the supplement protein RTD beverages market generated revenue of USD 1.18 billion in the U.S. By considering these factors, it is expected that the beverage segment will dominate the food blenders and mixers market in the near future.

Based on End-User

The market has been segmented into households and commercials. The Household segment is expected to dominate the market due to increasing food preparation at home. It is extensively used in making pastes such as ginger and garlic, making juice, and several similar applications. Mixers and blenders have become important kitchen appliances nowadays. However, the commercial segments hold most of the blender's market shares due to the extensive use in the bakery, confectionery, and beverage manufacturing.

Impact of covid-19

The COVID-19 pandemic has caused a global healthcare crisis, leading to changes in healthcare delivery in the majority of areas. COVID-19 is more likely to infect surgeons and patients who visit hospitals for various procedures. Most countries throughout the world proclaimed a state of emergency and imposed lockdowns. Most non-essential treatments and in-hospital therapies, such as elective surgeries, were postponed in the first half of 2020 to limit the spread of the virus and reduce the strain on healthcare infrastructure.

Almost all hospital resources were devoted to providing masks and personal protective equipment (PPE), restricting staff movements, and stopping elective operations. According to Indiana University academic researchers, doctor visits declined by roughly 40% in the first six weeks of the epidemic in the United States, beginning in early March to mid-April.

In the first half of 2020, the number of surgeries declined by 70–80%. As per a report published in the Indian Journal of Surgery in June 2020, outpatient consultations and non-emergency operations decreased from more than 20 cases per day and 40 procedures each month in the first half of 2020 to nearly zero instances. 

This has had a significant influence on healthcare income, as elective procedures account for 20% of overall healthcare revenue in the United States. Although demand for healthcare increased once restrictions were relaxed or lessened, the number of elective surgeries performed after the lockdown is yet to catch up with the pre-COVID-19 situation. This may harm the surgical equipment industry, including fluid management systems and accessories.

Recent Developments