Fruit Powder Market

Market Overview

The global fruit powder market size was valued at USD 16.55 billion in 2022. It is estimated to reach USD 23.65 billion by 2031, growing at a CAGR of 4.05% during the forecast period (2023–2031). In recent years, there has been an inclination towards natural and nutritious food owing to the rising health-consciousness of consumers worldwide, thereby driving the global fruit powder market growth. Moreover, the market has recently witnessed a significant increase in the introduction of various types of fruit powder, leading to new growth opportunities.

Fruit powder is the desiccated state of fruit that has been squashed into a fine, dry powder. The process often entails extracting the moisture from the fruit using techniques like freeze-drying, spray-drying, or air-drying. Consequently, a highly concentrated powder is obtained, which preserves a significant portion of the original fruit's flavour, aroma, and nutritional value. Fruit powders can be prepared from several fruits, including berries, citrus fruits, tropical fruits, and more.

Fruit powders are frequently employed in the food and beverage sector to enhance the taste and appearance of many items, including juices, smoothies, desserts, sauces, and baked goods. Fruit powders can also serve as ingredients in manufacturing vitamins, nutritious products, and alternative sweeteners derived from natural sources. Fruit powder offers ease and a prolonged shelf life compared to fresh fruit. Moreover, fruit powders provide a flexible method to integrate fruit flavors into different applications without the requirement for perishable components.

Market Dynamics

Global Fruit Powder Market Drivers

Increasing Demand for Natural and Nutritious Food

Health-conscious consumers' increasing desire for natural, nutritious food drives the fruit powder market's expansion. Fruit powders, which are abundant in vital vitamins and antioxidants, are in line with this current trend, providing a convenient and easily accessible source of nourishment. It can augment different food items' flavor, visual appeal, and nutritional content without introducing additional calories or sugar.

According to a report by Nielsen, there has been a significant rise in consumer inclination towards natural and health-focused products. Nearly half (41%) of consumers worldwide express a strong willingness to pay a higher price for products that consist of all-natural or organic ingredients. This statistic depicts an enormous surge in natural food demand, augmenting global market growth.

Increased Convenience and Shelf Stability

Fresh fruits are highly perishable and are hard to store and transport over long distances. According to FAO, around 45% of fruits and vegetables are discarded globally, making it one of the categories with the highest wastage rate. This wastage can be prevented by processing the fresh fruits into fruit powder.

Fruit powder's higher stability and lower moisture content than fresh fruit can extend food products' shelf lives and save money on storage and transportation. This renders them a convenient choice for manufacturers and consumers, particularly in areas where specific fruits may not be accessible throughout the entire year. These factors are fostering the market growth.

Global Fruit Powder Market Restraint

Concerns Regarding Nutrient Loss 

Fruit powders are flexible and convenient; however, there are concerns about possible nutrient deterioration during the fruit-to-powder conversion process. Although fruit powders provide convenience, the market expansion is hindered by worries about nutrient degradation during the processing phase.

The Journal of Food Science and Technology study emphasizes that specific drying methods can deteriorate heat-sensitive vitamins. Reportedly, vitamin C is known to be lost during the dehydration process. This challenges manufacturers to maintain the nutritional composition of fruit powders, thereby restricting the market expansion.

Global Fruit Powder Market Opportunities

Rising Product Launches

In recent years, the market players have launched new fruit powders produced from different types of fruits, thereby creating market expansion opportunities. For instance, in October 2021, Wilderness Poets is eager for consumers to experience the latest addition to its range of superfood powders—USDA Organic Freeze-Dried Açai Powder, made from acai berries. Wilderness Poets' Organic Açai Powder is freeze-dried to maintain the potency of its antioxidants, plant-based Omega-3, and anthocyanins. It is rich in antioxidants, has a vibrant purple color, and contains no added sugar.

Additionally, in September 2020, Diana Food, a Symrise Group subsidiary, announced the introduction of an acerola powder that is clean-label, organic, and Fair Trade-certified. This is the first time such a product is being offered on the market for nutritious items. Diana Food states that this acerola powder, rich in antioxidants, is suitable for use in certain countries in tablets, beverages, functional foods, and food preservation. The powder is as pure as dried-on acacia fiber and is certified by FFL, providing unique advantages.

Regional Analysis

Based on region, the global fruit powder market share is bifurcated into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. 

Europe Dominates the Global Market

Europe is the most significant global fruit powder market shareholder and is expected to expand substantially over the forecast period. The European market for fruit powder is impacted by the increasing demand for gluten-free food items, particularly in the United Kingdom, Germany, France, and Italy. Therefore, people in this region seek food goods crafted using natural and uncomplicated components devoid of allergens or additives. As per the Association of European Coeliac Societies (AOECS), the prevalence of coeliac disease in Europe is believed to be 1 in 100 individuals. An autoimmune condition called coeliac disease is typified by the immune system attacking the body's tissues after consuming gluten. Based on the ratio above, it can be postulated that the prevalence of coeliac disease in Europe exceeds 7 million individuals, albeit with an approximate 25% proportion of those afflicted being formally diagnosed.

Furthermore, the European market for fruit powder is distinguished by an increasing focus on sustainability, the availability of organic alternatives, and the widespread use of fruit powders in the bakery and confectionery industry. According to Eurostat, the extent of land dedicated to organic agricultural production in the European Union (EU) is consistently expanding. The agricultural land in the EU increased from 14.71 million hectares (ha) in 2020 to 15.91 million ha in 2021, accounting for 9.9% of the total used agricultural area (UAA). The transition towards organic practices corresponds to the increasing demand for natural and clean-label products, such as fruit powders. Moreover, the European fruit powder market is growing due to the rising demand for super fruit powders, including acai berries, goji berries, and pomegranates. These powders are used in functional beverages, dietary supplements, and nutraceuticals to enhance customers' health and well-being.

The North American market for fruit powder is primarily fueled by the growing consumer preference for natural and organic food items, particularly in the United States and Canada. North America is the largest market for organic food, accounting for nearly half of global retail sales of organic food; the United States is primarily responsible for this proportion. Since 2008, organic food sales have increased annually in the United States relative to total food sales. Organic food constituted an estimated six percent of the overall food sales in the United States in 2020. Hence, this region has an increasing demand for organic fruit powder.

Furthermore, more individuals are tempted to use fruit powder due to its convenience, as fresh fruits are seasonal and require peeling and cutting before eating. Fruits are regarded as a vital component of a nutritious and well-rounded diet. The changing lifestyle and hectic schedules have further fueled the demand for fruit powders in this region. Moreover, the United States Department of Agriculture (USDA) and the U.S. Department of Health and Human Services (HHS) produce the Dietary Guidelines for Americans every five years. These guidelines advise individuals to enhance their consumption of fruits. All these factors contribute to the regional market expansion.

Segmental Analysis

The global fruit powder market is bifurcated into fruit type, technology, application, and distribution channel.

Based on fruit type, the global fruit powder market is bifurcated into grape, apple, mango, banana, berries, and others. 

The mango fruit powder segment dominates the global market. Mango fruit powder is formed by the dehydration and grinding of mango, transforming it into a finely ground, dry powder. This method provides a handy and adaptable means of savoring the taste and obtaining the nutritional advantages of mangoes without requiring access to fresh fruit. The taste of fresh mangoes is preserved, maintaining its sweet and tropical flavor. It adds a powerful mango flavor that enhances the flavor of many foods and drinks.

Moreover, mango fruit powder is known as 'amchur' in India and is widely used in cooking. Aamchur is a tangy spice blend derived from dehydrated raw green mangoes, commonly employed as a zesty condiment. This spice enhances the taste of various dishes and provides the nutritional advantages of mangoes when fresh fruit is unavailable due to seasonal constraints.

Based on technology, the global fruit powder market is segmented into freeze-dried, spray-dried, vacuum-dried, and drum-dried. 

The spray-dried segment is the largest contributor to the market. Spray drying is a process that uses a hot gas to quickly dry a liquid or slurry into a dry powder. This approach is highly recommended for drying thermally sensitive products, such as foods and pharmaceuticals, and materials that must maintain a consistent and tiny particle size. This process is widely used for producing fruit powder. Spray drying is a rapid procedure that enables the retention of the inherent taste and coloration of the fruits. In addition to producing uniformly homogeneous powder, this procedure extracts moisture from fruit powder, allowing it to be stored longer without going bad. Such advantages are anticipated to drive the segment growth.

Based on application, the global fruit powder market is bifurcated into bakery, confectionery, snacks and RTE products, dairy, beverages, soups and sauces, and others. 

The beverages segment owns the largest market share. Fruit powder is a multifaceted component with diverse uses in beverages. Its utilization can augment beverages' taste, color, and nutritional composition. It is frequently employed to impart authentic fruit flavors to beverages. They provide a concentrated essence of the fruit's flavor, eliminating the need for large quantities and the limited shelf life of fresh fruits. It may be combined with other beverage components to provide distinctive and intricate flavor profiles.

Moreover, it can enhance beverages with vivid and authentic colors, eliminating the necessity for synthetic food colorings. This is especially crucial for consumers who have a preference for clean-label items. Likewise, incorporating fruit powder into beverages can enrich them with vitamins, minerals, and fiber, improving their nutritional composition. These factors boost the use of fruit powder in the beverage industry.

Based on the distribution channel, the global fruit powder market is bifurcated into business-to-business and business-to-consumer. 

The business-to-business segment dominates the global market. A business-to-business (B2B) distribution channel is the route or sequence of intermediaries that facilitates the movement of a product or service from the producer or manufacturer to the ultimate business customer. B2B transactions involve businesses as customers rather than individual consumers. Every stage in the distribution channel enhances the worth of the product or service and facilitates its smooth transition from the producer to the final corporate consumer. Within the realm of B2B distribution, the establishment of strong connections and trust among the relevant parties is frequently vital. Transactions in this context may necessitate negotiation, customization, and continuous assistance. The distribution channel's efficacy can substantially impact the success of B2B transactions and partnerships.

Recent Developments

• May 2023- Fruit d'Or, a certified organic cranberry ingredient provider, introduced a new, smaller-mesh-size variant of their Cran Naturelle 100% organic cranberry powder at the Vitafoods Europe trade exhibition in Geneva, Switzerland, from May 9-12.
• June 2023- Cabosse Naturals introduced cacao fruit powder, a potential substitute for processed sugar in the food industry.