Fruits and Vegetable Chips Market Size & Outlook, 2026-2034

Fruits and Vegetable Chips Market Overview

The global fruits and vegetable chips market size was valued at USD 66.55 billion in 2025 and is estimated to reach USD 121.05 billion by 2034, growing at a CAGR of 6.91% during the forecast period (2026–2034). The market is driven by rising consumer preference for healthier, on-the-go snacks, increasing awareness of nutritional benefits, demand for clean-label products, and innovations in flavors and processing techniques, boosting convenience and variety worldwide.

Statistical Insights

• Asia-Pacific held the largest market share, over 35% of the global market.
• North America is the fastest-growing market, with a CAGR of 7.78%
• By product, the fruit chips segment is expected to witness the fastest CAGR of 7.28%.
• Byprocessing technique, the fried segment held the highest market share of over 65%.
• By distribution channel, the online segmentis expected to witness the fastest CAGR of 68%.
• The U.S. fruits and vegetable chips market was valued at USD 16.12 billion in 2024 and reached USD 17.12 billion in 2025.

Source: Straits Research

Market Size & Forecast

• 2025 Market Size: USD 66.55 billion
• 2034 Projected Market Size: USD 121.05 billion
• CAGR (2026-2034): 91%
• Asia-Pacific: Largest market
• North America: Fastest-growing region

Fruit and vegetable chips are snack products made by drying, frying, or baking fresh fruits and vegetables, retaining their natural flavors and nutrients. They offer a healthier alternative to traditional potato chips, providing fiber, vitamins, and antioxidants. Popular varieties include apple, banana, beetroot, carrot, sweet potato, and mixed vegetable chips. These snacks cater to health-conscious consumers seeking convenient, tasty, and shelf-stable options, gaining traction in both retail and e-commerce channels globally.

The market is driven by rising consumer awareness of plant-based nutrition and functional snacks, increasing demand for gluten-free and preservative-free options, and growing adoption in cafes, restaurants, and corporate snacking. Moreover, opportunities exist in leveraging sustainable packaging, targeting emerging markets with rising disposable incomes, and developing fortified or protein-enhanced chips to meet evolving dietary preferences, making these snacks both nutritious and appealing to modern lifestyles.

Latest Market Trends

Shift toward health-conscious snacking

The global shift toward health-conscious snacking is redefining the fruits and vegetable chips market. Consumers are increasingly trading traditional fried snacks for alternatives perceived as healthier, lower in calories, and nutrient-rich. Ingredients like kale, sweet potato, and apple are gaining popularity as people seek guilt-free indulgence without compromising on taste.

This trend is further amplified by rising awareness of diet-related health issues. Shoppers now prioritize snacks that support well-being while offering convenience. As a result, brands are innovating to meet this demand, crafting products that combine wholesome ingredients, natural flavors, and crisp textures to satisfy both health goals and snacking cravings.

Introduction of innovative flavors and exotic fruit/vegetable combinations

The global fruits and vegetable chips market is witnessing a surge in innovative flavors and exotic combinations, driven by consumers’ desire for unique and healthier snacking options. Manufacturers are experimenting with tropical fruits, root vegetables, and mixed blends, enhancing taste and visual appeal while catering to evolving dietary preferences.

The trend toward exotic flavors is gaining momentum across packaged snacks, with increased adoption in retail and e-commerce channels. Brands are leveraging these novel combinations to differentiate their products, attract younger consumers, and capitalize on the growing demand for convenient, nutritious, and visually appealing snack alternatives.

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Market Driver

Growing inclination towards healthier and on-the-go snacking

The global fruits and vegetable chips market is witnessing strong growth in 2025, driven by a growing consumer preference for healthier and on-the-go snacking options. In response, brands are innovating to deliver products that are both nutritious and convenient, incorporating natural ingredients and bold flavors to meet evolving tastes.

• For instance, in the United States, 71% of consumers are opting for healthier snacks in 2025, reflecting a broader trend toward better-for-you food choices. Similarly, a 2025 report from Farmley shows that 55% of Indian consumers now prefer preservative-free snacks, highlighting the global shift toward natural and wholesome options.

This rising health consciousness is encouraging manufacturers to expand product lines, adopt clean-label formulations, and enhance packaging to appeal to modern, health-focused consumers.

Market Restraint

Competition from traditional potato chips and other processed snacks

The growth of the global fruits and vegetable chips market faces challenges from the strong presence of traditional potato chips and other processed snacks. These conventional products are often more affordable, widely available, and familiar to consumers, making it difficult for alternative chips to gain a significant share. Moreover, maintaining consistent taste, texture, and shelf-life in fruits and vegetable chips poses production and distribution challenges. As a result, brands must continuously innovate and educate consumers about the nutritional benefits to overcome resistance and drive adoption.

Market Opportunity

Expansion of online retail and quick-commerce platforms

The global fruits and vegetable chips market in 2025 is witnessing significant growth, driven by the increasing adoption of online retail and quick-commerce platforms. Consumers are increasingly seeking convenient, healthy snacking options that fit into their busy lifestyles, creating new avenues for market expansion. E-commerce and quick-commerce platforms are proving to be vital channels, allowing companies to reach health-conscious consumers efficiently.

• For instance, in 2025, GoPure introduced a new line of vegetable chips featuring functional ingredients like chia seeds and turmeric, marketed for their antioxidant properties. These products have seen strong online sales through platforms like Amazon and the company’s e-commerce site.
• Moreover, India’s major online grocery platform plans to double its business annually by March 2026 and expand to 70 cities from its current 35, while broadening its product range to include electronics, pharmaceuticals, and fashion items, in addition to groceries.

Such factors demonstrate how online channels are accelerating market reach and creating opportunities for innovative fruit and vegetable snack products worldwide.

Regional Analysis

The Asia-Pacific fruits and vegetable chips market is dominating with a market share of over 35%, driven by rising health awareness, increasing demand for convenient snacks, and growing urbanization. Consumers are increasingly seeking nutritious alternatives to traditional potato chips, fueling innovation in fruit- and vegetable-based snacks. Expansion of modern retail and e-commerce channels has enhanced accessibility, while manufacturers are introducing innovative flavors, organic options, and sustainable packaging. Moreover, rising disposable incomes and lifestyle changes, along with supportive government initiatives for processed food industries, are further accelerating growth.

China’s fruits and vegetable chips market is expanding rapidly, with companies like Calbee, Want Want Group, and Lay’s introducing baked, air-dried, and freeze-dried options. Brands are focusing on innovative flavors, organic ingredients, and convenient packaging to cater to health-conscious consumers. Partnerships with e-commerce platforms and modern retail chains ensure wide distribution. Moreover, investment in R&D for nutritional quality, texture improvement, and shelf-life extension is driving market adoption.

India’s fruits and vegetable chips market is witnessing significant growth, with companies such as Haldiram’s, Balaji Wafers, and Too Yumm expanding their product lines with baked, multigrain, and fruit-based snacks. Consumer awareness about functional snacks, coupled with rising disposable incomes and lifestyle shifts, drives adoption. Moreover, continuous innovation and flavor diversification remain key strategies to strengthen brand presence in India’s competitive snacking landscape.

North America: Significantly Growing Region

North America’s fruits and vegetable chips market is the fastest-growing, with a CAGR of 7.78%, fueled by increasing demand for healthier snack alternatives and rising preference for plant-based diets. The growth is supported by modern retail, e-commerce platforms, and strong branding initiatives promoting functional and nutritious snack options. Manufacturers are investing in organic, low-calorie, and preservative-free varieties to meet evolving consumer preferences. Moreover, expanding urban populations, busy lifestyles, and increasing awareness of sustainable and clean-label products are further driving market expansion.

The United States fruits and vegetable chips market is growing steadily, with companies like PepsiCo, General Mills, and Rhythm Superfoods focusing on baked, air-dried, and organic varieties. Brands are innovating with exotic flavors, mix blends, and nutrient-fortified options to meet health-conscious demand. Moreover, marketing campaigns emphasizing natural ingredients and benefits strengthen consumer adoption.

Canada’s market is evolving with companies such as Sensible Portions, Luke’s Organic, and Calbee North America expanding their portfolios. Brands are prioritizing health-oriented formulations, sustainable packaging, and innovative flavors. Moreover, investment in R&D for nutrient retention, product variety, and shelf-life extension strengthens competitiveness, while collaborations with local suppliers ensure high-quality ingredients and sustainability compliance.

Source: Straits Research

Europe Market Trends

Europe’s fruits and vegetable chips market is advancing steadily, supported by consumers’ growing preference for natural, plant-based snacks and transparency in ingredient sourcing. Leading players such as Intersnack Group, Lorenz Snack-World, and PepsiCo Europe are diversifying portfolios with air-dried beetroot, parsnip, and mixed vegetable chips. As per Straits Research, sustainability is a defining theme; manufacturers are prioritizing recyclable packaging and locally sourced produce. Moreover, demand from health-conscious millennials and the expansion of organic private labels in supermarkets are propelling growth.

Latin America Market Trends

In Latin America, the fruits and vegetable chips market is gaining traction as healthier snacking transitions from a niche to a mainstream trend. Companies like Grupo Bimbo and Quala are actively introducing tropical fruit chips such as plantain, mango, and cassava to align with regional tastes. Local brands are also investing in artisanal production methods and natural seasoning. Moreover, the growing influence of fitness culture, coupled with greater health awareness among younger consumers, is boosting sales. Strategic distribution partnerships, especially within supermarkets and online retail, are enabling wider product reach.

Middle East and Africa Market Trends

The Middle East and Africa fruits and vegetable chips market is emerging as a promising frontier, driven by increasing health awareness, westernized snacking patterns, and premium retail expansion. Brands such as Al Rifai, Bare Snacks, and Rhythm Superfoods are launching baked and vacuum-fried vegetable and fruit crisps tailored to regional flavor preferences. The market is witnessing rising adoption of clean-label and gluten-free formulations, catering to wellness-focused consumers. Growth is further supported by investments in local manufacturing and distribution networks, ensuring freshness and affordability.

Product Insights

Vegetable chips dominate the market with over 80% share, driven by their widespread acceptance, versatility, and nutritional appeal. Varieties like potato, sweet potato, beetroot, and carrot are highly preferred by consumers seeking savory, crunchy snacks. Their strong presence in both retail and foodservice channels ensures stable demand, making vegetable chips the backbone of the global fruits and vegetable chips market.

Fruit chips are the fastest-growing segment, expanding at a CAGR of 7.28%. Increasing health awareness and rising demand for natural, minimally processed snacks are boosting the popularity of apple, banana, mango, and mixed fruit chips. North America and Asia-Pacific are leading this growth, where consumers seek functional, on-the-go snacks, steadily increasing the market share of fruit-based chips in global retail and online platforms.

Processing Technique Insights

The fried segment dominates the market with over 65% share, favored for its taste, texture, and affordability. This traditional processing method remains popular across households and foodservice establishments, providing consistent product appeal. Strong distribution networks and consumer familiarity with fried snacks ensure steady demand, making this processing technique the largest contributor to revenue in the global market.

The air-dried segment is the fastest-growing segment, registering a CAGR of 7.13%. Consumers increasingly prefer minimally processed snacks with lower oil content, enhanced nutrition, and longer shelf life. Growth is strongest in regions like Europe and North America, where healthy snacking trends drive the adoption of air-dried fruit and vegetable chips, steadily increasing their market share and popularity in both retail and online channels.

Source: Straits Research

Distribution Channel Insights

Offline distribution dominates the market with over 60% share, including supermarkets, hypermarkets, and convenience stores. Consumers favor in-person purchases for product assessment, variety, and instant availability. Strong retail networks, combined with consistent foot traffic, make offline channels the main contributor to global sales of fruit and vegetable chips, ensuring continued dominance across established and emerging markets.

Online sales are the fastest-growing channel, expanding at a CAGR of 7.68%. E-commerce platforms offer convenience, broader product selection, and doorstep delivery, attracting health-conscious and younger consumers. Rapid digital adoption in Asia-Pacific and North America is fueling growth, enabling brands to expand their reach, increase market share, and capitalize on the rising trend of online snacking purchases globally.

Company Market Share

Leading companies are focusing on innovation in product offerings, emphasizing natural ingredients, and exploring various processing methods such as baking, frying, and freeze-drying. Strategic partnerships and collaborations are being formed to enhance distribution channels and expand market reach. Moreover, there is a growing emphasis on sustainable practices and eco-friendly packaging solutions to align with consumer preferences for environmentally conscious products.

General Mills, Inc.

General Mills, Inc. was established in 1928 in Minneapolis, Minnesota, and has since grown into a leading global food company. The company focuses on producing a wide range of packaged foods, including cereals, snacks, and convenience products. In the fruits and vegetable chips market, General Mills emphasizes healthier snack options, innovative flavors, and convenient packaging, catering to the growing consumer demand for nutritious and on-the-go snacking solutions worldwide.

• October 2025 - General Mills has launched three new limited-edition fruit snack varieties inspired by the Netflix series "Stranger Things" to celebrate Halloween and the show's final season. These snacks include themed versions of classic brands like Fruit by the Foot, Gushers, and Fruit Roll-Ups.

List of key players in Fruits and Vegetable Chips Market

1. PepsiCo, Inc.
2. Calbee North America
3. General Mills, Inc.
4. Kellanova (formerly Kellogg Company)
5. Seneca Foods Corporation
6. Hain Celestial Group, Inc.
7. Luke's Organic
8. Crispy Green, Inc.
9. The Better Chip
10. Rhythm Superfoods
11. Bare Snacks
12. Brothers All Natural
13. Wise Foods
14. Tropical Foods
15. Traina Foods
16. Snack It Forward
17. Greenday Global
18. Plant Snacks
19. Spare Snacks
20. Sunkist Growers, Inc.

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Recent Development

• May 2025 - Utz Brands showcased new flavor innovations at the 2025 Sweets & Snacks Expo. Their brands, including Utz, Zapp’s, Boulder Canyon, and On The Border, featured new fruit and vegetable chip flavors, highlighting the industry's focus on healthier snack options.
• April 2025 - Hey! Chips introduced "Fruit Bites" in Singapore. These snacks are freeze-dried, clean-label, and come in 20g packs priced at SG$4.99 (approx. US$3.73). They're available exclusively at Cold Storage supermarkets.
• September 2025 - BranchOut Food expanded its product line by launching a multipack of crunchy fruit crisps. The pack includes equal portions of pineapple, strawberry, and banana crisps. These are positioned in high-traffic areas dedicated to kids’ snacks and school lunches.