Gellan Gum Market

Market Overview

The global gellan gum market size was valued at USD 2.30 billion in 2021. It is projected to reach USD 4.26 billion by 2030, growing at a CAGR of 7.08% during the forecast period (2022–2030). Factors like the expansion of online retail platforms and rising demand for food additives stimulate market growth.

The bacterium sphingomonas elodea produces gellan gum, a viscous soluble fiber, from lactose (cheese whey) or glucose (corn starch). Gellan gum is a food additive used to stabilize, bind, or texturize food. In comparison to other gelling agents like guar gum, carrageenan, agar-agar, and xanthan gum, gellan gum has similar qualities. Due to developments in the food and beverage industries, there has been an increase in demand within the global market.

Gellan gum has a diverse range of uses in the food industry, which is essential to consider from the standpoint of market expansion. The fact that gellan gum dissolves in water allows for its use in various food-related applications. In essence, gellan gum is an anionic polysaccharide made possible by Pseudomonas elodea. Gellan gum is created by repeatedly using tetrasaccharides and individual monomers. The demand for better polysaccharides has recently contributed to the growth of the global gellan gum market.

Market Dynamics

Driving Factors

Expansion of Online Retail Platforms

The growth of online shopping platforms would probably increase the supply and demand of gellan gum in the market. Many shops currently collaborate or run their online storefronts where customers can learn more about the business and the products it sells. Increased product options and the ability to compare prices have contributed to the rise in the number of people who shop online. In addition, it improves the accessibility and availability of the necessary products, which will contribute to the growth of the gellan gum market shortly.

Rising Demand for Food Additives

One of the substantial factors fueling the growth of gellan gum is the rising demand for food additives on the international market. Gellan gum is primarily used in ice cream, dairy drinks, candies, and yogurt as a thickener, stabilizer, and emulsifying agent. Its natural qualities, such as its lack of reactivity with other ingredients or colors, make it simple to incorporate into any product without changing its flavor or appearance while still delivering desired functional benefits. These characteristics make them preferable to synthetic polymers, which may be unhealthy due to the manufacturing processes used to create these polymer-like substances. In addition to this factor, some consumers favor plant-based remedies over those made from chemicals, which drives up demand for gellan gum.

Restraining Factors

Stringent Regulations and High Costs

To comply with strict regulations and standards worldwide, increasing competition, inflation, and fluctuating raw material prices hamper market growth. The cost of extracting and commercializing food-grade gellan gum is high, which is expected to impede market expansion in the coming years. Another factor anticipated to restrain the global market for food-grade gellan gum during the forecast period is the availability of numerous alternatives.

Regional Analysis

The global gellan gum market is segmented into four regions, namely North America, Europe, Asia Pacific, and LAMEA.

North America dominates the global market in terms of demand due to the size of the food and pharmaceutical sectors in the area and the variety of uses for the product in the food and beverage sector. Germany is the world's second-largest food and beverage processing nation, allowing for the best possible product utilization. Due to the high production volumes of the gellan gum market in China, Asia-Pacific is anticipated to dominate the market in terms of production. The desire for novel items, increased consumer disposable income, and altering consumer preferences are expected to contribute to this region's growth during the forecast period.

Segmental Analysis

The global gellan gum market is segmented by type and application.

Based on Type

The market is bifurcated into high and low acyl content.

The high acyl content accounts for most of the market because there is an increase in the demand for beverages made from plant proteins. The taste of these beverages is manipulated by adding high acyl Gallen gum during production. High acyl gellan gum has excellent gel properties and is one of the best thickeners and stabilizers on the market. It has many advantages over other colloids, including good flavor release, high thermal stability, water-holding, suspension, and thermally reversible flexibility. High acyl gellan gum is more adaptable and practical because of these qualities.

Based on Application

The market is categorized into cosmetic and personal care, food and beverage, pharmaceuticals, and others.

The food and beverage segment dominates the global market. This is attributed to the consumer's shift to a vegan diet, which encourages them to forego all products derived from animals and switch to a regular diet of plant-based foods. Food and beverage consumption is predicted to account for the most significant portion of the major application segment. The food and beverage industry's fastest-growing application is anticipated to be dairy products. Due to its use in various beauty products, the product is also anticipated to grow in the personal care and cosmetics segment. The demand for beauty products is anticipated to increase due to shifting consumer lifestyles and rising middle-class spending worldwide.

Recent Developments

• January 2022- Huber Engineered Materials Completed the Acquisition of Magnifin. The Huber Engineered Materials (HEM) acquisition of RHI Magnesita's (RHIM) 50% ownership stake in the 50/50 joint venture, MAGNIFIN Magnesiaprodukte GmbH & Co. K.G. ("MAGNIFIN").
• May 2022- DSM and the World Food Programme partnered to improve nutrition worldwide. Royal DSM, a global purpose-led science-based company, and the World Food Programme (WFP), the world's largest humanitarian organization, have agreed to extend their partnership and scale-up rice fortification worldwide for a further three years.