Research Methodology – Generative AI in Software Development Lifecycle Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Generative AI in Software Development Lifecycle Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Generative AI in Software Development Lifecycle Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Trends in artificial intelligence technology and its application in software development
- Market demand for Generative AI in different regions
- The number of companies employing Generative AI in their software development lifecycle
- Investment in research and development of Generative AI technologies
- Market strategies adopted by key players in the industry
- The marketâs historical growth rate and its potential development in the future
- Regulatory policies impacting the market
- Adoption rate of Generative AI in different industries
Key Market Indicators
- Yearly spending on Generative AI in software development
- Growth rate of the Generative AI market in software development
- Market share of major players in this field
- Number of new entrants in the market
- Yearly growth in the demand for Generative AI in software development
- Allocation of funds for research and development of Generative AI
Growth Trends
- Increasing adoption of Generative AI in software development due to improved efficiency and reduction in the time taken for the software development lifecycle
- Increased investment in artificial intelligence technology
- Innovation and evolution in the applications of Generative AI in the software development process
- Growth in the integration of Generative AI with other advanced technologies like machine learning and deep learning
- Expansion in the usage of Generative AI in various industries such as healthcare, finance, retail, and more
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Generative AI in Software Development Lifecycle Market. Key inputs include:
Company-Level Information
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
Industry and Government Sources
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Generative AI in Software Development Lifecycle Market
Market Intelligence Sources
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
Macro & Consumer Insights
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
Expert Insights & KOL Engagements
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
Focused Discussions & Panels
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
Data Validation & Business POV
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
Forecasting is carried out using proprietary models that combine:
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights