Research Methodology – Geofencing Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Geofencing Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Geofencing Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- The total number of consumers who are currently using Geofencing applications or services.
- The percentage of businesses or consumers that have the potential to use Geofencing in the future.
- The average revenue per user for companies offering Geofencing solutions.
- Number of competitors in the Geofencing market.
- Overall growth rate of the technology sector and its impact on the Geofencing industry.
- Investments and advancements of Geofencing technology in various sectors like retail, healthcare, logistics etc.
- Effect of regulations and policies on the Geofencing market.
- Technological infrastructure capabilities of the potential market.
Key market Indicators
- Funding and investments made in the Geofencing industry.
- Partnerships, mergers, and acquisitions in the Geofencing market.
- Market trends of related products or technologies like GPS, beacons, RFID etc.
- New product launches in the Geofencing market.
- Regulatory policies affecting the implementation of this technology.
- Changes in consumer behavior or market demand.
Growth trends
- Increasing trend of use of geofencing among various sectors/industries.
- Increasing usage of smartphones and GPS by consumers, leading to increased opportunities for Geofencing.
- Rapid urbanization and the growing need for efficient and real-time tracking systems.
- Growth of e-commerce and online retail markets driving the growth of the Geofencing sector for enhanced customer engagement.
- Advancements in AI and Machine Learning enhancing the capabilities of Geofencing.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Geofencing Market. Key inputs include:
Company-Level Information
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
Industry and Government Sources
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Geofencing Market
Market Intelligence Sources
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
Macro & Consumer Insights
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
Expert Insights & KOL Engagements
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
Focused Discussions & Panels
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
Data Validation & Business POV
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
Forecasting is carried out using proprietary models that combine:
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights