Medical Aesthetics Market Size, Share & Trends Analysis Report By Procedures (Invasive Procedures, Non-invasive Procedures), By Age Group (18-34 years, 35-50 years, 51-64 years, 65 years and above), By Gender (Male, Female), By End-User (Aesthetic Clinics, Cosmetology Clinics, Dermatology Clinics, Hospitals, Clinics, and Medical Spas, Others) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2025-2033

Medical Aesthetics Market Size

The global medical aesthetics market size was valued at USD 82.99 billion in 2024 and is projected to reach from USD 91.58 billion in 2025 to USD 213.19 billion by 2033, growing at a CAGR of 9.7% during the forecast period (2025-2033).

Medical aesthetics encompasses a diverse range of procedures aimed at enhancing an individual’s appearance and boosting their self-confidence. These treatments, which often involve minimally invasive or non-invasive techniques, are designed to address various aesthetic concerns without the need for extensive surgery. Common procedures include Botox injections for reducing the appearance of fine lines and wrinkles, dermal fillers for adding volume and contour to the face, and chemical peels for improving skin texture and tone.

In addition to these, laser treatments are widely used for skin resurfacing, hair removal, and addressing pigmentation issues. At the same time, microdermabrasion and microneedling are popular for rejuvenating the skin and promoting collagen production. These procedures not only improve physical appearance but also significantly enhance psychological well-being, contributing to higher self-esteem and confidence.

The chart below represents the top 5 medical aesthetics surgical procedures.

Source: Straits Analysis and The Aesthetic Society

The pie chart provided shows the most popular medical aesthetic surgical procedures of 2023, emphasizing the increasing demand for body contouring and anti-aging treatments. The increasing number of surgical procedures, which grew by 2.9% from 2022 to 2023 and 10.2% from 2019 to 2023, underscores a growing demand for aesthetic surgery.

This trend is driving the expansion of the market and solidifying the popularity of these procedures.

Medical Aesthetics Market Trends

Rise of minimally invasive procedures

The rise of minimally invasive procedures like Botox injections, dermal fillers, and laser treatments is gaining popularity due to their less invasive nature and shorter recovery times.

• For instance, in February 2024, according to the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), minimally invasive procedures accounted for 83 percent of the total number of procedures performed in 2023. Of minimally invasive procedures, the three most common treatments were neurotoxins, fillers, and topical treatments (micro-needling and chemical peels).

This trend reflects a shift towards minimally invasive options that offer natural-looking results and allow individuals to return to their daily lives with minimal disruption.

Increasing demand for personalized treatments

The increasing demand for personalized treatments is a notable trend in the market, as patients seek tailored solutions that address their specific needs and goals.

• For instance, in May 2024, Acorn Biolabs, a personalized regenerative medicine company, announced it had secured more than USD 8 million in Series A funding across multiple closings for developing a pipeline of personalized products in aesthetics, orthopedics, and other markets.

This investment highlights the growing interest in personalized treatments and the potential for innovative companies to meet this rising demand.

Medical Aesthetics Market Growth Factors

Growing acceptance and accessibility of medical aesthetics

Medical aesthetics is gaining popularity due to increased awareness of its benefits for self-confidence and overall well-being. Technology advancements have made procedures safer and more accessible while evolving beauty standards reduce the stigma around enhancements.

• For instance, in June 2024, Allergan Aesthetics launched the A-Z of Medical Aesthetics campaign to educate and empower patients over 18 years of age. This initiative aligns with the broader trend of increased acceptance and openness in the aesthetics industry.

The increasing popularity of this trend indicates that medical aesthetics is set to become more influential in people's lives, thereby driving market growth.

Growing demand for personal enhancement

The growing demand for personal enhancement is fuelling a surge in aesthetic procedures, driven by factors like growing awareness about fitness & overall appearance and increased acceptance.

• For instance, according to the 2022 data from the International Society of Aesthetic Plastic Surgery (ISAPS), liposuction emerged as the most performed procedure, with 2,303,929 cases, followed by Breast Augmentation at 2,174,616. Eyelid Surgery ranked third with 1,409,103 procedures, Abdominoplasty was fourth with 1,180,623, and Breast Lift came fifth with 955,026 procedures.

Thus, the increasing popularity of aesthetic procedures reflects a growing demand for individuals to enhance their appearance and boost their self-confidence, thereby contributing to market growth.

Restraining Factors

Rising costs

The high cost of medical aesthetic procedures can be a significant barrier for many individuals, limiting accessibility to these treatments. For instance, according to the Aesthetic Plastic Surgery National Databank Statistics, the average cost of a surgical procedure increased by 12% in 2022, and the cost of a non-surgical procedure decreased by 10%. Prior to 2022, surgeons' fees had remained largely unchanged in recent years. This example highlights the rising costs associated with aesthetic procedures, which can impact market demand and accessibility. As a result, many individuals may opt for less expensive alternatives or delay treatments altogether, potentially affecting the overall growth of the medical aesthetics market.

Market Opportunities

Technological advancements

Technological advancements are creating significant opportunities in the global medical aesthetics market. Innovations in laser technology, radiofrequency (RF) devices, and advanced injectables are leading to more effective, minimally invasive treatments with shorter recovery times. For instance, the development of picosecond lasers has improved tattoo removal and skin resurfacing, offering faster results with fewer sessions. Similarly, non-surgical body contouring solutions, such as CoolSculpting, have gained popularity due to their ability to target fat cells without surgery.

Additionally, AI-driven technologies and 3D imaging systems allow for personalized treatment plans and better patient outcomes. For example, 3D imaging software enables aesthetic practitioners to simulate post-treatment results, giving patients a clearer understanding of potential outcomes before undergoing procedures. These advancements not only enhance patient satisfaction but also expand the market by making treatments more accessible and desirable. The continuous evolution of medical aesthetics technology offers opportunities for both established and emerging companies to meet growing consumer demand.

Regional Insights

North america: dominant region with 42.72% market share

The North American medical aesthetics market leads globally, driven by rising disposable incomes and evolving societal norms that increasingly favor cosmetic enhancements. Non-surgical treatments like Botox and dermal fillers have surged in popularity, offering less invasive options with quick recovery times.

The U.S. remains at the forefront of this growth, benefiting from its cutting-edge healthcare infrastructure, the widespread acceptance of aesthetic procedures, and a high concentration of certified cosmetic surgeons. These factors, coupled with ongoing technological advancements, position North America as a dominant force in the medical aesthetics industry.

Asia pacific: fastest growing region with the highest market cagr

The Asia Pacific medical aesthetics market is experiencing rapid growth, fueled by rising awareness of non-surgical procedures and an expanding middle class with increased spending power. Countries like South Korea and Japan are leading this surge, with South Korea emerging as a global hub for advanced cosmetic surgeries. However, despite this growth, the region faces challenges such as complex regulatory landscapes and cultural sensitivities toward beauty standards, which may influence the adoption of certain treatments.

Country insights

The medical aesthetics market is experiencing significant growth and diversification worldwide, with each region uniquely shaping its evolution. As countries invest in research, development, and healthcare infrastructure, they create distinct market dynamics.

Understanding these specific factors is crucial for identifying global trends and emerging opportunities. This section explores key developments, market leaders, and regulatory environments across various countries, highlighting how their contributions drive innovation and adoption in medical aesthetics.

Below are a few illustrative examples.

• U.S. – The U.S. is witnessing a significant shift from invasive to minimally invasive cosmetic procedures, as highlighted by the American Society of Aesthetic Plastic Surgeons (ASPS). In 2022 alone, approximately 23.7 million minimally invasive procedures were performed in the U.S., reflecting growing consumer preference for treatments with quicker recovery times and fewer risks. Moreover, more people are opting for permanent procedures, such as fat grafting, fillers, and lip advancements.
• Mexico- Medical tourism in Mexico is emerging as a major driving factor in the market, with patients drawn to a range of aesthetic procedures such as buttocks augmentation, hip dip correction, body contouring, etc. In 2023, approximately 1,714, 952 aesthetic procedures were performed in Mexico, and among these, 782413 were non-surgical procedures.
• Japan – Japan's cities are seeing a sharp rise in the number of clinics offering beauty treatments such as hair removal and cosmetic surgery. For example, in May 2024, according to NHK, there were 298 clinics established as "general incorporated associations," a six-fold increase over the previous five years.
• Singapore – Singapore stands in 2nd position for high-quality healthcare facilities and services, according to the Medical Tourism Index, which significantly drives the market. With state-of-the-art multi-specialty centers collaborating with global excellence, the country attracts both local and international patients, boosting demand and fostering investment in innovative aesthetic procedures and services.
• South Korea- South Korea focuses on developing cutting-edge, non-invasive aesthetic treatments. For instance, in March 2022, ilooda, a leading medical device manufacturer in South Korea, launched its latest innovation, "hyzer me,” into the market, marking a new era in aesthetic lifting technology. "hyzer me" is a High-Intensity Focused Ultrasound (HIFU) device delivering 30W of powerful performance.
• France – France benefits from its robust infrastructure and expertise in evaluating and approving advanced aesthetic treatments as a leading player in European healthcare and a hub for regulatory excellence. For example, in January 2022, The European Union's (EU's) Heads of Medicines Agencies (HMA) issued a positive opinion on the approval of Hugel's Letybo, a product containing botulinum toxin (BTX) for the treatment of wrinkles on the forehead.
• Turkey – In 2023, Turkey continued to see high levels of medical tourism for aesthetic treatment, maintaining figures similar to 2022. In that year, over 1.25 million foreigners visited Turkey for medical treatment, reflecting an 88% increase from 2021, when more than 670,000 international patients received care. This trend highlights Turkey's growing prominence in the medical aesthetics sector since the COVID-19 pandemic.
• Dubai – Dubai is a popular destination of medical tourism for cosmetic, dental, and fertility treatments. The world-class infrastructure and international doctors with a multitude of specialties make Dubai a hot spot for patients looking for a variety of aesthetic procedures like face lifts, eyebrow lifts, buttock augmentation, or face contouring procedures.

Medical Aesthetics Market Segmentation Analysis

By procedures

The market is bifurcated into invasive procedures (breast augmentation, liposuction, nose reshaping, eyelid surgery, tummy tuck, and others) and non-invasive procedures (botox injections, soft tissue fillers, chemical peel, laser hair removal, microdermabrasion, and others)). The non-invasive procedures segment dominates the market due to their minimal downtime, lower risk, and high demand for effective, non-surgical solutions. Thus, key market players are focusing on introducing innovative products.

• For instance, in June 2024, Singclean, a leading Chinese manufacturer, announced at IMCAS Asia that their Singfiller and Singderm HA fillers will launch in Thailand in November 2024.

Such developments indicate the growing global interest in non-invasive treatments, reinforcing their leading position in the market.

By age group

The market is divided into 18-34 years, 35-50 years, 51-64 years, and 65 years and above. The 18-34 years segment dominates the market, as younger consumers are increasingly interested in preventative measures to maintain their appearance, leading to earlier adoption of treatments.

• For instance, according to the Aesthetic Plastic Surgery National Databank 2023, most breast augmentations (54.6% of the total) and rhinoplasties (66.7%) took place in 18–34-year-olds, whereas botulinum toxin injectables and liposuction were most popular among those aged 35–50 (47.9% and 43.3% of the total).

Thus, the growing focus on aesthetic procedures among younger individuals is driven by their access to advanced treatments and a strong emphasis on cosmetic enhancement.

By gender

The market is divided into male and female. The female segment dominates the market owing to a higher demand for cosmetic procedures, cultural emphasis on appearance, proactive health trends, targeted product development, and increased economic independence.

• For instance, 88% of medical spa patients are women, according to AmSpa’s State of the Industry Report 2022. While there is growing acceptance of aesthetic procedures among men, women still hold the most buying power in this industry.

The substantial percentage of female patients underscores their significant role and continued influence in shaping industry trends and preferences.

By end-user

The market is divided into aesthetic clinics, cosmetology clinics, dermatology clinics, hospitals, clinics, medical spas, and others. The aesthetic clinics segment dominates the market due to their specialized focus on cosmetic procedures and treatments, which attracts a significant number of patients seeking targeted aesthetic enhancements.

• For instance, according to the Aesthetics Industry UK Statistics 2023 published by PolicyBee UK, there are at least 940 aesthetic clinics in the UK, and 69% of aesthetic practitioners are doctors, dentists, or nurses. Additionally, 501,822 aesthetic procedures were carried out in the UK in 2022, with aesthetic injectables like Botox being the most performed.

Thus, the concentration of specialized services and high procedure volume in aesthetic clinics underscores their leading position in the market.

Company Market Share

Key players are employing various strategies, such as developing innovative products and services with advanced technology, forging collaborations with other firms, expanding their outlets, and making corporate investments. By integrating these methods, they enhance their competitive edge and drive growth in the market.

Cynosure, Inc.: An emerging player in the market

Cynosure, Inc. is a provider of medical aesthetic treatment systems that enable dermatologists, plastic surgeons, medical spas, and other healthcare practitioners to perform non-invasive and minimally invasive procedures. The company's broad portfolio of products spans several major categories, including skin revitalization, body contouring, and hair removal.

Recent developments at Cynosure, Inc. include:

• In January 2024, Cynosure, Inc., a manufacturer of lasers for medical and aesthetic treatment applications, and Hahn & Company, a private equity firm based in Seoul, South Korea, which has recently acquired Lutronic, announced that they had entered into a definitive merger agreement to create a leading global medical aesthetics technology company.

Recent Developments

• September 2024- Allergan Aesthetics, an AbbVie company, announced that BOTOX Cosmetic (onabotulinumtoxinA) is available for the treatment of masseter muscle prominence (MMP) in China. The masseter is one of the muscles in the lower face involved in chewing, and the prominence of the masseter muscle can result in a wide and square lower face shape.
• July 2024- Crescita Therapeutics Inc., a growth-oriented, innovation-driven Canadian commercial dermatology company, announced it had signed an exclusive distribution agreement with NanoPass Technologies Ltd., a pioneer in the development and commercialization of an advanced intradermal delivery device, to launch and distribute MicronJetTM600 in the Canadian medical aesthetics market.

Analyst Opinion

As per our analyst, the global medical aesthetics market is poised for significant growth, driven by rising awareness of aesthetic procedures, increased demand for personalized treatments, growth in minimally invasive techniques, technological advancements, and a focus on safety and ethical standards.

Key opportunities include the expanding popularity of non-invasive treatments, the rise of telemedicine for consultations, and the growing acceptance of aesthetic procedures among younger demographics. Moreover, there is potential for innovation in product development and enhanced treatment options.

While challenges such as high costs, temporary results, and associated risks may hinder expansion, the market is expected to grow steadily by capitalizing on these emerging opportunities.