Medical Aesthetics Market Size & Outlook, 2025-2033

Medical Aesthetics Market Overview

The global medical aesthetics market size was valued at USD 71.91 billion in 2024 and is projected to reach from USD 77.47 billion in 2025 to USD 213.19 billion by 2033, growing at a CAGR of 9.7% during the forecast period (2025-2033). The growth is being driven by increasing acceptance and accessibility of medical aesthetic procedures, rising demand for personal enhancement, and advances in non-invasive/minimally invasive techniques

Key Market Indicators

• North America dominated the medical aesthetics industry and accounted for a 42.72% share in 2024.
• Based on procedures, the non-invasive procedures held the largest share around 39.21% of the market in 2024, due to safety, demand, innovation; Singclean expanding HA fillers in Thailand highlights global growth.
• Based on age group, the aesthetics market is dominated by 18–34 year olds, driven by early treatment adoption, preventative measures, and strong cosmetic enhancement demand.
• Based on gender, the female segment leads the aesthetics market, driven by higher demand, cultural emphasis, economic independence, and strong influence on industry trends.
• Based on end-user, aesthetic clinics dominate the market, driven by specialized services, high procedure volumes, and strong patient demand for targeted cosmetic enhancements.

Market Size & Forecast

• 2024 Market Size: USD 71.91 billion
• 2033 Projected Market Size: USD 213.19 billion
• CAGR (2025–2033): 9.7%
• North America: Largest market in 2024
• Asia Pacific: Fastest-growing region

Medical aesthetics encompasses a diverse range of procedures aimed at enhancing an individual’s appearance and boosting their self-confidence. These treatments, which often involve minimally invasive or non-invasive techniques, are designed to address various aesthetic concerns without the need for extensive surgery. Common procedures include Botox injections for reducing the appearance of fine lines and wrinkles, dermal fillers for adding volume and contour to the face, and chemical peels for improving skin texture and tone.

In addition to these, laser treatments are widely used for skin resurfacing, hair removal, and addressing pigmentation issues. At the same time, microdermabrasion and microneedling are popular for rejuvenating the skin and promoting collagen production. These procedures not only improve physical appearance but also significantly enhance psychological well-being, contributing to higher self-esteem and confidence.

The chart below represents the top 5 medical aesthetics surgical procedures.

Source: Straits Analysis and The Aesthetic Society

The pie chart provided shows the most popular medical aesthetic surgical procedures of 2023, emphasizing the increasing demand for body contouring and anti-aging treatments. The increasing number of surgical procedures, which grew by 2.9% from 2022 to 2023 and 10.2% from 2019 to 2023, underscores a growing demand for aesthetic surgery.

This trend is driving the expansion of the market and solidifying the popularity of these procedures.

Market Trends

Rise of Minimally Invasive Procedures

The rise of minimally invasive procedures like Botox injections, dermal fillers, and laser treatments is gaining popularity due to their less invasive nature and shorter recovery times.

• For instance, according to the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), minimally invasive procedures accounted for 83 percent of the total number of procedures performed in 2023. Of minimally invasive procedures, the three most common treatments were neurotoxins, fillers, and topical treatments (micro-needling and chemical peels).

This trend reflects a shift towards minimally invasive options that offer natural-looking results and allow individuals to return to their daily lives with minimal disruption.

Increasing Demand for Personalized Treatments

The increasing demand for personalized treatments is a notable trend in the market, as patients seek tailored solutions that address their specific needs and goals.

• For instance, Acorn Biolabs, a personalized regenerative medicine company, announced it had secured more than USD 8 million in Series A funding across multiple closings for developing a pipeline of personalized products in aesthetics, orthopedics, and other markets.

This investment highlights the growing interest in personalized treatments and the potential for innovative companies to meet this rising demand.

To get more insights about this report Download Free Sample Report

Medical Aesthetics Market Drivers

Growing Acceptance and Accessibility of Medical Aesthetics

Medical aesthetics is gaining popularity due to increased awareness of its benefits for self-confidence and overall well-being. Technology advancements have made procedures safer and more accessible while evolving beauty standards reduce the stigma around enhancements.

• For instance, in June 2024, Allergan Aesthetics launched the A-Z of Medical Aesthetics campaign to educate and empower patients over 18 years of age. This initiative aligns with the broader trend of increased acceptance and openness in the aesthetics industry.

The increasing popularity of this trend indicates that medical aesthetics is set to become more influential in people's lives, thereby driving market growth.

Growing Demand for Personal Enhancement

The growing demand for personal enhancement is fuelling a surge in aesthetic procedures, driven by factors like growing awareness about fitness & overall appearance and increased acceptance.

• For instance, according to the 2024 data from the International Society of Aesthetic Plastic Surgery (ISAPS),total aesthetic procedures amounted to 38 million in 2024 with 20.4 million being non surgical while 17.4 million being surgical. The total number of aesthetic procedures has increased by 42.5% since 2020. Eyelid surgery was the most performed surgery with cases rising to 2.1 million while rhinoplasty came in second with 1 million cases.

Thus, the increasing popularity of aesthetic procedures reflects a growing demand for individuals to enhance their appearance and boost their self-confidence, thereby contributing to market growth.

Restraining Factor

Rising Costs

The high cost of medical aesthetic procedures can be a significant barrier for many individuals, limiting accessibility to these treatments.  

• For instance according to the American Society of Plastic Surgery 2024 report, the average physician fee for common cosmetic surgical procedure such as breast augmentation costs between $4,575 and $8,000 while an for an Abdominoplasty or “tummy tuck” a surgeon can charge on an average between $8,000 and $13,500. 

 As a result, many individuals may opt for less expensive alternatives or delay treatments altogether, potentially affecting the overall growth of the medical aesthetics market. 

Market Opportunity

Technological Advancements

Technological advancements are creating significant opportunities in the global medical aesthetics market. Innovations in laser technology, radiofrequency (RF) devices, and advanced injectables are leading to more effective, minimally invasive treatments with shorter recovery times. For instance, the development of picosecond lasers has improved tattoo removal and skin resurfacing, offering faster results with fewer sessions. Similarly, non-surgical body contouring solutions, such as CoolSculpting, have gained popularity due to their ability to target fat cells without surgery.

Additionally, AI-driven technologies and 3D imaging systems allow for personalized treatment plans and better patient outcomes. For example, 3D imaging software enables aesthetic practitioners to simulate post-treatment results, giving patients a clearer understanding of potential outcomes before undergoing procedures. These advancements not only enhance patient satisfaction but also expand the market by making treatments more accessible and desirable. The continuous evolution of medical aesthetics technology offers opportunities for both established and emerging companies to meet growing consumer demand.

Regional Insights

The medical aesthetics industry was dominated by North America in 2024, accounting for 42.72% of the market. The North American medical aesthetics market leads globally, driven by rising disposable incomes and evolving societal norms that increasingly favor cosmetic enhancements. Non-surgical treatments like Botox and dermal fillers have surged in popularity, offering less invasive options with quick recovery times.

The U.S. remains at the forefront of this growth, benefiting from its cutting-edge healthcare infrastructure, the widespread acceptance of aesthetic procedures, and a high concentration of certified cosmetic surgeons. These factors, coupled with ongoing technological advancements, position North America as a dominant force in the medical aesthetics industry.

The U.S. is witnessing a significant shift from invasive to minimally invasive cosmetic procedures, as highlighted by the American Society of Aesthetic Plastic Surgeons (ASPS). In 2024 due to reliance on Ozempic and WeGovy medication for weight loss, follow up surgeries were substantial. Abdominoplasty was the third most popular common surgery in 2024 with 171,064 procedures performed. Moreover, more people are opting for permanent procedures, such as fat grafting, fillers, and lip advancements.

Asia Pacific Market Trends

The Asia Pacific medical aesthetics market is experiencing rapid growth, fueled by rising awareness of non-surgical procedures and an expanding middle class with increased spending power. Countries like South Korea and Japan are leading this surge, with South Korea emerging as a global hub for advanced cosmetic surgeries. However, despite this growth, the region faces challenges such as complex regulatory landscapes and cultural sensitivities toward beauty standards, which may influence the adoption of certain treatments.

Japan's cities are seeing a sharp rise in the number of clinics offering beauty treatments such as hair removal and cosmetic surgery. For example, in May 2024, according to NHK, there were 298 clinics established as "general incorporated associations," a six-fold increase over the previous five years.

Singapore stands in 2nd position for high-quality healthcare facilities and services, according to the Medical Tourism Index, which significantly drives the market. With state-of-the-art multi-specialty centers collaborating with global excellence, the country attracts both local and international patients, boosting demand and fostering investment in innovative aesthetic procedures and services.

South Korea focuses on developing cutting-edge, non-invasive aesthetic treatments.

• For instance, In 2025, South Korean company TENTECH launched the "10THERA" HIFU device, which features dual-track and dual-line simultaneous output for improved efficiency in skin lifting treatments.

Countries Insights

The medical aesthetics market is experiencing significant growth and diversification worldwide, with each region uniquely shaping its evolution. As countries invest in research, development, and healthcare infrastructure, they create distinct market dynamics.

Understanding these specific factors is crucial for identifying global trends and emerging opportunities. This section explores key developments, market leaders, and regulatory environments across various countries, highlighting how their contributions drive innovation and adoption in medical aesthetics.

Below are a few illustrative examples.

• Mexico - Medical tourism in Mexico is emerging as a major driving factor in the market, with patients drawn to a range of aesthetic procedures such as buttocks augmentation, hip dip correction, body contouring, etc.
  A nonsurgical facelift in Mexico offers cost savings compared to the US, with prices ranging from $1,320 to $1,800 as of 2025. This is considerably more affordable than in the US, where costs can exceed $3,000. The procedure, aimed at rejuvenating facial appearance without surgery, is popular in cities like Tijuana and Cancun.
• France – France benefits from its robust infrastructure and expertise in evaluating and approving advanced aesthetic treatments as a leading player in European healthcare and a hub for regulatory excellence
  For instance, in 2024, a Glasgow-based company, Elite Surgery Abroad, has facilitated surgeries for Scottish patients at the Pauchet Santé clinic in Amiens, one of France’s oldest surgical clinics, offering treatments at more affordable rates compared to the UK.
• Turkey – In 2023, Turkey continued to see high levels of medical tourism for aesthetic treatment, maintaining figures similar to 2022. In that year, over 1.25 million foreigners visited Turkey for medical treatment, reflecting an 88% increase from 2021, when more than 670,000 international patients received care. This trend highlights Turkey's growing prominence in the medical aesthetics sector since the COVID-19 pandemic.
• Dubai – Dubai is a popular destination of medical tourism for cosmetic, dental, and fertility treatments. The world-class infrastructure and international doctors with a multitude of specialties make Dubai a hot spot for patients looking for a variety of aesthetic procedures like face lifts, eyebrow lifts, buttock augmentation, or face contouring procedures.

Procedures Insights

Non-invasive procedures emerged as the largest segment in 2024, contributing approximately 39.21% to the market. The non-invasive procedures segment dominates the market due to their minimal downtime, lower risk, and high demand for effective, non-surgical solutions. Thus, key market players are focusing on introducing innovative products.

• For instance, in June 2024, Singclean, a leading Chinese manufacturer, announced at IMCAS Asia that their Singfiller and Singderm HA fillers will launch in Thailand in November 2024.

Such developments indicate the growing global interest in non-invasive treatments, reinforcing their leading position in the market.

Age Group Insights

The market is divided into 18-34 years, 35-50 years, 51-64 years, and 65 years and above. The 18-34 years segment dominates the market, as younger consumers are increasingly interested in preventative measures to maintain their appearance, leading to earlier adoption of treatments.

• For instance, according to the Aesthetic Plastic Surgery National Databank 2023, most breast augmentations (54.6% of the total) and rhinoplasties (66.7%) took place in 18–34-year-olds, whereas botulinum toxin injectables and liposuction were most popular among those aged 35–50 (47.9% and 43.3% of the total).

Thus, the growing focus on aesthetic procedures among younger individuals is driven by their access to advanced treatments and a strong emphasis on cosmetic enhancement.

Gender Insights

The market is divided into male and female. The female segment dominates the market owing to a higher demand for cosmetic procedures, cultural emphasis on appearance, proactive health trends, targeted product development, and increased economic independence.

• For instance, 88% of medical spa patients are women, according to AmSpa’s State of the Industry Report 2022. While there is growing acceptance of aesthetic procedures among men, women still hold the most buying power in this industry.

The substantial percentage of female patients underscores their significant role and continued influence in shaping industry trends and preferences.

End-User Insights

The market is divided into aesthetic clinics, cosmetology clinics, dermatology clinics, hospitals, clinics, medical spas, and others. The aesthetic clinics segment dominates the market due to their specialized focus on cosmetic procedures and treatments, which attracts a significant number of patients seeking targeted aesthetic enhancements.

• For instance, according to the Aesthetics Industry UK Statistics 2023 published by PolicyBee UK, there are at least 940 aesthetic clinics in the UK, and 69% of aesthetic practitioners are doctors, dentists, or nurses. Additionally, 501,822 aesthetic procedures were carried out in the UK in 2022, with aesthetic injectables like Botox being the most performed.

Thus, the concentration of specialized services and high procedure volume in aesthetic clinics underscores their leading position in the market.

Company Market Share

Key players are employing various strategies, such as developing innovative products and services with advanced technology, forging collaborations with other firms, expanding their outlets, and making corporate investments. By integrating these methods, they enhance their competitive edge and drive growth in the market.

Cynosure, Inc.: An Emerging Player in the Market

Cynosure, Inc. is a provider of medical aesthetic treatment systems that enable dermatologists, plastic surgeons, medical spas, and other healthcare practitioners to perform non-invasive and minimally invasive procedures. The company's broad portfolio of products spans several major categories, including skin revitalization, body contouring, and hair removal.

Recent Developments at Cynosure, Inc. Include:

• In January 2024, Cynosure, Inc., a manufacturer of lasers for medical and aesthetic treatment applications, and Hahn & Company, a private equity firm based in Seoul, South Korea, which has recently acquired Lutronic, announced that they had entered into a definitive merger agreement to create a leading global medical aesthetics technology company.

List of key players in Medical Aesthetics Market

1. The Cosmetic Clinic
2. Therapie Clinic /Valterous Limited.
3. SKINovative
4. Shea Aesthetic Clinic
5. Rejuv Medical
6. BSL Clinic
7. Cutis Medical Laser Clinics
8. Grand Plastic Surgery
9. Advanced Aesthetics
10. Merz North America, Inc.
11. BERKSHIRE AESTHETICS LTD.
12. Medical Aesthetic Group
13. Kayla Medical & Aesthetic Centre L.L.C
14. BIOLITE Aesthetic Clinic
15. GenoMed Polyclinic

To get more findings about this report Download Market Share

Recent Developments

• In May 2025 : The global medical aesthetics market advanced with Shanghai Moyom Biotechnology’s launch of the MagiCCrystal CaHA filler, a regenerative product aimed at enhancing aesthetic treatments. This launch reflects the market’s focus on innovative, patient-centric solutions and highlights ongoing growth driven by new product introductions in the sector.
• In May 2025 : Crown Aesthetics launched the SkinPen Precision Elite, an advanced microneedling device designed to enhance skin rejuvenation procedures. This device features an intuitive digital display, easy-to-install cartridges, and ActiSine™ technology for smoother skin contact. Its introduction underscores the medical aesthetics market's shift towards minimally invasive treatments, catering to the demand for non-surgical cosmetic procedures.
• In March 2025 : The Alma Harmony Aesthetic Platform was launched globally, offering advanced capabilities for in-office aesthetic treatments. Its introduction helps provide practitioners with versatile, efficient tools for a wide range of non-surgical procedures, helping meet the growing demand for innovative and minimally invasive cosmetic solutions.