Search engine optimization (SEO) is a digital marketing technique that helps website to rank higher in organic searches. It helps to increase visibility of the website to people who are looking for relevant products or services in search engines. SEO is a part of a wider segment of Search Engine Marketing, a term that defines different marketing strategies for search. SEM includes both organic and paid search. Growth in the number of internet users coupled with rising need for cost effective and efficient solutions for SEO is expected to fuel the market growth during the forecast period.
Every second, Google witness 7 lakh searches through its search engine. Today, 60% of web traffic for leading brands is coming from mobile devices. Thus, online and mobile devices have become the prime tools to reach consumers for marketing company’s products and services.
Global SEO software market by Social analytics type is expected to grow at CAGR 15.12% over the forecast period 2019-2026.
According to the World Bank, approximately 46% of the world's population is using the internet. Therefore, increasing internet penetration globally is boosting the demand for the SEO software. Moreover, advancements in technology such as 4G, broadband, and internet services are become cheaper, which is adding fuel to the penetration of the internet. The number of internet subscribers is growing intensively, and this dynamic existence of internet subscriber is giving the opportunity to SEO software to promote the websites of the online businesses.
Rapid growth in smartphones and internet connectivity has given greater access to virtual shopping and e-tailing for the tech-savvy generation and millennials. Mobile penetration and increasing use of smartphones have led to the emergence of m-commerce and e-commerce market. With an improvement in logistics and delivery channels, the online shopping is growing rapidly. Additionally, an increasing number of businesses proliferating on the Internet is no longer enough just to have an online presence of the company.
Global SEO Software market is mainly segmented on the basis of type, enterprise and deployment.
Based on type, the market is segmented into keyword research, social analytics, website audit, and others. Researching keywords gives marketers a better understanding of how high the demand is for certain keywords and how hard it would be to compete for those terms in the organic search results, offering some direction to optimization efforts.
The keyword research process involves choosing a topic for content that is focused on a set of targeted keywords. Social analytics function uncovers insights from organic search, social media, and mobile engagement to optimize the right keywords for enhanced discoverability of branded content. Rank Tracking refers to the process by which a web page’s ranking on Search Engines, such as Google, Yahoo, and Bing are monitored. Mobile SEO refers to SEO of websites combined with viewing on mobile devices, such as smartphones and tablets.
Based on deployment, the market is segmented into an on-premise and cloud solution. Cloud-based SEO software avoids upfront costs for all computing infrastructure such as hardware and data servers as well as it offers faster page load, keep any business website competitive, and keeps sites and content secure.
On the basis of enterprise, the market is segmented into the small and medium enterprises and large enterprises. SEO software helps to create well-structured, clean, and uncluttered websites compel a casual visitor to stay longer, thereby decreasing the bounce rate and increasing page views. Additionally, it is efficient and affordable for small businesses that help to stand out from the competition and increase their customer base.
Geographically, the global SEO software market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa (LAMEA).
North America holds the largest share of the global SEO software market owing to various factors such as the massive online population and maturity and growth of the industrial and private sector in this region. Early adoption of SEO software in the region and growth in the implementation of SEO software in the industry sector is the primary driving the growth of the North America market. The number of people using internet search engines is increasing year on year and is almost unfathomable. People use SEO for online research, content creation, online marketing, and advertisement in this region. in North America, SEO is popular among SMEs and large enterprises, since it provides business credibility and has a great return on investment (RoI) in advertising. Therefore, continuous deployment of SEO software among organizations and developed network infrastructure and its penetration across the region are driving the regional SEO software market.
Europe is a prominent SEO software market owing to increasing internet penetration and e-commerce across the region. Prominent countries such as the U.K, France, Germany, and Italy are contributing to the growth of SEO software marker in Europe. SEO market in every European country is unique due to different languages and stages of economic development. The Europe digital market is highly aware of SEO, and there is great competition among agencies, freelance consultants, and in-house experts to deliver great work.
The Asia-pacific is witnessing considerable growth with established markets such as Hong Kong, Singapore, and Australia and emerging markets, such as Malaysia, Indonesia, and India. Asia-pacific is the fastest-growing region in the global SEO software market due to rapidly growing digitization and economic development. Thus, the demand for SEO software is rising with the increasing digital advertising spending with the advancement in technology and the increasing penetration of smartphones.
LAMEA is expected to estimate a significant growth in the SEO software market owing to increasing penetration of internet e-commerce and growing digital marketing across all the industry verticals. The majority of SEO software providers are offering the software in English in the Middle East. Therefore, there is a significant opportunity to provide SEO software in the regional language, for instance, Arabic. Furthermore, as a booming economic hub, many businesses in this region are looking for new and relevant content creation online, thereby, boost the growth of the SEO software market.
Some of the most prominent players in SEO software market are Ahrefs, BrightEdge Technologies Inc, Cogniteev, Conductor Inc., DeepCrawl, HubSpot, Inc, Majestic SEO, Moz, Ryte GmbH, Screaming Frog Ltd, SE Ranking Limited, Searchmetrics GmbH, Semrush, Siteimprove ,SpyFu, Inc., Unamo (Positionly Inc.), Web CEO LLC, WordStream, Inc.
Our report covers the global SEO software market insights, focusing on recent developments in the market in different regions and development strategies of the companies. Moreover, the following sections are specifically covered in the report.