Green Wall Market

Market Overview

The global green wall market size was valued at USD 2.4 billion in 2022 and is projected to reach USD 5.3 billion by 2031, registering a CAGR of 9.2% during the forecast period (2023-2031). Different governments are designing and implementing diverse policies to conserve natural resources and create a pollution-free nation. This significant aspect adds to the global green wall market share.

Green walls are architectural projects that use living plants to produce a vertical greenery impression on walls or other vertical surfaces. They are also known as living walls or vertical gardens. These walls, which can be erected inside and outside, serve aesthetic, environmental, and practical benefits.

The green wall sector is predicted to grow rapidly due to various factors, including increased environmental consciousness, increased urban green infrastructure incorporation, and increased demand for green alternatives to concrete forests. The expanding business sector also significantly impacts green wall market growth in developing nations.

Market Dynamics

Market Drivers

Urbanization and Limited Space

The need for green walls is driven by rising urbanization and the decline of green space in metropolitan areas. Vertical greenery provides a means to bring nature into urban surroundings without devouring valuable ground space as cities grow more densely inhabited. The world's urban population will surpass 6 billion by 2045.

Singapore, noted for its little land area, has pioneered vertical vegetation to maximize space. Singapore plans to cut its greenhouse gas emissions per unit of GDP by 36% by 2030 compared to 2005. To that purpose, many builders attempt to have their projects recognized as environmentally friendly under the government's Green Mark program. According to the Building and Construction Authority, by 2030, 80% of Singapore's buildings will be Green Mark-certified, up from 20% in 2013. As a result, these variables are projected to impact the green wall market trend over the forecast period.

Market Restraints

High Initial Cost

Installing green walls can be costly regarding materials, structural adjustments, and watering systems. The installation of green walls in commercial real estate can be expensive. For example, retrofitting older structures to incorporate green walls may include structural changes, specialized watering systems, and high-quality plant materials. According to research by the University of Melbourne's Urban Greening Research Group, the installation expenses for green walls in commercial buildings can range from USD 100 to USD 200 per square foot. The cost of the system, plants, installation, and irrigation are all included.

While green walls provide long-term benefits such as energy savings, improved air quality, and greater aesthetics, the initial expenditure might be prohibitively expensive. According to the National Institute of Building Sciences, the average payback period for green building elements such as green walls is 9.1 years. The lengthier payback period compared to other sustainable features may deter some property owners from selecting green walls, especially if short-term financial rewards are important to them.

Furthermore, according to The World Green Construction Council's research on the business case for green construction, one of the major issues confronting the green building sector is the notion of greater upfront costs. This view may hinder the adoption of green construction methods, such as green walls.

Market Opportunity

Rising Interest in Sustainable Architecture

Many nations and areas have seen an increase in green building certification schemes, encouraging the use of sustainable design components such as green walls. One example is the accreditation of Leadership in Energy and Environmental Design (LEED). LEED, designed by the United States Green Building Council (USGBC), is extensively used worldwide. LEED-certified projects are renowned for their dedication to sustainable practices, energy efficiency, and environmentally friendly design elements, such as green walls.

For example, look at the Bosco Verticale (Vertical Forest) in Milan, Italy. This residential complex has towers that are covered with various trees and flora. The project has gained international attention for its creative approach to sustainable building and urban biodiversity. As a result, green wall manufacturers and designers may capitalize on this trend by stressing their products' sustainability benefits. Green walls might be marketed regarding their contribution to energy efficiency, carbon reduction, and general environmental stewardship.

Regional Analysis

The global green wall market analysis is conducted in North America, Europe, Asia-Pacific, the Middle East and Africa, and Latin America.

North America Dominates the Global Market

North America is the most significant global green wall market shareholder and is estimated to grow at a CAGR of 9.4% over the forecast period. Growing infrastructure investment by public and private players will push the expansion of the building and construction industry, consequently driving the growth of the regional green walls market. Furthermore, given the presence of important competitors in the market, technical developments and improved access to products will fuel the region's growth.

Additionally, the growing emphasis on sustainable measures in the market's economic sector will bode well for the regional green wall industry. The Rastegar Property Company has disclosed plans to construct a 26-story tower in Dallas, which will have the highest living wall in North America. More than 40,000 plants are estimated to capture more than 1,600 pounds of CO2 and create 1,200 pounds of oxygen each year for the building, which seeks to improve local air quality. Solomon Cordwell Buenz, a Chicago-based architect, designed the project as a glass tower with artistically planted balconies. Rastegar will also keep a small park on McKinney Avenue; all the parking will be underground.

Europe is anticipated to exhibit a CAGR of 9.6% over the forecast period. This rise is attributed to the European Commission's research and innovation plans for implementing nature-based solutions. Product demand has increased noticeably as the German government is continually formulating and promoting living roof rules. For example, in Stuttgart, Germany, a subsidy scheme for greening measures has promoted the development of green walls and roofs, favoring total market growth.

Segmental Analysis

The global green wall market is segmented based on type, medium, application, end-users, and region.

By Type, the market is further segmented into Planter System, Panel System, and Trellis System.

Planter System accounts for the largest share of the market. In 2022, the planter system had a more than 60% market share. Plants are often organized in separate pots or pockets that are incorporated into a supporting framework in a planter system. These pots may be mounted to a wall or arranged in a modular grid, giving you more plant choices and placement options. The planter design allows for various plant species, appealing to aesthetic and environmental demands.

Panel systems are made up of pre-planted panels that are connected to a supporting structure. These panels, constructed of metal, plastic, or cloth, are frequently designed for easy installation and maintenance.

Based on medium, the market is sub-segmented into Loose Growth Medium, Mat Media, Sheet Media, and Structural Media.

Mat Media is the major shareholder of the market. Mat media comprises pre-planted mats or blankets that include soil and plants. These mats are placed on the supporting framework and instantly create a green surface. As pre-grown flora is already integrated into the mats, mat media provides a rapid and effective approach to building a green wall. Furthermore, Mat media is frequently utilized when erosion control is important.

Sheet media consists of a thin layer or sheet of growth medium adhered to a supporting framework. Plants are usually put inside the sheet or planted directly into the sheet's pockets.

By application, the segment can be further bifurcated into Indoor and outdoor.

The outdoor green wall segment dominates the market. Outdoor green walls are put on building exteriors, in outdoor public places, and as part of landscaping projects. They add to the visual attractiveness of the building's front and surrounding area. Outdoor green walls are frequently used to improve architectural design and contribute to urban landscaping. Furthermore, outdoor green walls contribute to urban biodiversity by providing a habitat for insects and birds.

Indoor green walls decorate interior places such as offices, commercial buildings, residential properties, and public areas. They are intended to improve the interior atmosphere by bringing nature indoors.

Based on end-users, the market is fragmented into Commercial, Hotels and restaurants, IT Parks/Office Spaces, Public Spaces, Infrastructure/Landscaping, Hospitals, Manufacturing Facilities, and Residential.

Commercial end-users influenced the market growth. Offices, shopping centers, and other business enterprises are examples of commercial spaces. Green walls are frequently used in business settings to improve the working environment, increase aesthetics, and improve employee well-being.

IT parks and dedicated office spaces have standards for establishing a welcoming and inventive work environment. The design can incorporate green walls to encourage a healthy and sustainable workplace.

Recent Developments

• September 2023- GreenBlue Urban announces the release of SuDSPod, a ground-breaking and cost-effective solution that covers a wide range of stormwater management issues.
• August 2023- GSky Plant Systems Inc., the pioneer in vertical green wall technology, is pleased to announce the publication of its 2023 Product Catalogue (The Art of GSky Living Green Walls). This extensive catalog features an astounding assortment of cutting-edge solutions, representing an important milestone for the organization in green construction and sustainable design.