Gummy Supplements Market

Market Overview

The global gummy supplements market size was valued at USD 3,721.28 million in 2021. It is projected to reach USD 5,714.59 million by 2030, growing at a CAGR of 4.88% during the forecast period (2022-2030). 

Gummy supplements are chewable vitamins with a texture and taste similar to gummy candies in various colors, shapes, and sizes. Gelatin, sugar, water, corn starch, and other food colorings are the main ingredients in their manufacture. These gummies are popular with children and anyone who finds swallowing or chewing pills difficult. Due to their better flavor, lack of peculiar odor, and ease of swallowing, some people prefer gummy vitamins to tablets. Vitamins A, B, C, D, E, and zinc are all present in gummy vitamin forms. In addition, some of these have trace levels of omega-3 fatty acids.

Market Dynamics

Market Drivers

Escalating Consumer Investment in Preventive Health Care Products

The need for novel formats that do away with the conventional tablet experience and offer a satisfying mouthfeel with every dose is rising in the supplement sector. Gummies, orally disintegrating tablets, and chewable tablets are all gaining ground due to their portability, with adults accounting for over 80% of the gummy market. Another essential feature that encourages consumers to choose gummy vitamins over other single vitamin tablets or capsules is their higher proportion of multivitamins. This, in turn, gives them convenience when consuming the product. Therefore, the growing need for convenient supplements has fueled the growth of the gummy vitamin industry. In addition, digestive gummy supplements are becoming increasingly popular, especially among the elderly. For example, SLIM gummies, sold in the Middle East, are advised to enhance digestion and sleep quality since they contain probiotic elements.

Availability of Gummy Supplement in Different Flavors

Children are generally reluctant to take wholesome food, which frequently results in deficiency diseases. As a result, parents are turning to easily chewable nutraceutical goods, such as gummy supplements, which are available in various formats, shapes, and flavors. Nutraceutical goods come in shapes like bears, fruits, flowers, etc., and can have various flavors, making them a tasty and practical approach to meeting children's nutritional needs. Thus, there is a significant market demand for this flavored gummy supplement since youngsters find flavors like strawberry and chocolate quite appealing. Vitamin C is present in practically all children's vitamin and multivitamin chewable supplements. Kids may be lured to the naturally tangy and refreshing fruit flavors, which is one possible explanation. As a result, the market expansion of the gummy supplement for kids depends on developing unique and natural/organic substances and flavored candies.

Market Restraint

Difficulties in Regulatory Approval

Regulatory difficulties are a significant barrier to the global gummy supplements market. The Food and Drug Administration (FDA) does not regulate gummy supplement products in the US. As a result, consumers lose faith in the product's authenticity, which could obstruct market growth. Marketing tainted or misbranded goods is banned for producers and distributors of gummy supplements and components. In order to verify that their goods comply with the Dietary Supplement Health and Education Act (DSHEA) and other FDA laws, businesses must assess the safety and labeling of their products before marketing. Failure to do so could result in product recalls. There have been adverse reactions, particularly in the vitamin-related group of substances that support bone health. The recommended dosage of these gummy supplements has been proven ineffective or allergenic if the threshold is surpassed.

Market Opportunities

Rising Demand for Gummy Supplements among Children

Due to their reluctance to consume nutritional foods, children frequently suffer from deficiency problems. Parents are therefore turning to easily chewable nutraceutical products like gummy pills, which are offered in various formats, shapes, and flavors. Today's nutraceutical products come in fun shapes like bears, fruits, flowers, and various flavors, and they offer a delightful way to meet children's health needs. In addition, parents are becoming more knowledgeable about the ingredients in the vitamin supplements they buy for their kids. Companies are providing kids' gummy supplements manufactured from organic components to expand their customer base. For instance, Nature's Truth has expanded its product line with three vitamin gummies for children. The new gummies are vegetarian, non-GMO, and free of gluten, dairy, and artificial flavors.

Regional Analysis

The global gummy supplements market is bifurcated into four regions, namely North America, Europe, Asia-Pacific, and LAMEA.

North America is the most significant global gummy supplements market shareholder and is expected to grow at a CAGR of 4.34% during the forecast period. According to the CDC and the US Department of Agriculture, approximately 80% of market consumers are vitamin E deficient, compared to rates of about 50% for deficiencies in vitamins A, C, and magnesium. In addition, according to the National Health and Nutrition Examination Surveys, an estimated 31% of the population is at risk of acquiring one or more micronutrient deficiencies. As a result, market participants employ various techniques to capture and hold market share.

Additionally, the gummy vitamin company VitafusionTM introduced six cutting-edge goods to the US market: Irresistible Skin, Organic Prenatal Multi, Triple Immune Power, Apple Cider Vinegar, Kids Melatonin, and Teen Essential Multi. NBTY is one of the top brand manufacturers since it sells various goods under its brands. More than 55% of Canadians used multivitamins and mineral supplements, according to an independent study. This data suggests a potential market growth for vitamin gummies in the country, primarily due to their palatable taste and availability in various preferred flavors, textures, and shapes that are simple to swallow.

Asia-Pacific is expected to grow at a CAGR of 4.96%, generating USD 1,137.25 million during the forecast period. Due to rising health consciousness among urban dwellers and rising healthcare spending in the nation, particularly among its young population, the gummy supplement market research in China is anticipated to offer promising growth potential in the future. The demand for gummy supplement sales in China is fueled by a growing awareness of the value of preventative health care and several studies demonstrating advantages for immunity, cognitive health, and skincare. Due to an aging population and dropping birth rates, Japan has been through a significant demographic and cultural shift, projected to increase demand for vitamin-based dietary supplements in gummy form. The healthy gummy vitamin company NutriBears Gummies has increased its online presence in India. The NutriBears Gummies flavors—Multivitamin, Calcium + Vitamin D—are all sold on the top Indian e-commerce websites and the NutriBears website.

Europe is expected to grow significantly during the forecast period. Spain has an aging population, fueling the demand for gummy supplements and other pharmaceutical and nutritional supplements for the well-being of the elderly. Nutrients, Nature's Way, and Nature's Bounty Co. are some well-known businesses that market their gummy vitamins in Spain. The market for vegan products is rapidly expanding in the United Kingdom. Therefore, the demand for vegan gummies as health supplements has enormous market potential. Wicked Gummy Co., Wellwoman, and Octo Nutrition are a few businesses or brands selling vitamin, multivitamin, and other infused mineral vegan gummy supplements in the United Kingdom.

According to National Health Service (NHS) recommendations, vitamin supplements containing vitamins A, C, and D should be given to all children daily between the ages of 6 months and five years. Germans of all ages are choosing fortified food items and supplements due to the above factors and the greater awareness of these disorders, fueling the demand for vitamin-infused gummy supplements in Germany.

Brazil is a difficult market to enter in the dietary supplement industry. However, it has been shown that Brazilians have a considerable appetite for goods created in the United States. By investing in multiple strategic collaborations that are likely to increase their market penetration in Brazil, these global giants with solid market presence provide numerous opportunities to retail channels and new market entrants. Strawberry has vitamin C components, which makes it a good ingredient for the vitamin supplement producers operating in the country to innovate in this category. Argentinians find strawberry-flavored gummies to be quite appealing. As a result, the nation offers domestic and international market actors a wide range of chances.

Segmental Analysis

The global gummy supplements market is segmented by product type, end-user industry, and distribution channel.

Based on product type, the global gummy supplements market is bifurcated into single vitamin, multi-vitamin, and probiotics.

The multi-vitamin segment owns the highest market share and is expected to grow at a CAGR of 4.49% during the forecast period. Companies selling gummy supplements target consumers open to novel formulations or alternatives to tablets, capsules, and pills, among others, for addressing nutritional gaps or shortfalls. The immune system has been shown to benefit from vitamin consumption, particularly vitamin C and vitamin D, a significant component in demand for gummy vitamins. The market for vitamin-induced products in gummy form is anticipated to soar as people's concern for their health and awareness of the advantages of immune boosters and other critical vitamins increase. Most gummy vitamins on the market combine vitamins A, B, C, D, E, K, and other necessary vitamins. Combinations of the vitamins A, B6, C, D, and E and folate are present in many brands, including Flintstones Gummies and Nature Made Gummies. The elderly population and youngsters avoid taking dietary supplements because of their harsh, unappealing, and unpleasant intense flavors, providing gummy vitamin makers with an enormous growth opportunity to market the line of their products.

Chewable vitamins, known as "gummy vitamins," have the same size, shape, color, flavor, and texture as gummy sweets. However, these gummies are vitamin-fortified to provide consumers with various health advantages. While many candies contain multi-vitamins, some gummy vitamins contain one component, such as vitamin C. Single vitamin gummies are those that only contain one nutrient. For instance, Vitamin D, a fat-soluble vitamin that improves calcium absorption, preserves strong bones, and strengthens the immune system, is present in Rainbow Light's Sunny Gummies, a single vitamin gummy. Like, Naturyz provides vitamin E-rich gummy supplements in various fruity flavors that are intended to assist customers' immune systems, cell functions, and the health of their hair, nails, and skin. Recently, gummy vitamins have become very well-liked on the international market. It was initially launched to increase the children's market's consumer base. Gummy vitamins have gained popularity among adults and customers of all ages, which has increased global consumption.

Based on the end-user industry, the global gummy supplements market is bifurcated into children and adults.

The adult segment is the highest contributor to the market and is expected to grow at a CAGR of 4.72% during the forecast period. Rising preventative care awareness campaigns, increasing consumer demand for gummy vitamins due to their variety of flavor and shape, and rising incidences of undernourishment and malnutrition in emerging nations are influencing the market development of this industry. The adult and aging population have recently emerged as the new face of sales as gummy supplements have continued to draw in new consumers to dietary supplements. Since adults are more prone to pill fatigue and gummies fall under the category of prescription medications, more adults are likely to jump on board. Citing adult gummies market penetration, manufacturers compete to develop products with lower sugar content, textures, and flavors that give consumers a more enjoyable way to acquire their vitamins and minerals.

Gummy vitamins are essential for preserving children's nutritional levels. Gummy vitamin intake is anticipated to rise over the projected period as moms' knowledge of the issue grows. The global gummy vitamins market growth is driven by the rising prevalence of vitamin deficiencies and undernourishment, as well as the growing demand for and awareness of on-the-go supplements encouraging enhanced health. Manufacturers are reducing the sugar level of these supplements to offer healthier alternatives to maintain the steady sales of gummy supplements for kids.

Based on the distribution channel, the global gummy supplements market is bifurcated into hypermarkets/supermarkets, convenience stores, pharmacies and drug stores, online channels, and other distribution channels.

The pharmacies and drug stores segment owns the highest market share and is expected to grow at a CAGR of 3.75% during the forecast period. Customers frequently choose pharmacies and medicine stores as their preferred sales channels for health-related goods like probiotic supplements. For supplements and other probiotic items, consumers regard pharmacies and drug stores as very trustworthy sources. Manufacturers are concentrating on making their products accessible through pharmacies and drug shops to reach a more extensive consumer base. Consumers worldwide have recently become much more aware of the components they are consuming and seek transparency in the food products they purchase. Drug stores and pharmacies are concentrating on stocking probiotics from various brands since customers believe these items to be of excellent quality. These factors are anticipated to accelerate the global gummy supplements market expansion.

The demand for gummy supplements has increased due to online vendors being compelled to make purchasing procedures more secure and dependable in response to the rising opportunity to sell gummy supplements through online channels. The market would gain from key players' use of online retail tactics to cut costs and boost profits during the forecast period. Several supplement producers, including Amway, NOW Foods, and Herbalife Nutrition, have resorted to internet distribution channels to sell their goods more effectively. Additionally, convenience, reduced prices, and one-day delivery choices have helped the channel record the market's fastest growth rate. Most offline retail businesses are closed or have shortened their hours of operation due to strict government laws connected to COVID-19 worldwide. The demand for nutritional and functional gummy supplements through online retail channels is relatively high.

Recent Developments

• February 2022- Amway India launched nutrition supplements in gummies and jelly strips.
• April 2022- Bayer® Signet unveiled new BIOLOGICALS with updates on the state of the food supply chain partnerships that connect farmers to it.