The global hair color spray market size was valued at USD 2 billion in 2023 and is projected to reach USD 2.9 billion by 2032, registering a CAGR of 5.1% during the forecast period (2024-2032). The global hair color spray market is influenced positively by fast-changing fashion trends, the increasing population, and the introduction of appealing and inventive packaging for hair color sprays.
Hair color spray encompasses synthetic and organic color sprays, which are used to achieve rapid outcomes in contrast to conventional liquid hair dyes. The color imparted by these sprays can be readily eliminated by applying shampoo. These hair colors are renowned for their ability to produce rapid effects.
One of the main drivers of growth in the hair color spray market is the rising demand for these products from middle-aged women. The market expansion is accelerated by the increasing popularity of temporary hair coloring, the convenient and hassle-free way of using hair sprays for coloring, and the growing concern for maintaining hair quality. The ever-increasing demand for hair styling products, which provide desired hair color for varying durations, and the increase in disposable income among individuals, which allows for more lavish spending on personal grooming, are key factors driving the market.
The increasing demands of consumers have prompted both large and small market participants to invest in research and development (R&D) to create new and innovative products that meet rising consumer expectations. This is expected to significantly contribute to the growth of the market in the future. In February 2020, Mydentity Guy Tang introduced a diverse selection of hair color sprays as part of their new product line. In August 2019, KMS, a cosmetics firm and salon chain located in the UK, announced the introduction of three new spray-on tones. In September 2017, got2b, a prominent brand by Schwarzkopf, unveiled its latest range of hair lighteners, colorations, and color sprays, catering to individuals who enjoy experimenting with different hair colors.
Therefore, introducing new products and advancements by leading companies in the hair color spray market to increase their market dominance and outperform their competitors indicates the potential growth of the hair color spray market in the next five years.
The rise in cosmetic and personal care product sales can be ascribed to the growing middle-class affluence, particularly in developing nations worldwide. The increase in the population of individuals with substantial earnings generates a customer demographic. The expanding accessibility of fashionable items at lower prices drives the increasing acceptance of current fashion trends and a preference for self-care and grooming. According to OECD figures, the global middle class is projected to increase from 1.8 billion in 2009 to 3.2 billion in 2020. By 2030, Asia is expected to have the largest middle-class population, accounting for more than 60% of the global middle-class population and over 50% of middle-class spending.
In addition, during the forecast period, China and India are projected to have the most significant proportion of middle-class population and consumption. Based on data from the National Bureau of Statistics, China, it is expected that the middle-class population in China will see rapid growth by 2020, particularly in major cities. This middle-class population will also be the most engaged consumer of cosmetics and personal care products. Therefore, these elements drive the potential for market expansion in the next five years.
The hair color spray business may encounter possible obstacles due to health issues linked to its application. With the growing importance of health and safety considerations among customers, any potential hazards or negative consequences associated with hair color sprays could discourage their use and hinder the market expansion.
Additionally, a significant health issue is the possibility of allergic reactions or skin irritations resulting from the chemicals in hair color sprays. These products often contain ingredients like ammonia, hydrogen peroxide, and synthetic colors, which can cause adverse reactions in people who are sensitive to them. In addition, extended contact with these chemicals can negatively impact the health of the scalp and hair, leading to conditions such as dryness, breakage, and damage to the hair follicles.
Moreover, there are concerns over the inhalation of aerosolized particles while using hair color sprays. These substances, when inhaled, can cause respiratory problems or worsen pre-existing diseases, which can be harmful to the health of consumers. This could lead to a decline in demand for the product in the future as individuals may choose to refrain from utilizing it.
The surge in the popularity of hair color spray, which provides immediate coverage for grey hair, is mainly fueled by the growing number of elderly individuals and the fast-paced lives prevalent in Asian and Western nations. According to the Population Reference Bureau's 2022 data, Japan has the most significant proportion of elderly individuals worldwide, accounting for 29% of the country's population. As a result, the main participants decided to introduce specialized hair care products, such as hair colorants, to meet the demand in the market.
In January 2023, Coty Inc. (Clairol), a leading company in hair coloring, introduced a new product called Root Touch Up Color + Volume 2-in-1 Spray. According to the manufacturer, the Root Touch-Up Color + Volume 2-in-1 Spray is a versatile temporary spray that quickly conceals gray hair roots and adds volume, thanks to Colorfill Technology. The 2-in-1 spray addresses a previously unaddressed issue faced by 50% of women who utilize alternative root touch-up methods. It effectively conceals root regrowth and imparts a duller appearance to the hair, all while using a formula that does not cause damage.
Moreover, due to their distinctive fashion preferences, there is a growing trend in adopting vibrant and fluorescent colors, particularly among Generation Z consumers.
| Study Period | 2020-2032 | CAGR | 5.1% |
| Historical Period | 2020-2022 | Forecast Period | 2024-2032 |
| Base Year | 2023 | Base Year Market Size | USD 2 Billion |
| Forecast Year | 2032 | Forecast Year Market Size | USD 2.9 Billion |
| Largest Market | Asia Pacific | Fastest Growing Market | North America |
The global hair color spray market analysis is conducted across North America, Europe, Asia-Pacific, the Middle East and Africa, and Latin America.
Asia-Pacific is the most significant global hair color spray market shareholder and is estimated to grow at a CAGR of 4.9% over the forecast period. Marketing techniques targeting young clients, particularly Gen-Z, who represent the most significant customer segment, have resulted in a notable boost in sales for hair colorant products throughout the region. The annual report of the L'Oreal group indicates that its advertising and promotion spending for 2022 amounted to EUR 12 billion (USD 13.56 billion). L'Oréal achieved significant success during the Double 11 celebration on Tmall in 2021 in China, gaining a more substantial portion of the market and showcasing the strong appeal of its brands to Chinese consumers. The demand for hair color sprays has significantly expanded in recent years due to the availability of tailored solutions that cater to the diverse preferences of clients. The Ministry of Finance of the People's Republic of China anticipated that China's total public expenditure on hygiene/personal care and health care in 2022 would amount to CNY 2.25 trillion (USD 337.5 billion).
Moreover, due to the swift urbanization and the enhancement of lifestyle standards, the demand for hair color sprays is increasing rapidly in India. A growing cohort of young consumers are increasingly drawn to staying abreast of the current fashion trends, including dyeing their hair with alluring hues and getting highlights to enhance its appeal and style. Additionally, this allows players to effectively broaden their range of products to maintain their dominant position in the market.
North America is anticipated to exhibit a CAGR of 5.5% over the forecast period. Various variables contribute to the high product adoption rate, including a substantial disposable income, heightened product knowledge, and widespread availability within the country. For a considerable duration, the United States has served as the primary hub of cultural influence, particularly within fashion and entertainment. American individuals are renowned for their significant impact in altering fashion trends. For example, Rachel, the main protagonist of the famous American sitcom 'FRIENDS,' sported a specific hairstyle during the early seasons. The hairdo gained widespread recognition as 'The Rachel Cut' and has since become the most highly sought-after haircut style in history. In addition, the existence of the most influential brands. A key factor driving regional expansion is the global availability of our company, which is headquartered in the United States.
Europe holds a significant market share. The main factors driving the European hair color spray market are changing fashion trends, rising consumer desire for temporary hair color treatments, and increasing popularity of novel beauty products. Furthermore, the increasing trend of themed parties, festivals, and events contributes to the growing demand for temporary hair color sprays among millennials and Gen Z consumers.
Additionally, the sway of social media platforms and celebrity endorsements substantially affects consumer buying choices, propelling market expansion. The European Consumer Perception Study 2022 by Cosmetics Europe revealed that over 72% of European consumers utilize cosmetics and personal care products, such as hair colorants, to enhance their quality of life, elevate their self-esteem, and foster social engagement. Furthermore, the variety of color choices, convenience, and cost-effectiveness of hair color sprays have led to their extensive use throughout Europe.
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The global hair color spray market is segmented based on nature, end-use, and distribution channels.
Based on nature, the global market is segmented into natural and synthetic.
The synthetic segment dominated in 2023 as these products are more affordable and offer long-lasting artificial colors. The wide range of hues and combinations, encompassing nearly every shade, is the primary driver fueling the growth of this market. These color sprays may be removed, enhancing the overall user experience.
The natural segment is the fastest growing. An expanding group of consumers favors natural hair sprays over other options because they not only have no adverse effects on human health but are also environmentally beneficial. Natural hair sprays contain natural resins, plant extracts, essential oils, and other natural constituents.
Based on end-use, the hair color spray market is segmented into men, women, and kids.
The male segment dominated the market in 2023. Popular culture and social media have significantly shaped the trends in men's hygiene. Influencers and celebrities frequently utilize their platforms to exhibit various innovative and pioneering styles, which may involve engaging experimentally.
The women segment is the fastest growing. Women consumers have a significant impact on influencing the development of the worldwide hair color spray industry. Customers' preferences, trends, and needs significantly shape product innovation, marketing strategies, and distribution channels. As primary consumers, women stimulate market expansion by seeking hair color solutions that offer convenience, high quality, and versatility. Manufacturers are motivated to create a variety of formulations and applicators to meet the different needs of consumers, which can include concealing gray hair or trying out bold and colorful tints.
Based on the distribution channel, the hair color spray market is online and offline. Offline is further segmented into supermarkets/hypermarkets, specialty stores, and retail stores.
The offline segment dominated the market in 2023. Offline channels are crucial in the global hair color spray market by providing tangible experiences and immediate product access. Despite the growing prominence of online retail, offline channels such as beauty stores, supermarkets, and salons remain pivotal for customer engagement, offering personalized consultations and demonstrations. Additionally, offline outlets often serve as distribution hubs, ensuring widespread availability of products in various regions, especially in areas with limited internet penetration or consumer preference for in-person shopping experiences.
The online segment is the fastest growing. Online platforms substantially impact the worldwide hair color spray market by offering simple access to diverse products, easing comparing prices and features, and allowing consumers to conduct research and read reviews before purchasing. E-commerce platforms provide a handy means for manufacturers to access a worldwide audience, broaden their consumer base, and enhance sales. Social media platforms significantly impact consumer trends by influencing them, showcasing product demonstrations, and providing a platform for user-generated content and reviews. This, in turn, can increase product visibility and drive sales. The internet presence significantly improves the ease of access and prominence of hair color spray items in the global market.
