Home Consumer Products Hair Conditioner Market Share, Growth & Forecast to 2030

Hair Conditioner Market

Hair Conditioner Market Size, Share & Trends Analysis Report By Type (Rinse-out, Leave-in, Deep), By End-User (Men, Women, Kids) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2022-2030

Report Code: SRCP1779DR
Study Period 2018-2030 CAGR 4.5%
Historical Period 2018-2020 Forecast Period 2022-2030
Base Year 2021 Base Year Market Size USD 9193 Million
Forecast Year 2030 Forecast Year Market Size USD 13662 Million
Largest Market North America Fastest Growing Market Europe
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Market Overview

The global hair conditioner market size is estimated to reach USD 13662 million in size by 2030, growing at a CAGR of 4.5%, from USD 9193 million by 2021. Factors like the increased popularity of organic hair products and the rise in consumer preferences for hair treatments and masks are driving the market ahead.

A hair conditioner is a type of hair care product that makes hair feel and look better and makes it easier to style. Its main job is to make brushing and combing easier by reducing the friction between hair strands, which could cause damage otherwise. People often talk about other benefits, like fixing damaged hair, making it stronger, or getting rid of split ends. In the past few years, the growth of the hair conditioner market has been good, which has led new companies to try to get a foothold in niche markets. Vendors are putting a lot of money into web branding and projects to reach more customers.

The market is driven by the fact that more and more people want natural and botanical ingredients that work to condition their hair. Also, people in China, India, and Japan have a lot of traditional knowledge about herbs and plants, which helps the hair conditioner market grow. 

Market Dynamics

Market Drivers: 

Increased Popularity of Organic Hair Products and the Rise in Consumer Preferences for Hair Treatments and Masks are Driving the Market Forward

The market is being driven by the fact that more and more people want hair conditioners with natural and botanical ingredients that work. Also, people in China, India, and Japan have a lot of traditional knowledge about herbs and plants, which helps the growth of the market. The companies are putting a lot of money into R&D to get into the natural hair care market in the region. Organic hair care products are expected to become much more popular in the area. During the forecast period, the hair conditioner market is also likely to be driven by the growing personal care industry.

Rise in Consumer Preferences for Hair Treatments and Masks Driving the Hair Conditioner Market

People are becoming more interested in hair conditioner products as they learn that a healthy scalp is a key to shiny, beautiful hair. This has made more people want to buy hair care products to improve the health of their hair while also making it stronger and more flexible. Since leave-in treatments and masks for protecting and nourishing hair are becoming more and more popular, sales of conditioners to use after washing are going up quickly. Because self-grooming is so important to women in their 20s and 30s, they use conditioner a lot more than other age groups. Also, people's busy lives have made them want new products that help them take care of their hair and hygiene quickly and easily. In turn, this gives brands long-term chances to make a lot of money.

Sudden Surge in Need to Protect Hairs from Chemical-Based Products Driving Market Growth

People often use chemical treatments to change the style, texture, and color of their hair. A lot of skin and hair care products, like dyes and bleaching solutions, are made of a mix of chemicals in different amounts. So, people keep looking for products that can fix chemically damaged hair and make new, healthy hair growth. Conditioners that say they can fix damaged hair are becoming important parts of people's hair care routines. Hair conditioner gives hair the right amount of hydration and moisture, which makes people more likely to believe that it can fix chemical damage.

Market Restraints:

Harmful Effects of Hair Conditioners can be a Major Threat to the Growth of the Global Hair Conditioner Market

Conditioners that are not organic have chemicals in them that are bad for your hair and can cause allergies or damage over time. Two examples of these chemicals are sodium Laureth sulfate and sodium laurel sulfate. Even though these chemicals do not cause cancer, they irritate the skin, especially skin that is already sensitive. A lot of conditioners have these chemicals in them unless they are made from organic or natural ingredients. Conditioners may also contain benzophenone, cetrimonium chloride, Diazolidinyl urea, DMDM hydantoin, or isopropanol. All of these chemicals can cause skin irritation, cause cancer, and hurt the liver and kidneys. 

Market Opportunities: 

Sudden Increase in Demand for Natural and Eco-Friendly Products and Semi-Solid Hair Conditioners Creates Wide Opportunities in the Global Hair Conditioner Market

Chemicals in hair care products are bad for your health. So, some companies that make hair conditioners have come out with new products that have fewer chemicals or no chemicals at all. So, more people prefer hair conditioners that are made with natural ingredients. Banana, coconut, honey, aloe vera, olive, shea butter, yogurt, and egg are some of the natural things that are used to make conditioners. All of these natural ingredients nourish hair and make it less likely to fall out or get damaged. 

So, the market for hair conditioners should get a new chance to make money from the growing demand for natural hair conditioners. In a surprising way, semi-solid hair conditioner is likely to be very popular in the years to come. People say that better conditioning is to blame for this Rise in popularity. Also, people are always looking for products that make hair look better and make it easier to style. So, the demand for semi-solid hair conditioners is likely to give the market more chances to grow.

Adoption of Various Forms of Conditioners also Creates Opportunities in the Global Hair Conditioner Market

Companies are putting out different kinds of hair conditioners in different forms, like serum, gel, cream, and liquid. This gives customers a choice of what kind of conditioner they want to use. People use these kinds of hair conditioners because their lifestyles have changed and they like them better. This is likely to give the hair conditioner market more chances to grow.

Regional Analysis

The global hair conditioner market share is primarily segmented into three regions, namely North America, Europe, and Asia-Pacific, out of which the European region has the major market share. 

North America

People in the U.S., Canada, and other North American countries are becoming more health-conscious and looking for products that are better for them. This is a big reason for the growth of hair care products, especially conditioners and shampoos. In North America, there is a lot of competition in the hair conditioner market. Many companies are coming out with hair conditioners that are good for the health of the customer's hair. One of the things that are helping this region grow is the Rise in male grooming. This is happening at the same time as the growth of organized retail, the aging of the population, and the Rise in fashion-conscious consumers, which is why the North American region is expected to grow to USD 3568 million by 2030 at a CAGR of 4.5%.


European consumers care more about how their hair looks and how well it feeds their scalp. Owing to this, the need for hair care products has grown a lot in the last few years. During the forecast period, the market is expected to grow in the European region with a growth rate of 5.3% because more people are having hair problems like dry, frizzy, and dull hair and more hair loss. Thus, creating a wide range of opportunities in the region and helping the market to grow beyond its limits.


The Asia-Pacific hair conditioner market is expected to grow steadily over the next few years. A rise in the number of people who want herbal hair care products is driving the Asia-Pacific hair conditioner market. India is expected to have the fastest-growing hair conditioner market in the Asia-Pacific region. Changes in how consumers behave and more people knowing about products have been named as the main things that drive the global hair conditioner market. 

Report Scope

Report Metric Details
By Type
  1. Rinse-out
  2. Leave-in
  3. Deep
By End-User
  1. Men
  2. Women
  3. Kids
Company Profiles Estee Lauder Companies Henkel AG & Co. KGAA Hindustan Unilever Ltd Johnson & Johnson KAO Group Loreal S.A Marico Ltd.
Geographies Covered
North America U.S. Canada
Europe U.K. Germany France Spain Italy Russia Nordic Benelux Rest of Europe
APAC China Korea Japan India Australia Taiwan South East Asia Rest of Asia-Pacific
Middle East and Africa UAE Turkey Saudi Arabia South Africa Egypt Nigeria Rest of MEA
LATAM Brazil Mexico Argentina Chile Colombia Rest of LATAM
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
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Segmental Analysis

The global hair conditioner market share is segmented by type and by the end user.

On the Basis of Type

By type is further divided into three sub-segments, which are Rinse-out, Leave-in, and Deep, out of which the Rinse-Out sub-segment has the major market share.

Rinse-out conditioner is a popular hair conditioner that people of all ages use. Water, Stearyl Alcohol, Cyclomethicone, Cetearyl Alcohol, Shea Butter, Stearamidopropyl Dimethylamine, and other ingredients are found in this type of conditioner. Hair damage can be reduced by using a rinse-out conditioner. Because of these factors, rinse-out conditioner is expected to lead the hair conditioner market during the forecast period with an estimated CAGR of 5.1%.

A leave-in conditioner also called a leave-in hair treatment, is a conditioner that you put on freshly washed or cleaned hair and let work until the next time you wash your hair. The Leave-in conditioner has a light formula that can be used on dry hair to add moisture and make it easier to manage. It works well with almost every type of hair, which makes it one of the most popular hair conditioners, which is why it has a substantial market share in the global hair conditioner market.

Deep conditioning adds more water to the hair and keeps it from drying out. Humectants in deep conditioners draw water to the hair shaft, which makes the hair less likely to break or get damaged. When you deep condition your hair on a regular basis, it stays healthy and moist. It helps hair stay healthy by giving it nutrients that are needed to repair the damage. Thus, deep conditioners also contribute significantly to the overall growth of the hair conditioner market.

On the Basis of End-User

By end-user, the global hair conditioner market is further divided into three user types which are men, women, and kids, out of which women make the most use of such hair conditioners. 

Traditional men's grooming products are no longer the only ones available, and manufacturers are putting new product launches in different countries at the top of their lists. Men have started using hair conditioners to stop their hair from breaking and falling out. As men's interest in hair care products has grown, a wide range of deep-conditioning serums, gels, creams, and oils have been introduced to the market, which is why this segment has 

With 41.5% of the market share in 2019, the women segment is the most important end-user segment in the global hair conditioner market. The number of women in the workforce has gone up a lot because more of them want to work and care more about their looks, health, and grooming. This has increased the market demand for hair conditioner products which is why is expected to grow at a CAGR of 4.8%.

The hair conditioners used by kids and babies have fewer chemicals in them. Compared to end-users who are men or women, kids make up a small part of the market. Comparatively, fewer or no chemicals are used to make hair conditioner for kids. Most of the time, natural ingredients are used to make hair conditioners for kids. The market for hair conditioners is going to grow because there is more demand for organic hair conditioners for kids.

Market Size By Type

Recent Developments

  • In May 2022, Estee Lauder Companies partnered with ASD to expand the Inobu Mosaik Initiative. 
  • In June 2022, Henkel introduced new mobility innovations to strengthen the new-age solutions to mobility issues. 
  • In March 2022, Hindustan Unilever's high-end digitally advanced Dapada factory joins the WEF's prestigious Lighthouse network.
  • In April 2022, Johnson & Johnson launched its next satellite centre for global health discovery in Cape Town.

Top Key Players

Estee Lauder Companies Henkel AG & Co. KGAA Hindustan Unilever Ltd Johnson & Johnson KAO Group Loreal S.A Marico Ltd. Others

Frequently Asked Questions (FAQs)

What is the estimated growth rate (CAGR) of the Hair Conditioner Market?
Hair Conditioner Market size will grow at approx. CAGR of 4.5% during the forecast period.
Some of the top prominent players in Hair Conditioner Market are, Estee Lauder Companies, Henkel AG & Co. KGAA, Hindustan Unilever Ltd, Johnson & Johnson, KAO Group, Loreal S.A, Marico Ltd., etc.
In the Hair Conditioner Market, North America has established itself as the market leader with a significant market share.
The Europe region is projected to exhibit the highest rate of growth in the Hair Conditioner Market.
The global Hair Conditioner Market report is segmented as follows: By Type, By End-User

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