Research Methodology – Hair Dryer Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Hair Dryer Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Hair Dryer Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Total population and percentage of population likely to use hair dryers.
- Consumer demand and buying behavior.
- Product pricing and average sales price.
- Market penetration and saturation.
- Nature of the market, whether itâs matured, growing or declining.
- Market segmentation to track market growth in different regions, demographics, etc.
- Potential impact of substitute products.
- Competition level, competitorâs market shares, and their growth forecasts.
Key Market Indicators
- Global hair care market size and its growth rate.
- Consumer Spending on personal care products.
- Salon industry growth rate and its contribution to sell hair dryers.
- Rate of adoption of electric hair care appliances.
- Trends in ecommerce sales and online shopping for hair care products.
- Disposable income and purchasing power of consumers.
- Demographics and lifestyle trends influencing hair care product purchases.
Growth Trends
- The rise in demand for high-end, technologically advanced hair care gadgets.
- Growth in the fashion industry leading to higher demand for hair styling appliances.
- Increasing focus on personal grooming and appearance particularly among millennials.
- Rise in female employment rate which increases the demand for quick styling appliances like hair dryers.
- Increasing trend of travel-friendly or compact hair dryers for convenience.
- Increasing trend of using hair dryers not just in salons but also for personal use at home.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Hair Dryer Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Hair Dryer Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Our Clients:
