Home Consumer Products Europe Hair Removal Wax Market Demand, Top Trends, Forecast to 2031

Europe Hair Removal Wax Market

Europe Hair Removal Wax Market Size, Share & Trends Analysis Report By Type (Soft Wax, Hard Wax), By Ingredient (Organic, Synthetic), By Skin Type (Dry Skin, Oily Skin, Normal Skin, Sensitive Skin, Others), By Coverage (Face, Body/Arms/Legs, Bikini), By Price (High, Medium, Low), By Distribution Channel (Company Owned Website, E-Commerce Website, Hypermarkets and Supermarkets, Specialty Stores, Others) and By Country(U.K., Germany, France, Italy, Russia, Nordic, Benelux, Rest of Europe) Forecasts, 2023-2031

Report Code: SRCP54325DR
Study Period 2019-2031 CAGR 4.3%
Historical Period 2019-2021 Forecast Period 2023-2031
Base Year 2022 Base Year Market Size USD 3,680 Million
Forecast Year 2031 Forecast Year Market Size USD 5726 Million
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Market Overview

The Europe hair removal wax market size was valued at USD 3,680 million in 2021 and is projected to reach a value of USD 5,726 million by 2031, registering a CAGR of 4.3% during the forecast period (2022-2031).


  • Soft wax dominates the market by Type.
  • By ingredient, the Organic segment dominates the market.
  • Normal skin dominates the market by skin type.
  • Body/arms/legs dominate the market by coverage.
  • By price, medium price dominates the market.
  • Hypermarkets and supermarkets dominate the market by distribution channel.

Waxing is a way to get rid of hair that uses wax strips to remove hair from the root. Wax is either a cream or a product, and it is used to wax. It is warmed slowly and put on the face in a thin layer. When a strip of cloth is put on and pushed down, the hair comes off with it. Also, the personal care and grooming business has grown steadily worldwide because more and more women are concerned with their looks. Many other things have led to the growth of the hair removal wax market, such as more women going to work, more people caring about staying beautiful longer, and lifestyle changes.

Market Dynamics

Europe Hair Removal Wax Market Drivers

Demand for Personal Grooming Products

Fashion trends and growing self-consciousness increase the market for personal grooming products. European youth are increasingly shaving. Euromonitor International showed that 72% of 18–24-year-old British women shave their underarms and 60% their legs.

European hair removal wax manufacturers are expanding their product offerings to fulfill increased grooming product demand. European hair removal waxes include Veet. It has many delicate skin and hair products. The Veet EasyWax Electrical Roll-On Kit lets consumers heat and apply wax at home quickly and easily.

Europe Hair Removal Wax Market Restraints

Availability of Alternatives

Shaving, depilatory creams, and laser hair removal are popular alternatives to hair removal wax that are widely accessible and utilized by customers in Europe. According to a Mintel poll, shaving was the most common hair removal method for men and women in the UK in 2019, with 80% of women and 57% of men using a razor. The second most popular method was depilatory creams, used by 37% of women and 16% of men.

Europe Hair Removal Wax Market Opportunities

Demand for Premade Waxing Strips

Premade waxing strips are popular among customers who prefer a hassle-free hair removal approach because they are practical and simple. Premade waxing strips from companies like Veet, Nair, and Sally Hansen are available in Europe. These products are simple to use and provide step-by-step instructions. For instance, Veet has various waxing strips already built for various body regions, including the legs, underarms, and bikini line. These waxing strips are made to last and are gentle enough for delicate skin.

Regional Analysis

Europe hair removal wax market is segmented by country into Germany, France, the U.K., Spain, Italy, and Rest of Europe. Germany dominated the market and is expected to grow at a CAGR of 5.0% during the forecast period.

Europe’s hair removal wax business is rising. Due to processing and cost-cutting research, better administrative support and standards allow market leaders to grow profitably. Advanced cosmetic treatments, high organic cosmetic prices, and raw material supply disruptions may restrict hair removal wax market growth. However, dermatological and beauty clinic hair removal costs may restrict market expansion. New technologies and products have boosted Germany’s aesthetic treatment sector, which is predicted to rise. These include hair, facial, and body treatments. Medical spas, or medspas, that offer advanced cosmetic surgery are growing rapidly. Germans are shaving more, changing their body image. Germans prefer waxing to remove hair. Gen Z and younger clients of both genders tend to participate. Therefore, organizations that wish to connect with them must know this. France is spending more on personal care, including hair removal, due to increased disposable income and aesthetic awareness. Men and women can try cosmetic treatments for cheap with hair removal. Hair removal products are easy to find, and self-care has increased. Modern wax beads remove hair painlessly. These beads, which come in various colors and scents, make shaving enjoyable. France’s wax grain producers make goods with fewer elements to save costs.

Report Scope

Report Metric Details
By Type
  1. Soft Wax
  2. Hard Wax
By Ingredient
  1. Organic
  2. Synthetic
By Skin Type
  1. Dry Skin
  2. Oily Skin
  3. Normal Skin
  4. Sensitive Skin
  5. Others
By Coverage
  1. Face
  2. Body/Arms/Legs
  3. Bikini
By Price
  1. High
  2. Medium
  3. Low
By Distribution Channel
  1. Company Owned Website
  2. E-Commerce Website
  3. Hypermarkets and Supermarkets
  4. Specialty Stores
  5. Others
Company Profiles American International Industries Le Club Perron Rigot The Darent Wax Company Ltd. Sue Ismiel and Daughters
Geographies Covered
Europe U.K. Germany France Italy Russia Nordic Benelux Rest of Europe
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
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Segmental Analysis

The Europe hair removal wax market is segmented based on Type, ingredient, skin type, coverage, price, distribution channel, and region.

The Type is further segmented into soft and hard wax.

Soft wax dominated the market and is expected to register a CAGR of 4.7% over the forecast period.

By ingredient, the market is further segmented into organic and synthetic.

The organic segment dominates the market and is expected to grow at a CAGR of 3.9% during the forecast period.

The skin type is further segmented into dry skin, oily skin, normal skin, sensitive skin, and others.

The normal skin type dominated the market and is expected to register a CAGR of 4.2% over the forecast period.

The market is further segmented by coverage into Face, Body/Arms/Legs, and Bikini.

The Body/arms/legs segment dominates the market and is expected to grow at a CAGR of 4.1% during the forecast period.

The market is divided into low, medium, and high based on price.

Medium price is expected to dominate the market, registering the highest CAGR of 4.5% over the forecast period.

Based on distribution channels, the market is sub-segmented into company-owned websites, e-commerce websites, hypermarkets and supermarkets, specialty stores, and others.

Hypermarkets and supermarkets are expected to dominate, registering the highest CAGR of 4.2% over the forecast period.

Market Size By Type

Recent Developments

  • In 2021- Le Club Perron Rigot came out with new items to use after waxing, such as a soothing gel and nourishing oil.
  • In 2021- AII partnered with businesswoman and beauty blogger Jackie Aina to introduce a new line of Ardell lashes. Six distinct looks were included in the collection, each of which was made to accommodate a variety of skin tones and eye shapes.

Top Key Players

American International Industries Le Club Perron Rigot The Darent Wax Company Ltd. Sue Ismiel and Daughters Others

Frequently Asked Questions (FAQs)

What is the estimated growth rate (CAGR) of the Europe Hair Removal Wax Market?
The Europe Hair Removal Wax Market size is growing at a CAGR of 4.3% from 2023 to 2031.
Demand for Personal Grooming Products is the key drivers for the growth of the market.
Demand for Premade Waxing Strips is one of the upcoming trends in the market.
The key players in the global market include American International Industries, Le Club Perron Rigot, The Darent Wax Company Ltd., Sue Ismiel and Daughters.

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