Halal Cosmetics Market

Market Overview

The global halal cosmetics market size was valued at USD 30.21 billion in 2021 and is projected to reach USD 83.76 billion by 2030 at a CAGR of 12% from 2022 to 2030. Halal cosmetics are products that follow religious rites, observe sharia law, and do not contain ingredients derived from pigs, blood, alcohol, reptiles, and insects, among others. The halal cosmetics market’s most prominent driver is the surging demand for halal products by the growing Islamic population. Halal cosmetic is an emerging market, gaining popularity in the last few years due to the rising Muslim population and surging awareness regarding skincare and product safety. These products are also gaining traction among non-Muslim customers for its natural, environmentally friendly, and green ingredients. Stringent regulations guarding the halal cosmetics industries in terms of the formulation of these products have set a benchmark for quality assurance. Some of the halal compliances of cosmetics and personal care products include ‘MS 2200-1:2008’ for cosmetic and personal care and ‘MS 2200-2:2013’ for the use of animal bone, skin, and hair.

Market Dynamics

Global Halal Cosmetics Market Drivers

Rising Collaboration Activities by Prominent Players to Drive Market Growth

The halal cosmetics market is in its nascent stage, with global players adopting aggressive strategies to develop and introduce halal-certified products in their product portfolio. The halal logo is considered as an indication of safety and product quality assurance, further driving the market growth. The prominent players in the cosmetic market are collaborating with players in the field of vegan and organic product manufacturing to expand their customer base and secure maximum certifications. Some of the governing bodies providing Halal Certification in Southeast Asian Countries include Jabatan Kemajuan Islam Malaysia (JAKIM), Majelis Ulama Indonesia (MUI), and Majlis Ugama Islam Singapura (MUIS). However, the lack of recognized global halal compliance certification and the standard process might hamper the market growth to a certain extent.

Regional Analysis

The global halal cosmetics market is segmented by geography into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

Rising Government Investments in Halal Industries to Drive the Asia-Pacific Halal Cosmetics Market

Asia-Pacific held the largest market share in the halal cosmetic market in 2019 and is projected to dominate the market during the forecast period. Indonesia, Malaysia, India, and Singapore, with the largest Muslim population, are leading contributors to the halal cosmetic market in Asia-Pacific. As per the Research Center Forum on Religion & Public Life, in 2010, Indonesia held the highest Muslim population in the world, i.e., 209.1 million, and accounted for 13.1% of the total Muslim population. In 2010, there were about 176.6 million Muslim populations in India, and the number is expected to reach 310.6 million by 2050. Additionally, the government of Indonesia and Malaysia are heavily investing in the halal industry’s development. As per the Ministry of International Trade and Industry, the total investment in Malaysia halal industry grew from USD 1.35 billion in 2012 to USD 2.4 billion in 2015.

Increasing Spending Power to Drive the Middle East’s Halal Cosmetic Market

In the Middle East, countries such as Saudi Arabia, Qatar, and the UAE are at the forefront of the halal cosmetics market. The region houses the second-largest Muslim population, coupled with people with the highest spending power. As per the Africa Islamic Economic Foundation, the Middle East and North Africa accounted for 19.9% of the world's Muslim population in 2019. Increasing demand for beauty products among the young Muslim populations and a gradual shift toward fashion drives the regional market growth.

The U.K. and France — The Leading Contributors of Europe’s Halal Cosmetics Market

In Europe, the Muslim population’s steady rise and shifting consumer preference toward greener products drive the market growth. As per the Africa Islamic Economic Foundation, the number of Muslims in Europe is anticipated to increase from 44.1 million in 2010 to 58.2 million in 2030. The U.K. and France are leading market contributing countries. In the U.K., around 35% of Muslims fall into the demographics of 18–35 years old, a significant consumer base for the halal cosmetics market.

Segmental Analysis

The global halal cosmetics market share is divided into different segments according to the product, and distribution channel.

Based on the product, the halal cosmetics market is categorized into skincare, haircare, hygiene products, makeup, and fragrance. The skincare segment held the largest market share in 2019 and is expected to continue the same during the forecast period. The skincare products comprise body shampoos, body lotions, soaps, and sunscreen products, among others. The segment is primarily driven by rising awareness regarding health and hygiene. Halal skincare products provide essential care with assured standards, further driving the segment's growth.

The hair care segment held a significant share of the halal cosmetic market in 2019. Increasing hair problems such as hair fall, split ends, dandruff, and itchy scalp are subsequently surging the demand for hair care products across the globe. Debouching hairstyle trends, such as dyeing and hair-straightening, compromise the hair and scalp health, further driving the demand for halal hair care products as they are natural and environmentally friendly and adhere to stringent regulations and quality standards.