Research Methodology – Halal Food Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Halal Food Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Halal Food Market is developed by integrating key market indicators and macroeconomic variables. These include:
1 Factors considered while calculating market size and share
- Demographics: The size and growth of Muslim population globally which adheres strictly to halal food guidelines.
- Consumer Behavior: The shift in dietary preferences and growing consciousness about the consumption of halal foods.
- Economic Indicators: Affordability and willingness to pay for halal products.
- Distribution Channels: Availability of halal products in supermarkets, online platforms, and specialty stores.
- Regulations and Certifications: Complexities in regulatory frameworks and requirements for halal certifications in different countries.
- Competition: The number of companies manufacturing and distributing halal products.
2 Key Market Indicators
- Halal Certification: The number of food products or manufacturers that are halal certified.
- Consumer awareness level about halal food.
- Halal Exports/Imports: The volume and value of halal food products that are exported or imported by different countries.
- Investments and Mergers in Halal Sector: Monetary inputs in production and expansion of halal products.
- Presence of Halal food in Online and Offline Market.
3 Growth Trends
- Increased demand of Halal Food due to rising Muslim population worldwide.
- Shift towards Halal Food due to growing awareness about ethical and health benefits linked with consuming halal products.
- Expansion of E-commerce leading to increased online availability and purchase of Halal products.
- Greater investments in halal food industry indicating a positive future growth.
- Innovation and development of variety in halal products focusing on catering to different segments of consumers.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Halal Food Market. Key inputs include:
Company-Level Information
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
Industry and Government Sources
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Halal Food Market
Market Intelligence Sources
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
Macro & Consumer Insights
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
Expert Insights & KOL Engagements
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
Focused Discussions & Panels
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
Data Validation & Business POV
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
Forecasting is carried out using proprietary models that combine:
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights