Hand Sanitizer Market

Market Overview

The global hand sanitizer market size was valued at USD 4.2 billion in 2022. It is projected to reach USD 7.34 billion by 2031, growing at a CAGR of 6.4% during the forecast period (2023–2031).

A hand rub, also known as a hand sanitizer, is an antiseptic solution applied to the hands to remove pathogens that can cause disease from the skin. It typically comes in foam, gel, and liquid form and comprises alcohol, water, emollients, polyacrylates, synthetic and natural colors, and fragrances. The ethanol and isopropanol found in hand sanitizers instantly denature proteins and wipe out the lipid-based coatings on some bacteria and viruses. The ingredients are transported by the water, forming a bond with the hydrogel. Products for hand sanitizing are hygienic and anti-infection skincare remedies explicitly designed to clean and shield the palms and fingers from pathogenic bacteria and viruses.

To provide more protective hygiene solutions, manufacturers are paying close attention to incorporating newer beneficial ingredients like Aloe Vera, Tea oil, and others into the disinfectant solutions. Companies also create different skin wash forms, such as foam, gel, liquid, and sprays, to draw customers to their products. Important companies involved in the skin cleansing accessory industry, like Unilever, P&G, and others, use merger and acquisition techniques and television and online marketing techniques to build their brands and expand their business.

Market Dynamics

Market Drivers

The outbreak of the Covid-19 Pandemic

The coronavirus, also known as Covid-19, is spreading at an alarming rate, opening up a wide range of market maturation and growth opportunities. Recently, as concern over the virus has grown, there has been an unexpectedly high demand for hand sanitizers. Many people are stocking up on hand sanitizers, toilet paper, and other essential supplies. This trend has put hand sanitizer producers under intense pressure to keep up with the enormous demand. There isn't much debate regarding the market for hand sanitizers rising value. Because of the covid-19 pandemic's trend of panic buying, sanitizer manufacturers' inventories have been impacted. Due to growing awareness of the effects of COVID-19 on the population, health and hygiene concerns are spreading worldwide. In the wake of the ongoing pandemic crisis, the market has seen significant global changes in the hand sanitizer industry.

Demand for Natural Hand Sanitizers is Growing

The demand for organic and natural hand sanitizers is increasing due to growing awareness of the harmful effects of chemicals on their health and the environment. Vendors of hand sanitizers are investing in creating such products to profit from this development. As more hand sanitizer manufacturers release new products to meet the high demand from customers worldwide, organic hand sanitizer sales are anticipated to rise through 2032. Growing consumer awareness of the value and significance of hand hygiene in preventing transmissible diseases is anticipated to spur market expansion. A sizable consumer base is attracted by the portability and convenience offered by hand sanitizers over handwashes, significantly boosting the sales of gel-type sanitizers.

Market Restraints

High Alternative Product Availability to Restrain Market Growth

Many products are available on the global market for personal hygiene and personal care, including liquid, hand soaps, hand disinfectants, and wipes. These products are substitutes for hand sanitizers, and some are a little less expensive, which hinders the expansion of the market. The widespread accessibility of substitute goods like soaps, shampoos, and oils causes a decline in sales revenues from the various goods connected to the hand-washing segment, such as sanitizers and washers, which reduces product demand. Additionally, it is anticipated that increasing reports of the adverse effects of skin cleansers made with synthetic chemicals will restrain market expansion. Furthermore, it is anticipated that erratic environmental factors like moisture and heavy rain will affect the quality of skin care products and lower demand for them.

Market Opportunity

Guidelines and Recommendations Given by WHO

Guidelines have been published by the WHO and healthcare professionals to stop people from spreading the virus or getting sick from it. These regulations have been made available on numerous public portals, websites, and other platforms. In light of the pandemic, the government is also working tirelessly to increase the use of hand sanitizers. In the last few years, there has been a significant increase in public demand for hand sanitizers that contain at least 70% alcohol. Additionally, the WHO's advice to regularly sanitize hands after touching dirty surfaces has fueled the global expansion. In the years to come, the overall size of the world market for hand sanitizers will rise. Governments worldwide are investing in healthcare and launching fresh initiatives to raise public awareness of hygiene. Additionally, healthcare professionals advise upholding hygienic practices, which is helping to increase demand for hand sanitizer.

Regional Analysis

North America Dominates the Global Market.

The global hand sanitizer market is bifurcated into four regions: North America, Europe, Asia-Pacific, and LAMEA.

North America is the most significant global hand sanitizer market shareholder and is expected to grow at a CAGR of 6.1% during the forecast period. The U.S. and Canada are included in the analysis of the market in North America. The sale of hand sanitizers in offline and online channels has increased due to the region's growing awareness of the importance of maintaining personal cleanliness and hygiene. The pandemic significantly impacted this area, immediately impacting the need for sanitizers. Throughout the period of the forecast, this region is anticipated to expand. The high standards of hygiene and the population's awareness of hygiene are primarily responsible for the region's growth. Due to the widespread COVID-19 infection in the area, the government and local businesses in the nation are launching new products to address the rising demand for hand sanitizer.

Asia Pacific is expected to grow at the fastest CAGR of 6.84% during the forecast period. China, India, Japan, Australia, and the rest of Asia-Pacific are all included in the Asia-Pacific market analysis. Growing public awareness of health and wellness issues and sanitization practices drive the region's growth. The expansion of product availability and the penetration of offline and online channels fuels the market expansion. The governments in the area are assisting the new market entrants, and rising investments in the healthcare industry are anticipated to boost product demand. For instance, the Indian government has approved 564 different businesses and more than 45 distilleries to manufacture hand sanitizers. According to studies, India's capacity to produce hand sanitizer increased 1,000 times from 1 million liters per year to 3 million liters per day due to the growing participation of sugar and ethanol distilleries and government support.

Segmental Analysis

 The market is segmented by type, form, distribution channel, and end user.

Based on type, the global hand sanitizer market is bifurcated into alcoholic and non-alcoholic.

The alcoholic segment is the highest contributor to the market and is expected to grow at a CAGR of 6.59% during the forecast period. As they contain n-propanol, isopropanol, and ethanol, which are efficient in neutralizing specific types of microorganisms, alcoholic hand sanitizers are anticipated to hold a dominant share in the market. An alcoholic hand sanitizer typically contains 60 to 95 percent alcohol. Manufacturers have been incorporating emollients and fragrances that give the sanitizer a pleasant scent and calm the skin.

Based on form, the global market is bifurcated into foam, spray, gel, and others.

The gel segment is the highest contributor to the market and is expected to grow at a CAGR of 6.3% during the forecast period. Since gel sanitizers typically have a light, liquid formulation and are spreadable, they can easily penetrate the skin to kill most bacteria. The ease of getting these antiseptic products and the increased accessibility to them will increase demand for them in the upcoming years. The coronavirus outbreak has resulted in an unprecedented increase in demand for gel sanitizers worldwide. According to the television news channel CNBC, online stocks of numerous gel hand sanitizers were reportedly sold out on Amazon, Walmart, and Walgreens.

Based on the distribution channel, the global market is bifurcated into online channels, hypermarkets, pharmaceutical stores, and others.

The hypermarket segment is the highest contributor to the market and is expected to grow at a CAGR of 6.61% during the forecast period. The segment of hypermarkets and supermarkets holds the largest market share in the global market. The increase in supermarkets and hypermarkets, which carry a wide range of goods with varying sizes, shapes, brands, and other characteristics, is to blame for this growth. Among the few factors promoting segment growth are expanding retail chains in the major economies, new products, increased foot traffic, and impulsive store purchases.

Based on end users, the global market is bifurcated into hospitals, households, educational institutes, restaurants, and others.

The household segment is the highest contributor to the market and is expected to grow at a CAGR of 6.29% during the forecast period. With the largest market share in 2020, the Household Purpose segment will rule the global market. This increase can be attributed to the COVID-19 pandemic, which has caused a significant portion of the population to use gel, hand, and foaming sanitizers to maintain cleanliness and hygiene in their homes. It is anticipated that the healthcare industry will expand significantly over the forecast. Growing social media and online advertising influence have exposed people to new personal care and hygiene trends, boosting consumer use of hand sanitizers.

Recent Developments

• November 2022, The Importance of Surface Sanitizer Formulation for Norovirus Control is Highlighted by New Research of Gojo Industries. According to this study, wiping can increase the removal of viruses from a surface, but the virus may stay on the paper towel or cloth used to wipe it.

• November 2022, The power of their Dettol, Sagrotan, and Tork brands will be combined to create a line of co-branded disinfection products for professional hygiene customers in four European countries, according to Reckitt and Essity, two industry leaders in the hygiene and health sectors.