Hand Sanitizer Spray Market

Market Overview

The global hand sanitizer spray market size was valued at USD 0.223 billion in 2022. It is estimated to reach USD 0.453 billion by 2031, growing at a CAGR of 8.2% during the forecast period (2023–2031). Hand sanitizer spray is a convenient and effective solution for maintaining hand hygiene on the go, making it particularly useful in healthcare settings, food service establishments, and other environments where maintaining hand cleanliness is crucial for preventing the spread of infections and stimulating market growth.

Hand sanitizer spray is a liquid formulation designed to kill germs and bacteria on the hands. It is typically packaged in a spray bottle, allowing for easy and convenient application. Hand sanitizer sprays contain a high concentration of alcohol, usually around 60% to 70%, which is the active ingredient responsible for its antimicrobial properties. The main purpose of hand sanitizer spray is to provide a quick and effective method of hand hygiene when soap and water are not readily available. It is commonly used when handwashing is impractical or inconvenient, such as while traveling, in public places, or during outdoor activities. Hand sanitizer spray is particularly useful in healthcare settings, food service establishments, and other environments where maintaining hand cleanliness is crucial for preventing the spread of infections.

To use hand sanitizer spray, a small amount is sprayed onto the palms of the hands and rubbed together until dry. The alcohol content in the spray effectively kills a vast range of bacteria and viruses, including the common cold, flu, and some strains of coronaviruses. It is important to note that hand sanitizer spray is not as effective in removing dirt, grease, or harmful chemicals from the hands compared to soap and water. Therefore, it is recommended to use hand sanitizer spray as a temporary measure until proper handwashing can be performed. Hand sanitizer spray is a convenient and effective solution for maintaining hand hygiene on the go. Its compact size, quick evaporation, and high alcohol content make it a practical choice for situations where handwashing is not feasible, providing an added layer of protection against germs and bacteria.

Market Dynamics

Global Hand Sanitizer Spray Market Drivers:

Consumer Inclination Toward Health and Wellness

Hands are the major transmission source of bacteria, pathogens, and viruses that cause diseases like food-borne illness and nosocomial infection. This is caused by rubbing the eyes or nose with the hands, which is contaminated with viruses and other bacteria. These bacteria can cause diarrhea, intestinal problems, and respiratory problems, thereby driving the demand for hand sanitizers that effectively eradicate microorganisms, which cause several health issues.

According to WHO, around 420,000 deaths are reported yearly, of which approximately 125,000 children under five die from food-borne illnesses. Hence, consumer preference for health and well-being fuels the desire for hand sanitizers, which is expected to accelerate the market's growth.

Innovations in Hand Sanitizers

Innovations, such as the addition of various fragrances in the formulation of hand sanitizers, drive the growth of the global market, owing to the fact that fragrance serves a functional purpose in hand sanitizers. Furthermore, attractively scented sanitizers make the hand sanitizing process experience pleasant and refreshing, thereby fueling their demand.

In addition, International Fragrance Association (IFRA)-certified fragrance ingredients used in sanitizers drive the market growth as they assure more safety compared to noncertified fragrance ingredients, such as petrochemicals and phthalates and neurotoxins, used in hand sanitizers. Furthermore, the surge in the adoption of new formulations of hand sanitizers by manufacturers to provide enhanced experience boosts the market growth.

Global Hand Sanitizer Spray Market Restraints:

Health Hazards Associated with Hand Sanitizers.

Hand sanitizers eradicate bacteria, pathogens, and viruses that cause food-borne illness, nosocomial infection, diarrhea, intestinal problems, and respiratory problems. However, hand sanitizers contain chemicals such as phthalates and parabens, benzalkonium chloride, ethyl alcohol, and urea that cause several health issues. For example, the presence of BAC can cause allergies/immunotoxicity and organ system toxicity; ethyl alcohol can cause cancer, congenital disabilities, and organ system toxicity; and urea may result in joint pain, heart irregularities, and a weakened immune system. Thus, health hazards associated with hand sanitizers will hamper the market growth in the coming years. One of the main concerns is the potential for skin irritation and dryness caused by the frequent use of hand sanitizer sprays, particularly those with high alcohol concentrations. The alcohol content can strip the skin of its natural oils, leading to dry, cracked, and irritated skin. This issue is especially significant for individuals with sensitive skin or who regularly use hand sanitizers daily.

Global Hand Sanitizer Spray Market Opportunities:

Rise in the Number of Millennial Populations

With the surge in internet usage, there has been an increase in the number of users on various social media platforms. Considering this, most of the key players in the hand sanitizer spray market strategize on promoting their products and on these social media network services. Social media marketing is one of the most popular ways for businesses and industries to let their target buyers know about their products on social media. Thus, by using social media for marketing, the global hand sanitizer spray market sees a critical opportunity to gain traction and eventually increase its registration among its target segments.

The rise in millennial populations presents various hand sanitizer spray market opportunities. With their focus on health and wellness, preference for convenience, and emphasis on preventive measures, millennials will likely drive the demand for hand sanitizer sprays. By understanding and catering to this demographic's specific needs and preferences, companies can capitalize on this growing market segment and stay ahead in the competitive landscape.

Regional Analysis

Based on region, the global hand sanitizer spray market is bifurcated into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.

North America Dominates the Global Market

North America is the most significant global hand sanitizer spray market shareholder and is estimated to grow at a CAGR of 7.5% over the forecast period. The North American hand sanitizer spray market is studied across the U.S., Canada, and Mexico. As per macroeconomic factors, the U.S. is the largest economy in the world regarding GDP, with greater flexibility than Western Europe. On the other hand, Canada is equipped with a high-tech industrial economy. Though the country had slow economic growth in 2008, it recovered faster in the later years. The rise in awareness about the importance of being hygienic is one of the key reasons behind the overall growth of the market in North America.

Additionally, hand sanitizer products incur demand from household and commercial sectors, including restaurants, schools, and hospitals. In the household sector, customers seek convenience while using hygienic products due to their busy lifestyles. This has increased demand for hand sanitizer sprays, which can be used anywhere as per customer requirements. Moreover, organic hand sanitizer spray is expected to grow significantly during the anticipated period due to increased demand for different types of organic personal care products in the region. The Honest Company, EO Products, and CleanWell are some key brands operating in the North American hand sanitizer market.

Europe is anticipated to exhibit a CAGR of 7.6% over the forecast period. Europe operates as a single market and, thus, is the major trading power. European countries accounted for the second-largest share of global imports and exports 2016. In terms of growth rate, there has been a decline in the overall economy of Europe post the 2008 recession. Despite Brexit, the European market presents attractive opportunities for the consumer goods sector. Among the European countries, the U.K. and Germany are forecasted to witness significant growth rates in value sales during the anticipated period. The rise in the number of health-conscious customers has been one of the key factors that help drive the demand for hand sanitizer products.

Over the years, the European hand sanitizer market has endured continuous evolution in its product offerings that cater to the requirements of target customers. Hence, hand sanitizer products are available in different formats, such as gel, foam, and spray. Hand sanitizer spray has witnessed a higher level of demand among consumers due to its flexible use feature anytime and anywhere. Recently, preference for natural personal care products has been on the rise in the region, which is expected to provide opportunities for the growth of the natural hand sanitizer spray market in Europe.

In Asia-Pacific, this rise in the number of hygiene-oriented customers, increase in disposable income, and surge in the millennial population are key macroeconomic factors that help trigger the demand for personal care products, including hand sanitizers. The millennial population in the Asia Pacific is considered the highest globally, and they are very conscious about their health and cleanliness. Moreover, owing to their busy lifestyle, they always seek convenience and ease of using personal care products in their day-to-day life. This factor helps trigger the region's demand for hand sanitizer spray products.

Latin America was the highest contributor to the LAMEA market in terms of value sales. Globalization and concerns for personal hygiene have brought considerable changes in the hygiene products market in Latin America. Brazil, Argentina, Chile, and Peru are major markets for hygiene products in Latin America. In the past few years, a strong acceptance of hand sanitizers has been witnessed in Brazil. Moreover, consumers in Brazil prefer premium products over available products. However, in Argentina, consumers prefer mid-range products owing to low income. Thus, some key consumer perceptions of hygienic products provide immense opportunities for the hand sanitizer spray market to grow in value sales.

Segmental Analysis

The global hand sanitizer spray market is bifurcated into distribution channels and nature.

Based on nature, the global hand sanitizer spray market is bifurcated into natural, synthetic, and organic.

The natural segment dominates the global market and is projected to exhibit a CAGR of 8.2% over the forecast period. Natural hand sanitizer spray products are processed with natural ingredients with minimal synthetic or chemical ingredients. The growing knowledge of the health benefits of natural goods has led to a rise in their use, which is one of the key reasons behind the overall market growth in value sales. Considering the rise in preference for natural personal care products from consumers, some of the key manufacturers in the global hand sanitizer spray market have been strategizing on coming up with natural formats for their existing products. For instance, CleanWell provides hand sanitizer spray products that claim to be natural, infused with natural ingredients such as orange oil, thyme oil, litsea oil, and hydrolyzed oats. Thus, these factors help drive the global market's demand for natural hand sanitizer spray products.

Based on distribution channels, the global hand sanitizer spray market is bifurcated online and offline.

The offline segment dominates the global market and is projected to exhibit a CAGR of 6.07% over the forecast period. The offline store segment considers key brick-and-mortar stores, like hypermarkets/supermarkets, specialty stores, and franchisee stores. Offline stores facilitate a variety of options for hygienic products, promoting both branded and private-labeled segments. Moreover, these kinds of stores initiate several key promotional and marketing events like customer loyalty programs, discounts, and seasonal offers to generate higher revenue sales. Hence, the easy availability of products at affordable prices facilitated by these offline stores is one of the key reasons for its higher value share.

Recent Developments

• June 2023- EO Products announced the launch of its new hand sanitizer spray with essential oils. The new spray is made with a blend of essential oils known for their antibacterial and antiseptic properties.

• May 2023- The Clorox Company announced the expansion of its line of hand sanitizer sprays.The new sprays are available in various scents and sizes, making them a convenient option for consumers on the go.