High Intensity Sweeteners Market Size, Share & Trends Analysis Report By Type (Neotame, Aspartame, Advantame, Acesulfame-K, Sucralose, Saccharin, Steviol Glycosides, Monk Fruit Extract, Others), By Application (Bakery & Confectionary, Tabletop Sweeteners, Powdered Drink Mixes, Carbonated Drinks, Supplement Products, Pharma Products, Others), By End-User (Food & Beverages, Nutraceuticals, Pharmaceutical) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2024-2032

Market Overview

The global high intensity sweeteners market size is expected to grow at a CAGR of 3.2% during the forecast period, 2023–2031.

Changing consumer trends and lower sugar level consumption patterns around the globe are driving the global High Intensity Sweeteners market. The extensive use of these sweeteners in food and beverages to avoid dental caries and the high intake by diabetic patients, owing to its low-calorie value, is likely to boost the demand for High Intensity Sweeteners in the global market. High sugar intake can lead to multiple health problems such as weight gain, diabetes, heart problems, and many others. As a result, to avoid health problems and maintain blood sugar levels, consumers are opting for products with low or zero calories. Furthermore, the naturally extracted High Intensity Sweeteners from stevia leaves and the monk fruit are anticipated to stimulate market growth.

Market Dynamics

Increasing number of diabetic patients prompting the need for a substitute for sugar

Changing lifestyles of people and sedentary working conditions has resulted in an increased number of people with obesity and other health problems. Statistics of the World Health Organization (WHO) states — the number of people with diabetes has risen from 108 million in 1980 to 422 million in 2014. In 2016, more than 1.9 billion adults, 18 years and older, were overweight. Of these numbers, over 650 million were obese, recorded by WHO. The incorporation of sugar alternatives such as High Intensity Sweeteners in daily food and beverages contributes to fewer intake in calories. According to the American Diabetes Association 2019 guidelines, the use of High Intensity Sweeteners may decrease calorie and carbohydrate intake, thus increasing consumption levels of High Intensity Sweeteners.

Companies dealing with high-intensity sweetners bringing diverse offerings

Consumer companies of High Intensity Sweeteners such as PepsiCo are cementing their market position with a 7% increase in total brand value to the tune of USD 58,900 million. In soft drinks, the company’s strategy entails offerings’ expansion, which includes more flavors and to deliver low-calorie alternatives to all its popular drinks.

The above info-graph depicts the brand value of the top soft drink brands in the world for the year 2018 and 2019. Soft drink manufacturers are showing tremendous growth trajectory and are increasing demand for High Intensity Sweeteners from the U.S. and China, driving the market during the forecast estimated period.

Irregular dietary patterns among millenials rising the demand for dietary supplements

Millennials around the world have become health conscious and are incorporating a healthy lifestyle. A diet with high contents of sugar may also have a high glycaemic load, which exhibit acne symptoms, becoming a barrier in the way of achieving a healthy lifestyle. Additionally, the changing lifestyle of people has led to irregular dietary patterns among consumers, which is eventually boosting the adoption rate of dietary products. The below infographic depicts the consumption of dietary supplements in the U.S. for the period 2008–2017.

As per the study published in the Journal of the American Academy of Dermatology, a low-glycemic and high protein diet treats acne and aids in weight loss. The growth of dietary supplements intake in global markets, on the other hand, is expected to spur the adoption rate of High Intensity Sweeteners.

Regional Analysis

The U.S Soft Drink Industry’s Commitment to Reduce Calories Content 

North America dominates the High Intensity Sweeteners market and is anticipated to continue its dominance during the forecast period. The region is home to many food and beverage manufacturing companies and has a greater demand for foods and carbonated beverages. In the U.S., High Intensity Sweeteners containing beverages comprise around 19% and 32% of all the beverages purchased by volume among children and adults, respectively. Governments, especially in North America and Europe, are aiming to encourage the adoption of low-calorie, High Intensity Sweeteners across the industries.

In the U.S., in 2014, the soft drink industry committed to reducing calories consumed from soft drinks by 20 percent nationwide by 2025 and to focus on 10 communities where rates of obesity are highest. The increased initiatives by the companies to reduce calorie consumption is expected to drive the market in the region. Besides, the use of these food sweeteners is regulated by the Food and Drug Administration (FDA) and are commercially traded after receiving the Generally Recognized as Safe (GRAS), especially in the developed economies. The below info-graph depicts the region dominating the global market for the forecast period 2017-2029.

Asia-Pacific Population’s Inclination Toward a Healthy Lifestyle

High-intensity sweetener manufacturers have been observed migrating to the Asia-Pacific region, mainly in China, which possesses a significant consumer-base. High-intensity sweetener, in Asia-Pacific, is primarily utilized across the food industry and the personal care industry, such as toothpaste. The High Intensity Sweeteners market is expected to grow at a lucrative growth rate in the region backed by consumers’ inclination toward a healthy lifestyle trend.

Segmental Analysis

The global High Intensity Sweeteners market is currently in the growth phase and presents ample growth opportunities among the emerging marketplaces, strongly supported by its gamut of applications and high demand for baking and confectionery products from the developing economies.

Sucralose’s array of applications — food, baked goods, chewing gum, beverages, among others

Sucralose is FDA approved high-intensity sweetener and is widely used as a general-purpose sweetener. Sucralose finds applications in a variety of foods, including baked goods, chewing gum, beverages, frozen dairy desserts, and gelatins as it is 600 times sweeter than sugar. It is a sugar alternative in baked goods, owing to its heat stability properties. i.e., retains sweetness even when used at high temperatures. This makes it a preferable material choice for canning, baking, pasteurization, and aseptic processing. According to the American Bakers Association, the total output of the baking industry reached USD 311,000 million in total economic output, generating enormous demand for sucralose from the baking industry. Additionally, sucralose has proven to be 3 times sweeter than Aspartame. Therefore, minimal amounts of sucralose are required as a food additive to gain the sweet taste.

Tabletop sweeteners — years of aspartame’s dominance superseded by the emergence of sucralose 

Tabletop sweeteners have been a popular category of High Intensity Sweeteners that includes the following type, Sucralose, Aspartame, Acesulfame K, and Steviol glycosides. The convenience and health positioning of tabletop sweeteners has extended its popularity to even developing countries. The advent of sucralose has engendered a dramatic change in the global High Intensity Sweeteners industry, after years of dominance by Aspartame.

The food sector’s prominent role in the u.s’s economic growth 

The food and beverage segment is projected to hold the highest market share in the global High Intensity Sweeteners market during the forecast period. The extensive use of High Intensity Sweeteners in daily products such as baked goods, carbonated drinks, processed fruits & vegetables, confectionery, dairy products, yogurts, and many others are escalating the market share. The food sector plays an essential role in the U.S. economy, accounting for about 5% of the GDP, 10% of total U.S. employment, and holds 10% of the U.S. consumer disposable income, stated by Committee for Economic Development (CED).

Recent Developments